Why We Focus On Google Ads

We are the experts on Google Ads. 95% of all search traffic comes
through Google, which makes it your key source for potential new
business. As a certified Google partner, we understand how to craft ad campaigns that boost your reach and guarantee you get more leads per dollar spent.


Case Studies

Personal Injury Attorneys
dfw criminal lawyer
jeffan derson familylaw
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Google Ads PPC Campaign Setup

Our team of Google-certified experts has over a decade of experience running fully-managed ad campaigns that drive real growth. We specialize in employing a proven approach that we have perfected throughout our 15 years of hands-on
experience. This approach consists of the following key steps:

  • Discovery + Research: Where we dive into your business details and its key value offerings.
  • Keyword Research: Identify keywords that your potential customers will use to find you.
  • Competition Audit: Understanding competition is critical for strategic positioning.
  • Curating Engaging Ads: We know what works. We help you create and optimize ads that drive results.
  • Negative Keyword Research: Cut out waste and focus your brand image
  • Location and Demographics: Where we pinpoint the audience we are targeting.
  • Page Optimization: We help you optimize your web pages to improve user experience and drive engagement

Monthly Google Ads Management

When you work with Inbound, you will have an expert specialist that will continually monitor your campaigns and track their performance. Our Google Ads experts know how to leverage key performance indicators to continually improve processes and increase your ROI.

  • Data-Driven Approach: We focus on key data points to improve ROI and lead generation
  • Bid Management: Month-to-month flexibility so we can stay in the sweet spot.
  • Keyword Management: We constantly monitor the latest keyword trends in your niche as they change
  • A/B Testing: We constantly work to maximize performance, lower cost, and improve ROI.
  • Communication: Your campaigns manager is always just a phone call away
  • Transparency: Customized reports on clicks, conversions, cost, and ROI available at anytime
Let’s Get Started

FREE PPC Campaign Setup

Get a monthly PPC campaign started without wasting your marketing budget.

We Get Results. Period.

Personalized & Transparent Services

Contrary to what other agencies may be saying, we don’t believe a one-size-fits-all approach works. We take into account each client’s unique business characteristics in order to craft campaigns that are suited to you and your customer’s needs. Our flexible and personalized approach is one of the key reasons we are able to provide consistent results.

Uniquely-Tailored Campaigns

Contrary to what other agencies may be saying, we don’t believe a one-size-fits-all approach works. We take into account each client’s unique business characteristics in order to craft campaigns that are suited to you and your customer’s needs. Our flexible and personalized approach is one of the key reasons we are able to provide consistent results.

A Proactive and Agile Approach

When we say fully managed – we mean it! We consistently review your lead volume, and if calls are slow, we’re on it. Our goal is to anticipate these problems and implement strategies that produce long-lasting results. Our Google ads experts use a holistic approach to page optimization rather than just focusing on keywords. We understand how landing pages play a role in increasing conversions and will make suggestions as needed to improve the performance of these pages.

Cutting-Edge Tools

We invest in the tools and technology necessary to keep our clients at the cutting edge of innovation. We promise to keep you a step ahead of the other guys, because that’s where we live.

What You Get

A dedicated Specialist

A Google ads manager with an unrealistic work load cannot deliver results, so we maintain a finite, manageable number of clients to serve. This approach allows DAILY supervision of your campaign, and it is the defining factor in our company’s, and our clients’, success.

Boost, get more business

No contracts. Cancel anytime

Increase your business’s lead generation.

Leave behind the uncertainty of paid search marketing

End-to-end management

Full-Service Management: Research, Plan ,Launch, Optimize



What is the discovery process?

Understanding our client’s business is the first step. We want to know more than locations or budget. We want to know what makes you tick. What is the most profitable service or product you offer? How do we properly promote your brand? Are there any trade associations or organizations like the state bar or medical board dictating what you can or cannot say?

Keyword Research and Targeting: We research and discover keywords that potential customers are using in search engines to find your business. We can audit your competition and use the many tools available to us to generate a detailed keyword list that ensures a successful campaign.

Competition research: Who are you competing against, what differentiates you from the pack, and why would a potential customer choose you over the competition? What type of text are your competitors using in their ads? There are many factors brought to light when the right questions are asked.

How do you optimize Google ads and extensions?

Your business has one chance to engage the potential customer and that’s your ad. We review your business and pick your brain for the best offers and messages to drive new business. We have the ability to add locations, services, coupons, and any other information that should show up with every ad. This includes call-outs and varying ad text to test the highest converting ad. We also ensure that the proper keywords and phrases are used to ensure relevancy of ad text, ad groups and landing page text.

How will I know if my Google Ads campaign is working?

Most clients realize the phones are ringing more within hours or days after starting a campaign. From call tracking to e-commerce data, we setup a unique dashboard for every client. All changes, budgets and strategies are recorded and analyzed. We use tools like CallRail, DashThis, Google Analytics, SEMrush, WordStream and more. Our ultimate goal is to create a report that helps you understand the performance and ROI of your campaign.

What is a negative keyword on Google Ads?

This is a facet of a Google Ads campaign that most novices and so-called ‘experts’ do not use. Without negative keywords you have a hole in your boat. If you are selling red running shoes, you do not want your ad showing up for red high-heeled shoes or red horseshoes, do you? That is why we do the upfront negative keyword research and figure out all the keywords that should not trigger your ad. This is probably one of the most important aspects of a campaign and the most overlooked. We’ve built our campaigns with clients in the medical, legal, oil and gas, and warehouse and shipping industries and we already know what works and the best way to make the phones ring.

Can I target specific devices or time of day for ads?

From location targeting to hours and devices, we will create a unique campaign that matches your budget and goals. Whether it is mobile-only campaigns or a mix of desktop and mobile we have the experience to curate a campaign that will beat the competition and add revenue to your bottom line. Some businesses thrive between 10 and 3, others take lunch between 12 and 1. We can maximize your budget based on your unique operation.

Improve the performance and profitability of your campaigns with the help of our team of experts.

Contact Us

Contact Us