Search Engine Optimization

What Is Google’s “Helpful content” Update?

Google’s helpful content update was rolled out this month on September 9th. Some in the SEO community are saying they barely noticed a difference, while others noticed a big change in rankings. As predicted, Google has not

Biggest Google Update: The “Vicinity” Update

In late 2021 the SEO community and our team at Inbound have noticed many unconfirmed Google updates. Quite a bit has changed since 2021, including the page experience rollout, and it looks like local SEO might be changed

Desktop Page Experience Update is here

Google started rolling out the Page Experience Update last year, but the search giant continues to tweak the algorithm in ways that have lasting benefits (and consequences) for website developers and administrators. Back in May

Google’s Page Experience Update Mid-June: Here’s How You Prepare Your Website

In May 2020, Google announced that page experience would factor into ranking signals starting in May 2021. They have since pushed the rollout date back to June 2021. Normally Google does not alert the community of an upcoming

DIY Website SEO Optimization Guide For Small Business

When I started my career 15-ish years ago, the industry catchphrase was “content is king.” It stuck with me and I still hear that phrase often. Is content still king? Yes it is! And its even more important than

DIY Google Maps SEO Guide For the Small Business Owner

What do you do when you cannot afford to hire an SEO expert, in-house employee or software for your business’s local presence on Google, Bing, and Yahoo? Simple, read this article and follow these basic recommendations.

Why is WordPress the most popular SEO friendly CMS in the world?

It’s no secret that WordPress is one of the most popular web tools available today. Even if you don’t know what WordPress is, chances are you have visited a WordPress website.  According to Web Technology

Is Page Speed Undermining Your SEO?

How Does Page Speed Affect SEO? Page speed is one of those facets of web development that we tend to forget until we’re frustrated waiting for a page we need to finish loading. Somehow, even a 404 error seems

SEO Predictions for 2020

Search engine optimization is one of those things that is constantly changing. But given that it’s a vital component to any digital marketing strategy, keeping up to date with these changes should be a top priority.

Quality Link Building to Improve Site Rank

How to Manage a Successful Link Building Campaign In previous SEO posts, I’ve discussed factors that affect your website’s rank. As search engines evolve and improve, link building becomes a more important measure of

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