SEMrush Is Providing Free Access During The Pandemic

It is difficult to escape news of the COVID-19 pandemic and it is having a massive impact on the entire economy. This includes marketing, specifically digital marketing, and is making it hard for businesses to stay afloat. Now,

Major Movement in Pay Per Click (PPC)

While it isn’t easy to predict the future, technology has drastically impacted nearly every industry. This includes the world of digital marketing, particularly pay per click. It is challenging for people to stay on top of

Google Analytics Reports Everyone Must Know

Those who have experience with digital marketing and search engine optimization (SEO) have likely explored Google Analytics reports at some point in the past. These reports are important because they provide a wealth of

The Importance of Regular Pictures and Videos for Digital Marketing

Search engine marketing (SEO) is a critical part of marketing today. The goal of SEO is to help businesses have their websites rank as high as possible on the list of search results. Because most people stick to the

The Importance of Local SEO

Without a doubt, search engine optimization (SEO) is one of the keys when it comes to modern marketing, particularly digital marketing. Furthermore, SEO has grown so much that there are now multiple subsets of SEO, all of which

How to Land in Google’s Coveted Map Box

Search engine optimization (SEO) has evolved over the past few years. One of the most recent changes is the growth of something called local SEO. For those who might not know, local SEO is an extension of typical SEO

Tips to Getting Hits on Your Website and How to Convert!

Generating traffic to our websites is one thing. Converting the visitors into customers is another. According to Google, consumer behavior is very important to understand before we can move forward with marketing strategies.

Top 5 Ways Demographic Trends Change The Way We Search

When was the last time you randomly searched “carpet cleaner” with spotless floors? Search engines are the most direct indication of product interest. But unfortunately, predicting search patterns can be

What Does the Core Update Mean for Your Search Marketing Program?

Google’s January 2020 Core Update has rolled out recently, and the updated algorithm is expected to affect search results across the globe. What do you need to know about the changes, and how might they affect your search

Why Every Business Needs a Website in 2020

In the past, the excuse for not having a website was that they cost too much. Now for a reasonable fee, you can create an attractive and unique website for your business. The more modern excuse is being on

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