Running a carpet cleaning business is hard, there is a ton of competition out there and there are only a few areas on Google to earn this business. We will explain the in’s and outs of SEO and Google ads, where you should focus your effort and budget, and what to expect.
Focus On Targeting Ready To Buy Customers
Inbound marketing, which includes tactics like SEO and content marketing, should be your initial focus. You can dabble in outbound marketing later. Here’s why:
Potential Customers: Unlike outbound marketing, which can take months or years to become effective, you want to put yourself in-front of customers whoa re looking for your services right now. Who doesn’t want to catch low-hanging fruit rather than casting a wide net?
Trust and Credibility: Inbound marketing provides customers with information they need to make decisions now. Your business listings and website are exactly what they are looking for when deciding who they want to contact. From reviews to service offerings and brand presentation, you know what to focus on. With outbound marketing you are usually trying to convince customers they need your services versus choosing your services versus a competitor.
SEO Versus Google Ads
Here are the differences between the two stratagies.
- Organic SEO: This involves optimizing your website to rank higher in Google below ads, and local listings where you will find website listings with titles and descriptions. This is where content and backlinks become very important.
- Local SEO on Maps: Local SEO is your bread and butter for a carpet cleaning business. This is where you focus on showing up at the top of Google Maps in search.
- Google Ads: You pay per click and bid on keywords you want to show up for you. The budgets can vary, but this is an immediate return on your investment. You have full control from ad text, destination for ads, hours, geo targets, and more.
Why Local SEO Should Be Your Focus
It’s all about maximizing your investment. Especially if you are on a limited budget. We understand not every company can afford to do it all, so we like to explain why local SEO is likely their best bet.
- Targeted: Local SEO connects you with local ready to buy customers. These are very likely to convert.
- Dominance: When people search for “carpet cleaning near me” they will likely see Google maps listings show up first..
- Information: You will find the majority of potential customers will use your local listing to make a decision on whether to call you or not. Reviews, service offerings, hours of operation and more are readily available without visiting your website.
- Cost: Most local SEO campaigns are cheaper than Google ads, and faster in generating results than Organic. You are looking at costs to range between $1k to $1500 for a carpet cleaning local SEO Campaign.
Cant Afford An SEO? Here Are Some Tips.
Start With Your Google My Business (GMB) profile and follow these steps to optimize it:
- Claim and Verify: Claim your GMB listing if you haven’t already. Verify your business, and ensure all details are correct. Use the same business name, address, and phone across the board n your website and any directories you are using. They should all match your GMB profile.
- Complete Your Listing: Fill in all sections of your GMB listing, including hours, services, and photographs. Do not spam it with keywords, write for humans. Think about what you are presenting to your potential customers and how they would perceive it.
- Collect Reviews: Positive reviews boost your rankings and creditability.
- Citations (online mentions) and backlinks (links from other websites to your website) are very helpful and critical for success. Your local listing is compromised of your business name, address and phone number (NAP).
- Signals: Googles algorithm is looking for signals to trust your website. Something as simple as having your address listed on your website can help you rank. Just make sure it is the same as your Google maps listing.
Read our in-depth guide on creating, optimizing and managing your GMB.
Optimizing For Local SEO
Your website is another asset in local SEO. Here are a few tips:
- Keyword Research: Research competition and use tools like Google Ads keyword tool, Ahrefs.com, SEMRush.com and others to find keywords your potential customers are looking for (e.g., “carpet cleaning in [Your City]”). These keywords need to be used in your websites content and business listings description.
- Localized Content: Create blog posts and service pages that outline your offerings, and any other concern related to carpet cleaning. From how much services cost to quality of services, you have a ton of content ideas to implement.
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Here is an in-depth DIY Website Optimization Guide created by one of our SEO’s.
Hiring An Local SEO Company
Learning SEO is possible, but it can be time-consuming and very hard to master. When you hire an expert, you are freeing up time to focus on your business, while they streamline and efficiently rank you on Google. Doing it yourself i possible, but it takes years of experience and many hours to figure it all out.
When you do hire an SEO, we recommend finding a company with a track record. Word of advice, a one size fits all campaign does not work. You need a custom local or organic SEO campaign, because there are too many nuances and variables for a one size fits all campaign to do your business justice.
Let’s get started
Tracking ROI for Business Growth
If you are investing in marketing, you need to know whats working and where you need help. You might want to cut off a tactic that is not effective at all. When you implement call and lead tracking you are able to report on everything from customers who converted into customers to which sources and mediums are generating these leads.
This information helps you justify your budget and even hold your SEO accountable. For example, you may have a Google Ads campaign is generating more leads than your social media efforts, which would give you good cause to adjust your spend.
- Measuring ROI: Calculating ROI for each campaign is very simple with a good quality call and lead tracking software. You can realize a true cost per lead for every marketing campaign, which helps you make decisions without wasting time.
- Optimizing : Whoever is running your campaigns, will now have data to help them optimize further. Whether its ad copy or landing page layouts and designs, there are many variables that can be adjusted to improve your ROI.
- Enhancing Customer Service: You can assess the quality of your customer service with call recordings and other data that companies like Callrail provide you. You have other assets available to you as well like call routing and relays.
We can help you generate business fast with our Google ads and SEO services. Contact us today for a free audit or to discuss pricing. All of our services are month to month with no sales pitch.
