Web Analytics Predictions for 2020

As the calendar rolls over to not only a new year but also a new decade, people are reflecting on the past and trying to predict what the future holds. This is just as true for web analytics as

How Does SEO Work and Why Does it Matter?

Technology has left no part of the economy untouched and has led to the development of SEO. Now, when people are looking for a product or service, they move to the internet. For businesses that want to attract customers

How to Improve Website Navigation

Website navigation matters; however, it is frequently overlooked. High-quality website navigation is beneficial for both users and search engine optimization (SEO) purposes. When website navigation is done properly, it is easy

The Role of Predictive Analytics in Today’s Marketing World

Predictive Analytics: It’s an impressive term with impressive power. But savvy companies have actually been using it for years. Anytime you’ve given a cashier your phone number or email address, you’ve been

Optimizing Your Site for Voice Search

  Who’s Using Mobile Voice Search? If you own a smartphone, you’re probably using voice search through such conveniences as mobile personal assistants. There’s an age breakdown of who’s using what. It

How To Choose A SEM Agency That’s Best For You

In this day and age, having digital marketing plans in place can go a very long way for the growth of your business. However, there are many digital marketing strategies to consider—and these strategies are constantly

SEO Predictions for 2020

Search engine optimization is one of those things that is constantly changing. But given that it’s a vital component to any digital marketing strategy, keeping up to date with these changes should be a top priority.

Trends in Website Design

When you’re looking for digital marketing strategies, there are many to consider—and they are always changing. That being said, in order to beat out the competition, you should understand the latest tactics and

Quality Link Building to Improve Site Rank

How to Manage a Successful Link Building Campaign In previous SEO posts, I’ve discussed factors that affect your website’s rank. As search engines evolve and improve, link building becomes a more important measure of

Websites for a Mobile World

For better or worse, today’s world is always on the move. Some 57 percent of all U.S. online activity occurs over smartphones and tablets, with many consumers and businesses conducting their online searches and making

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