WordPress · Better with AI · Houston, TX
Houston WordPress Web Design & Development Built For SEO.
For 15 years we hand-coded WordPress sites for our clients. AI just made it easier.
We integrate our SEO insights into Claude Code, Claude Design, and Codex as a skill, making sure 15+ years of experience is injected into every website automatically. You get a better-looking product with a stronger base without the long wait. Time saved is diverted into ensuring every detail is perfected.
Get a Fast WordPress Estimate.
Schedule a callback, and spend 10-15m on the phone to discuss your needs. We’ll send you a detailed estimate and timeline within 24 to 48 hours,
a real human response
Senior dev ensures quality
We build with & trust
Nº 01 · Who are we?
A small Houston group that builds websites that win at search.
For fifteen years, our Houston WordPress design & development experts have worked with lawyers, urgent cares, electricians, garage door companies, dentists, and roofers. The one-stop shop for your SEM and design needs under the same roof.
It all matters when your website is the foundation of your SEO and Google Ads campaign. A great-looking site that’s built wrong can cost you dearly long term. A site built right keeps giving for years to come.
Every site we build is custom-designed to your brand and built on WordPress with SEO-ready features before content is baked in. No theme redesigns or page builders by an amateur.
— The Inbound team, Houston · est. 2008 · still building to rank.
Nº 02 · Why the builder matters
Custom design, or another template redesign?
To the untrained eye, both look identical in a proposal, but they look and behave very differently as your team begins SEO. While one is still offering a strong foundation, the other is being redesigned again. Choose Carefully,
Pre-baked theme, swapped to your needs and brand.
What most designers wont tell you.
Designed for your brand, built for SEO.
What we have built for fifteen years.
Nº 03 · The blueprint
What goes into a website built to rank.
Click between a homepage, service page, and the typography layer. Every section is planned out during the design phase. The placement, structure, brand voice, and its ultimate focus – convert your traffic into new revenue.
Aggressive criminal defense in Houston.
A sub-line that promises trust, experience, and a real attorney on the call. Two CTAs — free consult + a phone link, both above the fold.
Houston DWI defense
in Houston, The Heights & nearby.
Hyper-specific — practice area + service area, exactly as someone would type it into Google at 2am after a stop. One promise, two CTAs.
For voice. Used sparingly — italic words inside a sans headline.
For scan. The workhorse. Tight tracking on big headlines.
For proof. Eyebrows, labels, schema names.
Aggressive DWI defense in Houston.
A sub-line in italic serif — adds warmth, slows the reader for half a second, sets up the call to action.
A body paragraph in Inter Tight. Tight enough to read on a phone, loose enough to scan on a desktop. Bold pulls the eye to the proof; italics are reserved for emphasis only.
What we plan during the design.
Navigation + visible phone
Confusing menus are no more. Phone number top right of the header where customers expect it.
Why · click-to-call is a primary conversion.Hero = the target
The H1 represents the exact keyword users type into Google. City + service. One section, two CTAs.
Why · H1 + city is the most important on-page signalTrust strip
Stars + reviews + experience + trust . accolades. Placed directly under the H1 title.
Why · trust is front and center, avoiding bounced visits.Service overview · structured sections
Your top services, each linked to an optimized service page. The Parent categories create content silos.
Why · content structure is on-page optimization.One service. One page. One intent.
Hero = service + city
H1 placement with the pages keyword. Reflecting the URL, title tag, and the page’s intent.
Why · An H1 tells Google what to rankWhat’s layered in
Visual snippets & lists are skim friendly — highlighting what, why, when, and expectation.
Why · clarity is key to convertibilityPricing and offers
An offer is better than nothing — it gives your traffic every to call.
Why · price = offers answer whyService-specific FAQ
The questions you are asked by customers. Page schema for each.
Why · optimized for long-tail keywords + AI OverviewsThe look and feel of your content, structured thoughtfully.
The layers
Three areas, completing one job. Source Serif italic for style. Inter Tight for readability. JetBrains Mono for trust and CTAs.
Why · too little or too much. · avoid indecisionThe layers
A multi-step layer visually organized by the H1 and content body. The H1 is emphasized because Google reads it first.
Why · hierarchy is part usability and everything for SEOIn context
Users are engaged on the page. Eyebrow → H1 → Sub-Title → body → CTA. Every section earns its place.
Why · content without aesthetics is just noiseMenu systems
Subtle design elements are used across the site to add personality without more noise.
Why · this is what gives a site character and feelNº 04 · What we actually do
Custom Designs. SEO Focused. All In.
A design isn’t built in one step. It has multiple layers stacked together. Each has a function, and designed to fit together. We don’t skimp on details.
We build custom templates.
Our custom WordPress templates are based on the blueprint above. Markup is lean, with no page builders, no Elementor, and no marketplace theme redesign.
- Homepage — For usability, readability, rank and intent mapping.
- Service-page template — Build to rank. Answers who, what, and why.
- City / location template — Designed to excel in local SEO rank.
- Blog template — for the contextual layer that supports everything else.
- Feature library — buttons, snippets, reviews, schema all designed to function as one.
We integrate the content.
Pages don’t launch empty. We draft, edit, and thoughtfully place every word. Every layer is mapped to intent, not a wall of text or demo content.
- Intent focused — every page has a purpose. To match the users intent (keyword)
- Banner H1, sub-title, CTA — drafted + edited thoughtfully for SEO, and conversion rates.
- Service descriptions — Clearly explain why, what and where (your city), never generic gibberish
- FAQ — keyword research and your feedback goes into every question and answer
- Internal link building — every link is skillfully placed for optimal usability, link flow, and rank.
We make it SEO-ready on day one.
“SEO-ready” isn’t lingo, it’s a feature and ability. Every site has everything your SEO needs at launch, never added on months later:
- JSON-LD · LocalBusiness
- FAQ content
- Service schema
- AggregateRating
- llms.txt
- Sitemap.xml
- Robots.txt
- Open Graph
- Lighthouse 95+
- LCP < 2s
- Mobile-first
- NAP = GBP
- Image alt + intent
- Internal link graph
- Canonical URLs
- 301 redirect import and map
- and much more
All of it verifiable · not a gimmick to sound smart.
Nº 05 · How it all comes together
How a site build actually works.
Six stages take about four weeks for most websites containing 10–20 pages of content. By week one, we are ready to show you V1 of your homepage and service-page template design. We do not waste your time with intent mapping or wireframing. We do the work behind the scenes so you do not have to.
The question list.
Every site begins with a thorough and deliberate list of questions. With your answers, and our insight and guidance, we hand Claude Design your brief. Within hours, we have sharpened the design for your brand, services, location, and competition. By the time you see V1 of your design, we have already gone through dozens of questions and changes. This is just the beginning of the process. Your answers shape our focus, look, feel, and design system that follows. A couple examples:
Look and feel. One selection.
V1 delivers 2–3 design ideas covering type, color, layout, and voice. Not marketplace templates. Real designs of your homepage, built for your brand, to beat competitors, and the details we extracted during discovery. We get on a call to help you pick one. That’s the base design used to build everything else.
The first mockup is presented.
By the end of step two, you have a real, fully designed homepage in HTML format. It functions like a real website, not a wireframe or design file. The actual clickable design, with real copy when available, real colors, functions, components, and voice.
Your feedback. Two rounds.
It usually takes two rounds of revisions to perfect the homepage. We move fast, ensuring a fast turnaround, so we can move onto designing the system of service, city, blog and about us pages. Everything is perfectly designed around your selection. We send you every page as they are completed. We don’t disappear for weeks before revealing your design. With Claude Design, the process has morphed into near instant gratification.
WordPress CMS buildout. Content integrated. SEO is applied.
Your HTML design files turn into a real working website built on WordPress. It is custom coded, with no page builders like Elementor. Content is edited, fact-checked, and added page by page. On-page and technical SEO are built in — title tags, internal link building, schema, NAP, image optimization, llms.txt, and a sitemap ready to launch.
Migration. Rankings protected.
If you already have a website, we audit what is there before anything moves. Existing URLs, page titles, metadata, content, redirects, analytics, Search Console, and lead tracking all get reviewed so the new site launches cleanly. The goal is simple: improve the website without losing the SEO power you already earned.
Launch. Now SEO part begins.
We go live with Search Console, lead tracking, and analytics installed. Technical SEO and on-page SEO are thoroughly reviewed, ensuring nothing was missed. We also walk you through the backend content management system of WordPress. After launch, your website is ready for ongoing SEO and Ads traffic.
Build packages · Houston
Real numbers.
Three starting points. Every build is scoped against your real intent map — these are the typical landing zones.
The Local Build
- Custom designs — never a marketplace template
- Built to rank in the Map Pack
- Google Business Profile setup + sync
- LocalBusiness + ServiceArea schema
- NAP consistency across major citation sources
- Click-to-call & click-for-directions, mobile-first
- Lighthouse 95+, JSON-LD & llms.txt from day one
The Organic Build
- Everything in Local, plus more SEO
- Full intent mapping of every keyword mapped to individual content.
- Service pages, city, and area pages, authorship, and more
- Internal link building tactics for optimal crawl + authority flow
- Long-form content templates, SEO focused, ready to go
- Bulk schema dev and audit · Article, HowTo, About, LocalBusiness
- 90 days post-launch support & ranking reports
The Custom Build
- Everything in Organic, plus
- Fully branded — matching logo, type, color, and voice
- Custom visual direction, not a secondary thought
- Custom illustration, elements, animations, and interactions
- Multi-location or multi-brand integration as needed
- Migration of existing on-page and technical SEO by an expert
- Dedicated SEO, design, and dev lead
Reasonable questions.
The ones we hear in every kickoff call.
Why are custom designs better than templates?
A template ships with numerous features, templates, and lots of other bloat you will never use. The design is not built for your brand; it is modified to match your brand. Most templates today also use Elementor and lesser-known website drag/drop builders. This slows down the site, makes it cumbersome to work with, and is horrible for SEO, especially if the original developer stops supporting the template with updates.
A superior alternative to Elementor is a full blown custom wordpress website. You get a website that is lean, owned by you, and the design is exactly what you want. There are no extra features or code that you will never use. Templates are curated around your voice and content. The entire site is hyper-focused on delivering the product you needed to perform on search.
What does “SEO-ready” and “SEO-friendly” actually mean?
In section 04 above, we cover the topic briefly. An SEO-ready website is purpose-built for SEO, meaning everything you need to perform in search is built in with optimal functionality. For example, you will need schema markup (LocalBusiness, Service, AggregateRating), llms.txt for AI-SEO, sitemap.xml, templates with light HTML-to-text ratios, internal link graphs, a high Lighthouse score of 95+, mobile-first design for optimal usability and conversions, and image alts written for intent. There are so many other factors needed for SEO that we cannot cover here. For more information, visit our technical SEO and on-page SEO pages.
How long does a build take?
About four to six weeks for most clients. This covers everything from kickoff, design, SEO setup, and launch. Phase one is scope, discovery, and design selection. Phase two is the first mockup with revisions. Phase three is WordPress development, content integration, and SEO setup. Phase four is QA, further technical setup, with a specified launch date.
What if I just need a logo or a homepage redesign?
The process is faster, with fewer questions, to focus on what’s relevant. Cost will vary depending on your needs. Give us a call for an estimate.
Do I own the website and content?
Yes, everything is yours. Your domain, your website, and everything inside. If you ever leave, we are here to help you with anything you need. We never hold clients hostage, and that is why so many have returned after falling for a slick sales pitch.
What if I already have a site?
We analyze it and migrate what is needed for the new site. We also work on redirects if any pages are renamed or if you already have a history of redirects. We make sure you do not lose any rank when the new site is launched. You can rely on our experts to seamlessly launch a better product without losing any SEO power.
Do you do ongoing SEO after the site goes live?
Yes, and we will discuss SEO with you from the start. If you are interested, you will be given all the details and estimates needed to make a decision. Our SEO services are month-to-month, no contracts, cancel at any time. We perform rankings checks, content updates, technical SEO, and everything you need to rank higher. Visit our Organic SEO and Maps SEO pages for more information.
Will the site actually rank?
Your website is built to rank, like a race car built for the racetrack. It won’t just shoot up to page 1 without monthly SEO, but it will hold its rank and often increase in visibility. However, to really pursue rankings, you need a monthly SEO campaign. Read more about our Organic SEO and Local SEO.
Ready to build smart?
Faster, cheaper — built right. That’s the deal.
Tell us about your business in 60 seconds. We’ll send back a real intent map and a real number — same week, no sales pitch.