Growing Your Flooring Business With Search Engine Marketing

Search Engine Optimization

Are you ready to take your flooring business to the next level and attract a flood of new customers? Search Engine Marketing (SEM) is your secret weapon. In this guide, we’ll explore a range of SEM strategies, explain their benefits, and demonstrate how they can boost your revenue.

The Customer’s Journey: Finding the Perfect Floor

Let’s walk through a typical customer’s journey in search of new flooring:

  • Research Phase: They start by searching online for flooring options. Perhaps they type “best flooring for homes with pets” into Google.
  • Local Search: After researching, they want to find a local flooring company. They may use a search query like “flooring stores near me.”
  • Business Discovery: They come across several flooring companies in the search results. They visit websites, read reviews, and check out the services offered.
  • Contacting the Business: Impressed by your website and positive reviews, they decide to get in touch. They might fill out a contact form or give you a call.
  • Conversion: After a consultation and viewing your impressive range of flooring options, they decide to make a purchase. Success!

Dominating Local Search

Now, let’s delve into SEM strategies to ensure you’re visible at every stage of the customer’s journey.

1. Search Engine Optimization (SEO)

Why It Matters: SEO is your long-term strategy. It ensures that your website ranks high in organic search results, increasing your visibility.

Revenue Generation: A well-optimized website attracts more organic traffic, which means more potential customers. For instance, someone searching for “durable hardwood flooring” finds your site and decides to visit your showroom.

2. Local SEO

Why It Matters: Local SEO is your ticket to appearing prominently in local search results and Google Maps.

Revenue Generation: When customers search for “flooring stores near me” or “best flooring contractors in [Your City],” local SEO ensures they find your business. This drives foot traffic to your physical location.

3. Google Ads

Why It Matters: Google Ads allows you to bid on keywords and display your ads at the top of search results, increasing your visibility.

Revenue Generation: For immediate results, Google Ads can be invaluable. When someone searches for “discount laminate flooring,” your ad appears, and they click through to your website.

4. Directory Listings

Why It Matters: Being listed on directories like Yelp, Angie’s List, and Yellow Pages increases your online presence and trustworthiness.

Revenue Generation: When users search for “flooring companies near me” on directories, your business profile appears. Positive reviews can lead to inquiries and conversions.

Maximizing SEM Strategies

To ensure you’re getting the most out of your SEM efforts, consider the following:

  • Keyword Research: Identify the keywords customers use when searching for flooring services in your area. Tools like Ahrefs, SEMrush, and Moz can help.
  • Website Optimization: Keep your website user-friendly, mobile-responsive, and fast-loading.
  • Call Tracking: Tools like CallRail help you track which marketing channels generate calls, allowing you to allocate resources effectively.
  • Local Citations: Maintain consistent business information (Name, Address, Phone number) across all major citation sources. Tools like Yext can simplify this process.
  • Competitor Analysis: Stay ahead by researching what your competitors are doing. Look outside your immediate area for fresh ideas.

The Toolbox of the Pros

A professional SEO company uses a range of tools to enhance their SEM efforts:

  • CallRail: For call tracking and analysis.
  • Ahrefs: To uncover competitor strategies and analyze backlinks.
  • SEMrush: For keyword research and tracking.
  • Moz: To optimize and analyze website performance.
  • Yext: To manage and maintain local citations.

Each tool serves a specific purpose in strengthening your SEM game.

Get Ready to Floor the Competition!

Incorporating these SEM strategies can give your flooring business a significant edge. Whether you’re aiming for long-term SEO success, immediate Google Ads results, or local SEO dominance, a well-rounded SEM approach can drive more customers through your doors. Boost your revenue and take your business to new heights with Search Engine Marketing.



What is a site audit?

We use tools that allow us to check on the health of your website. These tools look for warnings, errors, load times, duplicate content, meta tag health, site health, keyword density, back link status, and more. We use tools from Moz, SEMrush, Raven Tools, Ahrefs, and more. We also regularly visually inspect your website, making sure that everything is optimized for long-term gains.

What is content marketing?

Valuable and helpful content helps create authority between you and Google. It also presents opportunities for other website owners, bloggers and reporters to easily find your content and link back to you. We call these organic links. The best type of link you can ask for is an earned link.

Content should provide answers to the questions potential customers ask most. Not only does this make you stand out from the competition, it drives higher rankings and helps a website gain more visibility because it has more information that customers are searching for.

What is a citation?

A citation is any website where your name, address, phone number, and website are listed. Sometimes called NAP (name, address, phone number) in the industry, citations help businesses rank on Google maps organically and other search engines like Yahoo and Bing. We have worked in many industries and have found that industry-specific resources, associations and directories are an integral part to a successful local SEO campaign. Throughout the life of any campaign we constantly work to find and obtain new citations for your local SEO presence. Whether it’s utilizing local SEO tools from Moz or signing up for Yext, you can rest assured that we are on top of it.

What is link building outreach?

Link building outreach entails networking with website owners, bloggers, and authoritative sources to create opportunities for high-quality backlinks. Whether it’s through an interview or a press release, we are always on the hunt for opportunities to promote your site online. One quality link is better than 100 low quality links.

What is a keyword ranking report?

Our reports show you where you were ranking when you first started with our team and where you are today. You can choose any timeline or dates to analyze, including device and location driven reporting. We want to know where you are ranking on mobile and desktop separately for the same keyword in whatever city your business resides.

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