Google’s Page Experience Update Mid-June: Here’s How You Prepare Your Website

Search Engine Optimization

In May 2020, Google announced that page experience would factor into ranking signals starting in May 2021. They have since pushed the rollout date back to June 2021. Normally Google does not alert the community of an upcoming algorithm update. The fact that they announced this update, called the Page Experience Update or the Core Web Vitals Update, so early and then had to deviate from their rollout schedule indicates that this is an update developers and website owners must be prepared for. Right now we are a month away from one of the biggest updates Google has ever released. Here’s what we know and how you can get ready.

We have been preparing our clients for this update for several months. If you’re optimizing on your own, you have until mid-June to prepare. This gives SEO and web masters another month to improve upon their properties.

“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”
— Google Developer Blog

What is the Page Experience Update?

The Page Experience Update adds Core Web Vitals as ranking signals to Google’s ranking algorithm. Google will also be looking at users’ behavior on a website and decide whether the users find the content on ranked sites relevant to their search term. Meaning speed, usability, and overall experience of your website must to be optimized to stay competitive. Use Google’s tools and reports below.

The Page Experience Update will also include a change for Google News. They will be expanding the use of non-AMP (Accelerated Mobile Pages) content across and mobile apps. They will also remove AMP badges , which indicate AMP pages.

Core Web Vitals and the Page Experience algorithm update.

What Steps Should You Take To Get Ready For The Page Experience Update?

First make sure you have an account at Google Search Console, and you have connected your website. You will find the page experience report below. This will give you your current grade in relation to Google’s page experience metrics. If you do not get enough traffic, you might not see any data.

Page Experience in Google Search is Evaluated and Graded Using the Following Factors:

How will this impact  your rankings? Nobody knows yet, but nobody wants to take a chance either, right?

  • Mobile Usability: Get to zero errors before the update
  • Security Issues: Any security flaw will disqualify all of your URLs from good status.
  • HTTPS use: This metric will not be used to calculate page status, but it will help you realize how many pages have HTTPs.
  • Ad Experience: This will rate whether your website advertising tactics are distracting, interrupting or harming the user experience. If your site is not tested, you have nothing to worry about.

The Page Experience Chart

  • Good Urls: This tells you how many URLs are passing the page experience metrics and how many are not.
  • Total Impressions of Good URLs: This tells you how many impressions your Google URLs receive on Google Search.
  • You can read more about this report at Search Console Help

Understanding Core Web Vitals

This report helps you compare your website against signals which are essential in providing a great user experience on your website. This report was made to be usable for both the novice and advanced user, allowing everyone to benefit from the tool.

The metrics below make up core web vitals.

  • Largest Contentful Paint (LCP): measures loading performance. This reports on how long it takes to load the largest text or image on the users screen. Get within 2.5 seconds to stay in the green.
  • First Input Delay (FID): measures interactivity. This measures a user’s first interaction with the website and the time it takes the browser is actually able to process the event.  Get within 100 milliseconds or less.
  • Cumulative Layout Shift (CLS): measures visual stability. This will measure how often your layout shifts unexpectedly as the page loads. Maintain a CLS of 0.1. or less.

Just remember something about this report. It’s not about speed. It’s how fast can the user actually interact with the website without interference. For most businesses, you will need a developer to help you optimize your website.

How big will this update be?

We have no clue, but Google’s early announcement and development tools indicates that it will be big. This is the first time they are integrating these attributes of a website into ranking factors. You have just been given another month, don’t wait until the update comes out! It could take quite some time to recover.

Content Reigns Supreme!

Great content is Google’s primary goal. They want to provide a great experience for those using the search engine day in and out. All of these factors play into your website’s content. Were talking text, images, and features of your website. Don’t settle for passing on the new reports. Take a deep look at your website and make sure its easy to navigate, organized well and that your content is helpful, informative, and better than your competition. You want customers to find your website and stick around. All of the factors above help you achieve this goal. Thank you Google.

Whats Next?

As always, Google will release the update and we will see the true impact and how well it was implemented. Think ahead with your SEO. If they are factoring in all of these metrics into your rankings, future updates are likely going to dig deeper into these new ranking factors. Keep an eye on your google search console and watch the reports change over time. These are tell tale signs telling you what is coming next.

Here is Google’s post giving website owners more time


Here are Google’s original posts talking about the update in 2020



























Here is what we know so far.

  1. The update is being rolled out sometime mid-june of 2021. 
  2. They will release information on the update. 
  3. There will be a new page experience update in search console.
  4. Support for signed exchanges for all content on Google Search. 


So what’s this new Page Experience update? The update is linked to your websites performance and Google’s Core Web Vitals. You can find CWV on google search and run reports at

Get Started Here


Based on 11 reviews
powered by Google
Keith Nichols MDKeith Nichols MD
15:10 16 Aug 22
I could not recommend Waqid and Inbound SEO and Google ads agency more Highly. They are absolutely the SEO experts. They have done a fantastic job rebuilding our website And we have already seen a significant increase in traffic. Their customer service is outstanding and we could not be more pleased with the services they are providing.
Jim MotenJim Moten
15:50 06 May 22
The best SEO company I've ever come across, they work hard to ensure that everything will go smoothly on my website. I'm satisfied with their work so far. Great team!They bring an impact in my business and also bring my website on the top of google search, thanks! they see and come to my website now.Thanks Q and staff!!
Mark ZumanMark Zuman
00:24 15 Jan 21
Waqid and his team at Clicked Solutions are amazing, they offer the best SEO and Google AdWords PPC management. Very honest, responsive and they deliver! Look no further if you want to excel in today’s digital world!
Nick SaliyaNick Saliya
23:03 12 Nov 20
Great quality marketing company. Amazing at SEO, PPC and online business strategy. Loved working with Waqid and everyone at clicked solutions. Always supportive of our business goals and helping their clients.
Steven GerkerSteven Gerker
23:36 17 Oct 19
Waqid and his team know their stuff, would recommend this company to anyone in search of assistance with SEO, PPC, and making sense of all the data!
Paul CannonPaul Cannon
22:21 04 Jul 18
Waqid at Clicked Solutions is very good at what he does. He took the time to explain the hows and whys that mystify SEO so that I could understand it. He stays on top of changes and updates to search engine algorithms to ensure his clients are using the most current and accepted practices. I also like that Clicked Solutions is willing to try out new types of online marketing and find ways to track the data so that the real value or lack thereof can be identified. Thank you for all of your help, Waqid & Jennifer!
F MannF Mann
03:53 08 Jul 17
Clicked Solutions has been handling my pay per click campaign, SEO and website creation and changes to my website for 7 years. Waqid knows what he is doing! My results are consistent. He can tract results down to the recorded phone call of my staff talking to the prospective new clients when they call in. If there ever is a problem, he can figure out what the issue is right away. I had a different person handling my account before Waqid and he that individual was not able to do that. I have been successful in my business as result of the hard work that Waqid and his staff and done on my behalf. I highly recommend Clicked Solutions for your internet advertising needs in whatever industry or service business that you are in.
Holli PalmerHolli Palmer
18:19 04 Nov 14
Waqid and the staff at Clicked Solutions are amazing. They have done a phenomenal job with my web site, my SEO, and my Google campaign. They are always on top of things, and go above and beyond to make sure that they are doing everything they possibly can to increase my business. I would absolutely recommend them to anyone who wants true personal service and a company that actually cares about whether or not they are effective for your company. Holli Palmer

Contact Us

Contact Us