The skill library

Guide Created by An Expert. Inbound

We created these DIY guides for business owners that need local seo, but cannot afford to hire an SEO company.

DIY Guides For SMB's.

Two long-form guides for business owners. You can read or download these guides and print them out. If you have questions after reading these guides, please reach out for a quick call and we will be happy to answer your questions for free.

The DIY Local SEO Guide

Rank in the Local Map pack on Google using the same tactics as a Pro.

Multiple chapters on Google Business Profile, citations, reviews, schema, service-area pages, and how to get in the map pack in 2026.

32 min read · 8 chapters Read the guide
DIY Website Optimization Guide

Make your site faster & better for SEO.

Ten chapters on Core Web Vitals, on-page, internal linking, schema, and the fixes that actually help you rank higher. Written for business owners who would rather not hire a developer.

38 min read · 10 chapters Read the guide

Industry SEO guides.

Vertical-specific playbooks. Same field-tested methodology, tuned to how customers in each trade actually search and convert.

Legal

Law firms.

Practice-area pages, local intent, ethical link building. Built for firms that need cases, not impressions.

PICriminalFamilyDWI
Read guide
Healthcare

Urgent care & ER.

Near-me intent, insurance filters, wait-time signals, and the Maps stack that fills exam rooms within the hour.

LocalMapsReviews
Read guide
Home service

Garage door.

High-emergency, high-margin local service. Same-day intent, service-area pages, and the LSA-plus-organic stack.

EmergencyLSAsService area
Read guide
Home service

Cleaning companies.

Residential vs. commercial split, recurring-booking funnels, and the citation work that lifts the Map pack.

ResidentialCommercialCitations
Read guide
Trade

Electricians.

Panel upgrades, EV chargers, generator installs. The buying queries worth chasing — and the ones that are not.

ResidentialEVGenerators
Read guide
Retail · Install

Flooring.

Product-led pages, install vs. supply intent, showroom Maps. Long sales cycles that reward patient SEO.

HardwoodLVPTileShowroom
Read guide

Locations

View all locations

01

Baytown

Harris County and Chambers County (eastern portion) HARRIS COUNTY / GREATER HOUSTON TX 85,205 2024 CENSUS EST. 27+ MAJOR EMPLOYERS
Open location
02

Clear Lake / Webster

Harris County / Bay Area Houston Greater Houston TX 12,507 Webster pop. V2025 BAHEP regional ecosystem
Open location
03

Conroe

Montgomery County Greater Houston TX 119,564 city pop. V2025 4,264 businesses, EDC 2022
Open location
04

Cypress / Cy-Fair

Harris County Greater Houston TX No single city pop. unincorporated area 800K chamber area / 186 sq. mi.
Open location
05

Fulshear

Fort Bend County Greater Houston TX 54,629 Fulshear pop. Verify Business count
Open location
06

Galveston

Galveston County GALVESTON COUNTY / GULF COAST HOUSTON TX 53,695 2020 U.S. CENSUS 8M+ ANNUAL VISITORS
Open location
07

Katy

Harris, Waller, and Fort Bend Greater Houston / Greater Katy TX 25,184 Katy city pop. 13K+ Greater Katy companies
Open location
08

La Porte

Harris County HARRIS COUNTY / BAY AREA HOUSTON TX 36,730 ACS 2024 EST. 17,300+ AREA WORKERS
Open location
09

League City

Galveston County (primarily) and Harris County (northern portion, north of Clear Creek) GALVESTON & HARRIS COUNTIES / BAY AREA HOUSTON TX 116,215 2024 CENSUS EST. 58,801 EMPLOYED RESIDENTS
Open location
10

Missouri City

Fort Bend, Harris Greater Houston TX 77,327 Missouri City pop. 1,322 Employer firms, 2022
Open location
11

Pasadena

Harris County HARRIS COUNTY / GREATER HOUSTON TX 149,617 2024 CENSUS EST. 5,100+ LOCAL BUSINESSES
Open location
12

Pearland

Brazoria County and Harris County (small northern portion) BRAZORIA COUNTY / GREATER HOUSTON TX 129,620 2024 CENSUS EST. 10,138 LOCAL BUSINESSES
Open location
13

Rosenberg

Fort Bend County Greater Houston TX 42,701 Rosenberg pop. 644 Employer firms, 2022
Open location
14

Sugar Land

Eastern Fort Bend County Greater Houston TX 109,851 Sugar Land pop. 4,122 Employer firms, 2022
Open location
15

The Woodlands

primarily Montgomery County with Harris County portions Greater Houston TX 114,436 2020 CDP pop. 4,000+ area employers
Open location
16

Tomball

Harris County Greater Houston TX 15,768 city pop. V2025 Target sectors EDC industries
Open location

In our queue.

Guides we are actively drafting or have outlined. The campaigns are running today — the writeup is just slower than the work.

DIY AI search optimizationDrafting · vol. 12 Drafting DIY Google Ads for serviceOutlined · vol. 13 Outlined Reviews & reputationDrafting · vol. 14 Drafting HVAC SEOIndustry · outlined Active Plumbing SEOIndustry · outlined Active Roofing SEOIndustry · outlined Active Dental practice SEOIndustry · researching Active Auto repair SEOIndustry · researching Active Local schema cookbookReference · vol. 15 Outlined
Want one of these moved up the queue? Tell us which guide would actually help you, and we will prioritize. Drafts go out to clients first — say so and we will send the working copy when it is halfway done.
Request a guide

Skip the reading list?

We will run the playbook for you.

If you would rather hand the work to someone who has run it eight hundred times, that is us. Month-to-month, no long-term contracts, Houston since 2008. Bring your audit; we will be honest about whether SEO is the right channel.

Get a free audit Or call (713) 564-0708