Tools, analytics, and profile setup.
Before rewriting pages or chasing links, make sure the business can measure search traffic, map activity, keywords, and leads. These free tools give the rest of the work a baseline.
- Google Analytics 4 — measure traffic, leads, and overall performance.
- Google Search Console — see keywords, pages, indexing, and technical metrics.
- Google Keyword Planner — find your keywords and search volume.
- Google Business Profile — create, manage, and track performance of your GBP.
- Bing Places and Apple Business Connect — claim authoritative map profiles before citation development.
- Google Trends — compare seasonality and demand trends for content ideas.
Use AI to set up the free tools.
Act as a local SEO assistant for my [BUSINESS TYPE] in Fulshear, Texas. I need to set up free tracking and research tools before improving my SEO. Give me a step-by-step checklist for Google Analytics 4, Google Search Console, Google Business Profile, Google Keyword Planner, Bing Places, Apple Business Connect, and Google Trends. Explain what each tool is for, what access I need, and how I can tell it is working. Focus only on my business SEO. Do not invent facts. Ask me for missing details.