Major Movement in Pay Per Click (PPC)


While it isn’t easy to predict the future, technology has drastically impacted nearly every industry. This includes the world of digital marketing, particularly pay per click. It is challenging for people to stay on top of the latest developments in the world of PPC advertising and it is even harder to adapt to these latest trends. At the same time, the companies that are best able to adapt to these trends are going to place themselves in an advantageous position. With this in mind, there are a few significant trends coming to the world of PPC advertising in 2020 and beyond.

The Growth of Audience Segmentation

One of the biggest developments in PPC advertising is the growth of audience segmentation. Think about this as a form of targeted marketing in the world of PPC advertising. In audience segmentation, digital marketers are going to be able to take a group of people who have interacted with the business (either through a social media channel or directly on the website) and placing them into categories that are going to define which ads they see based on their interactions. Some of the interactions that might influence the ads they see include the specific webpages they have visited on the website, the products they have purchased, and the videos they have watched. When companies are able to target their ads to a specific group of people, the goal is that this will lead to a high conversion rate.

The Expansion of Automation

Automation has already gained major traction throughout the world of digital marketing; however, it is only going to become even more important in 2020. Automation is already taking place when it comes to account management; however, many industry professionals believe that there are more opportunities available. There are several ways that automation can be expanded in the world of PPC advertising. This includes using scripts in Google and Bing to automate certain alerts with regards to someone’s accounts, using bidding rules to change the performance of ad campaigns, and even using automated reporting to collect information more easily. These are going to play a major role in PPC advertising.

The Development of Voice Search Commands

Some industry experts believe that a significant proportion of searches in 2020 are going to be done through search commands. This means that search terms that trigger the appearance of certain ads are going to change. After all, when people use voice searches, they are going to search in a more conversational tone. This is very different from the way people perform searches when they type. For this reason, it will be important for PPC advertising to think about how changing search queries are going to impact the performance of their ads.

Developments in PPC Advertising in 2020

These are a few of the most important trends that are going to impact PPC advertising in 2020 and beyond. It will be interesting to see how these trends impact digital marketing as a whole.

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Keith Nichols MDKeith Nichols MD
15:10 16 Aug 22
I could not recommend Waqid and Inbound SEO and Google ads agency more Highly. They are absolutely the SEO experts. They have done a fantastic job rebuilding our website And we have already seen a significant increase in traffic. Their customer service is outstanding and we could not be more pleased with the services they are providing.
Jim MotenJim Moten
15:50 06 May 22
The best SEO company I've ever come across, they work hard to ensure that everything will go smoothly on my website. I'm satisfied with their work so far. Great team!They bring an impact in my business and also bring my website on the top of google search, thanks! they see and come to my website now.Thanks Q and staff!!
Mark ZumanMark Zuman
00:24 15 Jan 21
Waqid and his team at Clicked Solutions are amazing, they offer the best SEO and Google AdWords PPC management. Very honest, responsive and they deliver! Look no further if you want to excel in today’s digital world!
Nick SaliyaNick Saliya
23:03 12 Nov 20
Great quality marketing company. Amazing at SEO, PPC and online business strategy. Loved working with Waqid and everyone at clicked solutions. Always supportive of our business goals and helping their clients.
Steven GerkerSteven Gerker
23:36 17 Oct 19
Waqid and his team know their stuff, would recommend this company to anyone in search of assistance with SEO, PPC, and making sense of all the data!
Paul CannonPaul Cannon
22:21 04 Jul 18
Waqid at Clicked Solutions is very good at what he does. He took the time to explain the hows and whys that mystify SEO so that I could understand it. He stays on top of changes and updates to search engine algorithms to ensure his clients are using the most current and accepted practices. I also like that Clicked Solutions is willing to try out new types of online marketing and find ways to track the data so that the real value or lack thereof can be identified. Thank you for all of your help, Waqid & Jennifer!
F MannF Mann
03:53 08 Jul 17
Clicked Solutions has been handling my pay per click campaign, SEO and website creation and changes to my website for 7 years. Waqid knows what he is doing! My results are consistent. He can tract results down to the recorded phone call of my staff talking to the prospective new clients when they call in. If there ever is a problem, he can figure out what the issue is right away. I had a different person handling my account before Waqid and he that individual was not able to do that. I have been successful in my business as result of the hard work that Waqid and his staff and done on my behalf. I highly recommend Clicked Solutions for your internet advertising needs in whatever industry or service business that you are in.
Holli PalmerHolli Palmer
18:19 04 Nov 14
Waqid and the staff at Clicked Solutions are amazing. They have done a phenomenal job with my web site, my SEO, and my Google campaign. They are always on top of things, and go above and beyond to make sure that they are doing everything they possibly can to increase my business. I would absolutely recommend them to anyone who wants true personal service and a company that actually cares about whether or not they are effective for your company. Holli Palmer

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