Websites for a Mobile World

For better or worse, today’s world is always on the move. Some 57 percent of all U.S. online activity occurs over smartphones and tablets, with many consumers and businesses conducting their online searches and making

Is Pay Per Click Right for Your Company?

Pay-per-click marketing or PPC can be the ideal way for you to generate more traffic and obtain more clicks on your website. This can be especially beneficial for businesses who have a hard time generating organic traffic. You

Why Keyword Research Is So Crucial To SEO?

Having an effective internet marketing strategy is all about having the right tools to promote your company, products, and services to your desired target audience. When used effectively, internet marketing can help you reach a

What Are Google Gallery Ads?

So, it’s true — a picture really is worth a thousand words. This is especially relevant when you’re talking digital advertising. Studies have found that images are ten times more likely to garner interaction

New SEO Trends You Should Know

When you’re trying to boost your online visibility and grow your business, you should always consider utilizing search engine optimization. Search engine optimization, or SEO, involves placing certain keywords into a site to

SEO 101: The Simple Secret to SEO? E-A-T

E-A-T to Improve Site Rank Over the past few months, Google has rolled out an update for its search engine that has had massive changes to the ranking algorithm. If you follow SEO news, you may be familiar with

The Power Of Google’s Featured Snippet

Google’s featured snippets are powerful weapons in the arsenal of anyone who’s trying to be discovered online. If you’re unfamiliar with the concept of featured snippets, here’s the information you need to

PPC vs SEO: What’s the Difference?

When you’re planning your digital marketing efforts, there are many different avenues to explore. From website design to SEO and PPC, all of these methods are vital to growing your business and ensuring people find you on the

SEO 101

The SEO Basics Welcome to the first post in our blog series, SEO 101. This week we’ll cover the fundamentals of search engine optimization and move on to more nuanced topic in the coming weeks. If you have any

Google’s Domain Diversity Change Broadens the Field for Search Results

Domain Diversity Launch Limits the Number of Results per Domain Have you ever searched for a product or service and had the first page monopolized by a single domain? Maybe you’ve searched for a particular service and the query

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