Energize Your Electrician Business
Welcome, electricians! If you are here to learn and generate revenue from Google for your business, you have come to the right place.
As an electrician, you want to local customers to find you on Google. Here is how we would help you do that, and what you can do to get started without any outside help.
What are the Different Digital Marketing Services for Electricians?
Let’s start by shedding light on the most popular digital marketing tactics:
- Organic Search: This is the “free” way to appear in search engine results. Free means you do not pay per click. It’s all about optimizing your website in order to rank higher in organic listings. This is the area below google maps where you see website addresses with titles and descriptions.
- Google Ads: This is paid advertising on Google search. You can bid on keywords to display your ads in search results. You have full control of the keywords, location, hours and much more.
- Local SEO: This is the secret sauce for electricians. It’s about ensuring your business is visible to customers in your area.
- The Power of Branding: Branding creates recognition and trust. Branding works, but it takes time to resonate with your audience.
Understanding How A User Will Search For An Electrician Is Crucial:
- Local Searches: Many users search for your services with location-specific queries, such as “electricians near me.”
- Google Maps: Showing up on Google Maps is even more important for an electrician because Google tends to put Maps listings up front and center.
- Review and Social Score: Users rely heavily on reviews and social signals to judge your credibility. Google also uses this as a signal in their algorithm. We don’t know to what extent, but it matters.
How Can I Get My Electrical Business Website to Rank in a Google Search?
As you know, your website plays a massive role in how Google ranks your website. Here’s how your site ties into Local SEO, Google Business Listings, citations, and backlinks:
- Website Optimization: Make sure your website is user-friendly, mobile-responsive, and loads quickly. There is more detail to this, but this is a good place to start. Use tools like Ahrefs, Semrush and the most important Google Search Console.
- Google Business Listing: Your Google Business profile is arguably your most important asset. Complete it fully, including your business hours, services, and photos.
- Citations: Consistent business information across various platforms (citations) is a powerful ranking factor. Citation examples are directories like Yelp and Yellow Pages. Focus on the major directories, and also local city sources like chamber of commerce and etc.
- Backlinks: Earning links from other authoritative websites to yours signals your credibility to Google.
Tracking ROI: Call and Lead Tracking
Figure out where your business is coming from and track your ROI:
- Medium and source: Report on which marketing tactics are generating the most calls and leads. Google Organic, Google Paid, Facebook Social, Bing Organic and etc.
- Measuring ROI: With Callrail you can track both emails and calls. You know how many emails and calls came from what source, and you also have their contact information so that you can look back and see who turned into a paying customer.
Do You Need To Hire a Professional Local SEO?
Local SEO and digital marketing can be daunting. SEO experts have the experience to efficiently get you moving in the right direction. They can streamline the process and deliver results fast, allowing you to focus on what you do best. Its all about return on investment at Inbound.inc, give us a call for a free review of your current SEO health by a local SEO expert.
Ready to Level Up?
If you’re ready grow your business with Local SEO and Google Ads, Inbound SEO and Google Ads Agency is here to help. We offer affordable monthly services with no long-term contracts. Contact us today and speak to an SEO expert right now. For free.
