Growing Your Flooring Business With Search Engine Marketing

Are you ready to take your flooring business to the next level and attract a flood of new customers? Search Engine Marketing (SEM) is your secret weapon. In this guide, we’ll explore a range of SEM strategies, explain their benefits, and demonstrate how they can boost your revenue.

The Customer’s Journey: Finding the Perfect Floor

Let’s walk through a typical customer’s journey in search of new flooring:

• Research Phase: They start by searching online for flooring options. Perhaps they type “best flooring for homes with pets” into Google.
• Local Search: After researching, they want to find a local flooring company. They may use a search query like “flooring stores near me.”
• Business Discovery: They come across several flooring companies in the search results. They visit websites, read reviews, and check out the services offered.
• Contacting the Business: Impressed by your website and positive reviews, they decide to get in touch. They might fill out a contact form or give you a call.
• Conversion: After a consultation and viewing your impressive range of flooring options, they decide to make a purchase. Success!

Dominating Local Search

Now, let’s delve into SEM strategies to ensure you’re visible at every stage of the customer’s journey.

1. Search Engine Optimization (SEO)

Why It Matters: SEO is your long-term strategy. It ensures that your website ranks high in organic search results, increasing your visibility.

Revenue Generation: A well-optimized website attracts more organic traffic, which means more potential customers. For instance, someone searching for “durable hardwood flooring” finds your site and decides to visit your showroom.

2. Local SEO

Why It Matters: Local SEO is your ticket to appearing prominently in local search results and Google Maps.

Revenue Generation: When customers search for “flooring stores near me” or “best flooring contractors in [Your City],” local SEO ensures they find your business. This drives foot traffic to your physical location.

3. Google Ads

Why It Matters: Google Ads allows you to bid on keywords and display your ads at the top of search results, increasing your visibility.

Revenue Generation: For immediate results, Google Ads can be invaluable. When someone searches for “discount laminate flooring,” your ad appears, and they click through to your website.

4. Directory Listings

Why It Matters: Being listed on directories like Yelp, Angie’s List, and Yellow Pages increases your online presence and trustworthiness.

Revenue Generation: When users search for “flooring companies near me” on directories, your business profile appears. Positive reviews can lead to inquiries and conversions.

Maximizing SEM Strategies

To ensure you’re getting the most out of your SEM efforts, consider the following:

• Keyword Research: Identify the keywords customers use when searching for flooring services in your area. Tools like Ahrefs, SEMrush, and Moz can help.
• Website Optimization: Keep your website user-friendly, mobile-responsive, and fast-loading.
• Call Tracking: Tools like CallRail help you track which marketing channels generate calls, allowing you to allocate resources effectively.
• Local Citations: Maintain consistent business information (Name, Address, Phone number) across all major citation sources. Tools like Yext can simplify this process.
• Competitor Analysis: Stay ahead by researching what your competitors are doing. Look outside your immediate area for fresh ideas.

The Toolbox of the Pros

A professional SEO company uses a range of tools to enhance their SEM efforts:

• CallRail: For call tracking and analysis.
• Ahrefs: To uncover competitor strategies and analyze backlinks.
• SEMrush: For keyword research and tracking.
• Moz: To optimize and analyze website performance.
• Yext: To manage and maintain local citations.

Each tool serves a specific purpose in strengthening your SEM game.

Get Ready to Floor the Competition!

Incorporating these SEM strategies can give your flooring business a significant edge. Whether you’re aiming for long-term SEO success, immediate Google Ads results, or local SEO dominance, a well-rounded SEM approach can drive more customers through your doors. Boost your revenue and take your business to new heights with Search Engine Marketing.