Field Notes.
Honest, plain-English guides to search engine marketing for the industries we actually work in.
Google Updates History
Google Search has changed from the old link and keyword system into a more usable, quality content, and intent discovery algorithm. This timeline outlines all of the major updates Google has released since 2003. Last updated: May 28, 2026. Google now maintains…
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Imported WordPress postsHere Is How You Get On Page 1 of Google
At Inbound we have helped many clients achieve higher rankings with our SEO Services. The scenario we see most often is a client being…
Using AI And Automation To Rank Higher On Google
Automating A Google Business Profile Marketing Strategy As a business owner it can be hard keeping your Google Business Profile (GBP) updated in real…
Automating Your Restaurant’s Google Business Profile: A Step-by-Step Guide
How To Automate a Restaurant’s Google Business Profile Here Is The Scenario Imagine you own a restaurant called “Tasty Bites Café” in Houston, Texas.…
Google Ranking Factors Leaked
Key Points from the Google Search API Document Leak 2024 Great news! There was a huge leak to the SEO community. Due to this…
ChatGPT Search: A Guide With Examples
TL;DR ChatGPT Search is redefining how users can interact with AI. Search offers reliable real-time data, with context-aware capabilities. if you are looking for…
ChatGPT Search is here:
TL;DR Is OpenAI’s ChatGPT is trying to become a competitor of Googles search engine by introducing their search feature? We don’t think so. If…
Are SEO / PPC Certifications Enough To Prove Your Expertise?
Every industry has some sort of certifications. From board certified to IT CCNA certifications. In the search engine marketing industry, there are a dozen…
Why is WordPress the most popular SEO friendly CMS in the world?
It’s no secret that WordPress is one of the most popular web tools available today. Even if you don’t know what WordPress is, chances…
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