The skill library
Read the playbook. Or hand it to us.
The DIY Guides For SMB's.
Two long-form guides for business owners. . You can read or download these guides and print them out. Have questions after reading these guides? Reach out to schedule a quick call and we will be happy to answer your questions for free.
Rank in the Local Map pack on Google without an agency.
Eight chapters on Google Business Profile, citations, reviews, schema, service-area pages, and how the 3-pack works in 2026.
Make your site faster & better for SEO.
Ten chapters on Core Web Vitals, on-page, internal linking, schema, and the dev-free fixes that actually move ranking. Written for owners who would rather not file a ticket with their developer.
Industry SEO guides.
Vertical-specific playbooks. Same field-tested methodology, tuned to how customers in each trade actually search and convert.
Law firms.
Practice-area pages, local intent, ethical link building. Built for firms that need cases, not impressions.
Read guideUrgent care & ER.
Near-me intent, insurance filters, wait-time signals, and the Maps stack that fills exam rooms within the hour.
Read guideGarage door.
High-emergency, high-margin local service. Same-day intent, service-area pages, and the LSA-plus-organic stack.
Read guideCleaning companies.
Residential vs. commercial split, recurring-booking funnels, and the citation work that lifts the Map pack.
Read guideElectricians.
Panel upgrades, EV chargers, generator installs. The buying queries worth chasing — and the ones that are not.
Read guideFlooring.
Product-led pages, install vs. supply intent, showroom Maps. Long sales cycles that reward patient SEO.
Read guideLocations
Baytown
Open locationClear Lake / Webster
Open locationConroe
Open locationCypress / Cy-Fair
Open locationFulshear
Open locationGalveston
Open locationKaty
Open locationLa Porte
Open locationLeague City
Open locationMissouri City
Open locationPasadena
Open locationPearland
Open locationRosenberg
Open locationSugar Land
Open locationThe Woodlands
Open locationTomball
Open locationIn our queue.
Guides we are actively drafting or have outlined. The campaigns are running today — the writeup is just slower than the work.
Skip the reading list?
We will run the playbook for you.
If you would rather hand the work to someone who has run it eight hundred times, that is us. Month-to-month, no long-term contracts, Houston since 2008. Bring your audit; we will be honest about whether SEO is the right channel.