How To Grow A Cleaning Company With Online Marketing

Search Engine Optimization

The cleaning industry is a very competitive business online. You need to understand the best ROI, the turn around times and tactics involved with each of the major strategies involved with digital marketing. Below we have created a guide explaining the differences between SEO and Ads, and what you can do to get moving in the right direction.

Local SEO vs. Organic SEO

Local SEO traffic is the driving sources of leads for most cleaning companies. Here’s why we always recommend local SEO to our local business clients.

Local SEO connects you with ready to buy customers in your area. These are very likely to convert into paying clients.

  • Google Maps: The majority of customers will type in search terms that result in a google maps listing being shown to them. Search terms like “cleaning services near me” or related terms are going to be your money makers on Google. With a local seo expert, your goal is to generate traffic from all local sources from Google maps to yahoo and other directories used by potential customers.

Why Outbound Marketing Should Not Be A Primary Focus

Outbound marketing tactics like cold calling or social can be expensive and time-consuming. You are not targeting ready to buy customers, you are instead branding and hoping someone is interested in your services and reaches out.

Cost-Effectiveness: Inbound marketing puts you in front of potential customers looking for your services right now. Outbound marketing is more like fishing, and casting a wide-net. This can become very expensive, and most companies will tell you it takes many months to create brand recognition.

The Stats Say It All: Local SEO vs. Organic SEO vs. Branding vs. Ads

Let’s take a closer look at the numbers to understand the effectiveness of various marketing strategies:

  • Local SEO:
    • 50% of mobile users visit stores within one day after a local search.
    • 72% of consumers who have used local search will likely visit a store within five miles.
  • Organic SEO:
    • Organic search traffic is responsible for 53% of all website traffic on Google.
  • Google Ads:
    • Google Ads can increase brand awareness by up to 80% and up to 50% of customers will use Google ads to find a local business.
  • Branding:
      • It takes 5 to 7 impressions for people to remember a brand. Depending on your city’s population, this can get very expensive.
      • Branding-focused marketing strategies, like TV advertising, can take years to show substantial results.

Sources: Google, BrightLocal, HubSpot, Search Engine Journal

How to Optimize Your Google Business Listing 

Optimizing your GMB is actually very straight forward, but you have to do it right. Here are some steps to get started:

Google Business Profile Optimization:

  • Claim and Verify: Claim your GMB listing and get verified.
  • Fully complete Your Profile: Complete all sections of your GMB profile, including business hours, services offered, and upload photos of your brand, work or anything else that customers are looking for.
  • Reviews: Have customers leave reviews on your GMB profile. Positive reviews boost your rankings and credibility.

Here is a DIY Google Business SEO Guide written by an expert at Inbound

Website Optimization for Local SEO:

  • Keyword Research: Find and integrate keywords (e.g., “cleaning services in [Your City]”) into your content.
  • Localize your website: from content to displaying an address on all pages, you need to make sure your website is recognized by Google as a local business. Signals are everything when you optimize for local SEO. .
  • Mobile-Friendly Design: Ensure your website is mobile-friendly, user friendly and loads fast. You can use Googles core web vital tools to get started.

Here is another DIY Website Optimization Guide that will get you moving in the right direction.

Competition Research. 

Competitive research is one of the first steps you should take. This can give you inspiration for website design, layout and content ideas. More importantly, you can see what top ranking companies are doing for their SEO.

Research:

  • Analyze which keywords your competition is targeting and fill in the gaps wherever you can.
  • You can create a sitemap for your website based on researching the top 5 ranking websites. This is how you organize which keyword rank where.
  • You can also use tools like www.brightlocal.com to research what citations they have created , so that you can build them for yourself.

Thinking Beyond:

  • Do not get stuck looking at local companies, you can also analyze similar cleaning companies in other cities for new ideas and tactics.
  • Find strategies, and ideas that might stand out in your region that have not been utilized by competitors. From sales / marketing messages, call to actions, and content ideas, there are many opportunities available to you.

Tracking Calls and Emails for Enhanced ROI

Tracking your marketing is vital to success. You need to know whats working, how much you are generating and where you need improvement. Using a company like www.Callrail.com is the best way to get started. This reporting software will give you all the data you need to realize your sources of leads.

  • What works.  Tracking can identify which strategies are working, or where you need help. From budget to optimization, this data is important with a constantly changing landscape where where Google is constantly updating their algorithms, and other factors like seasonal forces can affect business.
  • Measuring ROI: You can calculate your cost per leads, closing ratios for each marketing medium and source. Making informed marketing decisions can help you grow substantially.

Role of SEO Experts

An SEO expert has the experience you need to kick start your inbound journey. Without having to go out and learn all the ins and outs of SEO, website edits, and backlink development, while you focus on your business. An SEO expert is an investment, and choosing the right expert can make all the difference in the world.

  • Find an SEO professional that understands the constantly evolving Google search engine and can adapt accordingly.
  • They will save you time and money and be able to answer your questions, complete tasks, and keep you ahead of the pack while you can focus on your core business.

Partner with Inbound SEO & Google Ads Agency

At Inbound SEO & Google Ads Agency, we have over 15 years of experience in helping SMB’s build their businesses online. We offer a month to month seo service, with no long term contracts. Contact us today to get started.

Get Started Here

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Keith Nichols MDKeith Nichols MD
15:10 16 Aug 22
I could not recommend Waqid and Inbound SEO and Google ads agency more Highly. They are absolutely the SEO experts. They have done a fantastic job rebuilding our website And we have already seen a significant increase in traffic. Their customer service is outstanding and we could not be more pleased with the services they are providing.
Jim MotenJim Moten
15:50 06 May 22
The best SEO company I've ever come across, they work hard to ensure that everything will go smoothly on my website. I'm satisfied with their work so far. Great team!They bring an impact in my business and also bring my website on the top of google search, thanks! they see and come to my website now.Thanks Q and staff!!
Mark ZumanMark Zuman
00:24 15 Jan 21
Waqid and his team at Clicked Solutions are amazing, they offer the best SEO and Google AdWords PPC management. Very honest, responsive and they deliver! Look no further if you want to excel in today’s digital world!
Nick SaliyaNick Saliya
23:03 12 Nov 20
Great quality marketing company. Amazing at SEO, PPC and online business strategy. Loved working with Waqid and everyone at clicked solutions. Always supportive of our business goals and helping their clients.
Steven GerkerSteven Gerker
23:36 17 Oct 19
Waqid and his team know their stuff, would recommend this company to anyone in search of assistance with SEO, PPC, and making sense of all the data!
Paul CannonPaul Cannon
22:21 04 Jul 18
Waqid at Clicked Solutions is very good at what he does. He took the time to explain the hows and whys that mystify SEO so that I could understand it. He stays on top of changes and updates to search engine algorithms to ensure his clients are using the most current and accepted practices. I also like that Clicked Solutions is willing to try out new types of online marketing and find ways to track the data so that the real value or lack thereof can be identified. Thank you for all of your help, Waqid & Jennifer!
F MannF Mann
03:53 08 Jul 17
Clicked Solutions has been handling my pay per click campaign, SEO and website creation and changes to my website for 7 years. Waqid knows what he is doing! My results are consistent. He can tract results down to the recorded phone call of my staff talking to the prospective new clients when they call in. If there ever is a problem, he can figure out what the issue is right away. I had a different person handling my account before Waqid and he that individual was not able to do that. I have been successful in my business as result of the hard work that Waqid and his staff and done on my behalf. I highly recommend Clicked Solutions for your internet advertising needs in whatever industry or service business that you are in.
Holli PalmerHolli Palmer
18:19 04 Nov 14
Waqid and the staff at Clicked Solutions are amazing. They have done a phenomenal job with my web site, my SEO, and my Google campaign. They are always on top of things, and go above and beyond to make sure that they are doing everything they possibly can to increase my business. I would absolutely recommend them to anyone who wants true personal service and a company that actually cares about whether or not they are effective for your company. Holli Palmer
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