What Is Google’s “Helpful content” Update?

Google’s helpful content update was rolled out this month on September 9th. Some in the SEO community are saying they barely noticed a difference, while others noticed a big change in rankings. As predicted, Google has not

Biggest Google Update: The “Vicinity” Update

In late 2021 the SEO community and our team at Inbound have noticed many unconfirmed Google updates. Quite a bit has changed since 2021, including the page experience rollout, and it looks like local SEO might be changed

Desktop Page Experience Update is here

Google started rolling out the Page Experience Update last year, but the search giant continues to tweak the algorithm in ways that have lasting benefits (and consequences) for website developers and administrators. Back in May

Google’s Page Experience Update Mid-June: Here’s How You Prepare Your Website

In May 2020, Google announced that page experience would factor into ranking signals starting in May 2021. They have since pushed the rollout date back to June 2021. Normally Google does not alert the community of an upcoming

DIY Website SEO Optimization Guide For Small Business

When I started my career 15-ish years ago, the industry catchphrase was “content is king.” It stuck with me and I still hear that phrase often. Is content still king? Yes it is! And its even more important than

DIY Local SEO Guide For the Small Business Owner

What do you do when you cannot afford to hire an SEO expert, in-house employee or software for your business’s local presence on Google, Bing, and Yahoo? Simple, read this article and follow these basic recommendations.

Why is WordPress the most popular SEO friendly CMS in the world?

It’s no secret that WordPress is one of the most popular web tools available today. Even if you don’t know what WordPress is, chances are you have visited a WordPress website.  According to Web Technology

The Biggest Marketing Changes on the Rise in 2021 and Beyond

The business world has changed drastically during the past few years and much of this has been attributed to the rapid pace of technological advances. In the past, people used to turn to radio or TV commercials to learn

COVID Is Speeding Up Marketing Strategies, Including Pay Per Click

The COVID-19 pandemic has had a massive impact on all sectors of the economy and this includes the world of digital marketing. While some businesses have temporarily closed, the pandemic has actually sped up some pay-per-click

What is Bingbot and How Does it Work?

Digital marketing is one of the most important parts of business today. With so many people turning to the internet to help them find products and services, it is critical for companies to have a strong online presence. This

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