Why is WordPress the most popular SEO friendly CMS in the world?

It’s no secret that WordPress is one of the most popular web tools available today. Even if you don’t know what WordPress is, chances are you have visited a WordPress website.  According to Web Technology Surveys, WordPress

COVID Is Speeding Up Marketing Strategies, Including Pay Per Click

The COVID-19 pandemic has had a massive impact on all sectors of the economy and this includes the world of digital marketing. While some businesses have temporarily closed, the pandemic has actually sped up some pay-per-click

What Does the Core Update Mean for Your Search Marketing Program?

Google’s January 2020 Core Update has rolled out recently, and the updated algorithm is expected to affect search results across the globe. What do you need to know about the changes, and how might they affect your search

How to Improve Website Navigation

Website navigation matters; however, it is frequently overlooked. High-quality website navigation is beneficial for both users and search engine optimization (SEO) purposes. When website navigation is done properly, it is easy

Optimizing Your Site for Voice Search

  Who’s Using Mobile Voice Search? If you own a smartphone, you’re probably using voice search through such conveniences as mobile personal assistants. There’s an age breakdown of who’s using what. It

How To Choose A SEM Agency That’s Best For You

In this day and age, having digital marketing plans in place can go a very long way for the growth of your business. However, there are many digital marketing strategies to consider—and these strategies are constantly changing.

Is Page Speed Undermining Your SEO?

How Does Page Speed Affect SEO? Page speed is one of those facets of web development that we tend to forget until we’re frustrated waiting for a page we need to finish loading. Somehow, even a 404 error seems

Quality Link Building to Improve Site Rank

How to Manage a Successful Link Building Campaign In previous SEO posts, I’ve discussed factors that affect your website’s rank. As search engines evolve and improve, link building becomes a more important measure of

Websites for a Mobile World

For better or worse, today’s world is always on the move. Some 57 percent of all U.S. online activity occurs over smartphones and tablets, with many consumers and businesses conducting their online searches and making

Zero-Click Searches and What They Mean for Your SEO Strategy

Are No-Click Searches Impeding the Success of Your SEO Campaign? This summer marked a milestone for search engine marketers. For the first time ever, more than half of all Google searches ended without the user clicking on a

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