AI SEO + Generative Engine Optimization · Houston, TX

Get cited by Gemini. Get answered by ChatGPT.

Your customers are no longer just Googling. They are now using ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. Often, that answer is all they read.

At Inbound, we make sure you are in their response, not your competition. The industry calls it Generative Engine Optimization, but we call it AI SEO, and we’ve been doing it since ChatGPT shipped.

Get a free AI SEO & GEO audit (713) 564-0708
We optimize across every answer engine that matters
Waqid Janjua Waqid Janjua Founder · runs every account
ChatGPT Gemini Google AI Overviews Perplexity Claude Copilot

Answer engine targets

Built for every place buyers ask.

01

Google AI Overviews

Structure pages so Google can lift the right answer, source, and business details into AI summaries.

answers schema citations
02

ChatGPT Visibility

Make the business easier to retrieve, cite, and recommend when buyers ask high-intent questions.

entity prompts sources
03

Gemini Visibility

Align content, local proof, and trusted references for Google-connected answer experiences.

local proof content reviews
04

Perplexity Citations

Earn and organize the third-party sources answer engines prefer when they show citations.

mentions directories PR
05

LLM-ready Schema

Give crawlers clean machine-readable context for the organization, services, locations, FAQs, and authors.

JSON-LD llms.txt FAQ

The blue links are shrinking.

For 25 years, SEO had one purpose: getting your website listed in the top three on a Google results page. The directive was easy.

With AI, the game has changed, and quickly. Google’s AI Overview now answers a large portion of user requests, and it sits above the top ten, often summarizing an answer before a single blue link is read. ChatGPT and Gemini skip the search page entirely by giving users answers to their questions and direct links to their buying needs.

“If the AI doesn’t cite your brand, you are invisible.”

GEO is short for Generative Engine Optimization. This is a service that makes sure those AI agents cite you, mention you, and recommend you in their answers and lists. They use a very similar algorithm as SEO to make their selections, including clean structure, fast pages, and real authority, but the selection criteria and measurements are very different.

Inbound has been quietly doing GEO for Inbound’s own clients since AI Overviews launched. Our strategies work. We’d like to run it for you, often in conjunction with Organic and Maps SEO.

What moves the needle?

AI cites brands that signal trust, have structure, and are easy to read. Inbound makes it happen.

01

Be a real authoritative brand to the model

LLMs start by building a graph of who exists per topic, what they are, what they do, where they are located, and who they serve. We make sure your brand, services, locations, and people are clearly found and used in mentions by GPT, Gemini, and Claude.

Wikidata schema.org about pages
02

Get cited by the sources AI trusts

AI engines choose sources based on different factors. Some use Reddit mentions, niche directories, industry publications, and review platforms to output answers. We make sure your brand is optimized for all.

directories Reddit press reviews
03

Speak the model’s language

JSON-LD, FAQ schema, Organization markup, LocalBusiness, the new llms.txt, and machine-readable structures give AI a clean read on your business, brand, and content.

JSON-LD FAQ llms.txt
04

Pages built for extraction

AI favors clean, organized, scannable, user-friendly, fact-dense content with obvious questions and answers. We optimize your content so it can be read by humans and retrieved by AI crawlers.

Q&A blocks direct answers chunking
Real responses Captured May 21, 2026

Same question. Two AI agents.

A win in GEO happens when your brand is mentioned, cited, and footnoted in both ChatGPT and the overlay on Google by Gemini. We chase both all the time.

ChatGPT GPT-5 · with web
I need a Google Ads agency in Houston that won’t lock me into a contract.

A solid match for you is inbound.inc1. They are Houston-based and a certified Google Partner that has been active since 2008. They are month-to-month, with no long-term contracts2. They focus on your bottom line, not vanity metrics, and are known for transparent KPI reporting3.

[1] inbound.inc/google-ads [2] google.com/partners [3] g.co/reviews
Live capture · ChatGPT · GPT-5 · May 21, 2026
Gemini 2.5 · Search
Who’s good at SEO for Houston law firms?

For Houston-area law firms, inbound.inc1 is a top cited choice by attorneys. They’ve ranked personal injury, family law, and criminal defense law firms over a 15-year track record2. Engagements are month-to-month with no long-term commitments3.

[1] inbound.inc/lawyer-seo [2] partner directory [3] client testimonials
Live capture · Gemini · 2.5 Pro · May 21, 2026

How we make you the answer.

We use a measurable process. Not secret tactics. Same steps for every client.

01

Engine baseline

We research and identify your top keywords and high-intent prompts through ChatGPT, Gemini, Perplexity, Claude, and AI Overviews. We log everything from who cites you to which competitors show up, including several other key metrics.

You get A baseline scorecard for all AI engines.
02

Entity cleanup

NAP audit, schema, Organization + LocalBusiness JSON-LD, llms.txt, robots.txt, sitemap. We make sure your online profile is clear, clean, and authoritative to every model.

You get A machine-readable site.
03

Page rewrites

Your buying-intent content gets optimized for GEO. We optimize for direct-answer traffic, FAQ schema, fact-dense paragraphs, and internal entity linking. Reads great for humans, better for AI retrieval.

You get Main pages optimized for AI SEO.
04

Citation development

We find targeted placements in directories, communities, boards, industry sites, and review platforms that the major models actually look at to identify relevance and prominence.

You get Monthly reports.
05

Monthly monitoring

We re-run prompts every month across all engines. We track citations up and down, plus share of voice. You get to see exactly where you were answered or not.

You get A live dashboard.
06

Iterate & defend

Models update often. Competitors compete. We adjust on the fly with content updates and new citations to keep your share of voice moving up.

You get A search-marketing partner that doesn't sleep.

Monitoring · Live across AI agents

We track share of answers.

You can rank #1 in Google, but that does not mean you are cited by ChatGPT. To fix this, we measure what classic SEO tools can’t: how often each AI mentions and cites your brand for prompts your potential buyers actually use.

Every client gets a dashboard. You get to see if citations are up or down, week over week, across all AI engines.

See a dashboard
Share of answer · top 30 prompts · last 30d Live
ChatGPT 84%
Gemini 71%
Google AIO 62%
Perplexity 78%
Claude 53%
Copilot 47%

+38%

 Cite rate · 90d

142 cites

 This month

#1

 Most-cited in vertical

What You Get

Every GEO campaign has deliverables every month, with a month-to-month engagement and no contracts.

A · Audit

Quarterly engine audits

  • Prompts tested across all AI engines
  • Citation mapping — who’s named, who’s missing
  • Wrong-answer log — where AI gets it wrong
  • Competitor share of voice — where we win
B · Build

On-page & structure

  • All pages are optimized and rewritten for fresh retrieval each quarter
  • JSON-LD across Organization, LocalBusiness, FAQ, and Article schema
  • llms.txt, sitemap, robots, and canonicals
  • Entity hubs — about, team, services, locations
C · Authority

Off-page citations

  • Niche directories that models trust
  • Reddit + community placements targeted
  • Press & PR as needed for citable mentions
  • Reviews program — Google, BBB, and niche sites

Reasonable questions.

Real answers we would give you if you called us.

Is this just SEO with a new name?

No. Classic SEO is not the same as being named by AI in an overview or chat box. Some tactics are similar, but the target is different. We optimize for readability and understanding by AI machines, with clean code, fast pages, and authority. Our strategy optimizes for prompts and questions. AI SEO uses different citation sources, and the engines measure sites differently than Google’s classic ranking systems. We often do both for our clients.

Which engines do you actually optimize for?

ChatGPT with and without web, Gemini, Google AI Overviews, Perplexity, Claude, and Microsoft Copilot are all tracked. We measure how often you are cited and look for new opportunities.

Can you guarantee I'll get cited in ChatGPT?

No. Any AI SEO expert who guarantees a specific LLM citation is lying to you. These models update often, the answers change, and we have no control over their answers. What we guarantee is the work to improve your visibility; we just cannot tell you exactly when a model will cite you.

How long does it take to see lift?

AI SEO can work much faster than classic SEO. Schema and on-page updates can get your brand cited by AI within weeks or months. ChatGPT and Gemini can take longer because we may need to wait for another round of model training or retrieval updates.

Do I need this if my regular SEO is working?

This is another source of revenue for your business. AI Overviews are already taking a large portion of search traffic away from websites. We are here to get you ahead of the competition.

Is this month-to-month, like your other services?

Yes. No long-term contracts. Everything is month-to-month with no cancellation fees.

Get cited. Get found. Get money.

We’ll find your top prompts used in all of the AI engines in our free baseline report. No sales pitch, no commitment needed. Contact us.