Those who have experience with digital marketing and search engine optimization (SEO) have likely explored Google Analytics reports at some point in the past. These reports are important because they provide a wealth of information with the click of a button. These reports are enticing because everyone knows the answer is in there somewhere. It is just a matter of finding it. On the other hand, these reports are also frustrating because it is easy to focus on tiny details and end up going down a rabbit hole. As marketing professionals, time is valuable and there simply aren’t enough hours in the day to sort through everything in a Google Analytics report. Fortunately, there are a few Google Analytics reports that are more valuable than the rest.
The In-Market Segments Report
This is one of the most important reports that Google Analytics will provide. Recently, there was an update to Google’s match types. Therefore, close variations on target keywords have become more important to digital marketing campaigns this year. Therefore, targeted keywords are being managed more loosely than they have before. As a result, it is critical or marketers to understand how target audiences behave. This is where the In-Market Segments report is critical. This is located under the audience option in the menu, followed by interests, and then In-Market Segments.
This report is important because it shows the market segments of users who have visited the target website and made a purchase. This report can help marketers create new campaigns that target these users and layer these audiences into a specific PPC campaign. This report is valuable.
The Site Search Report
Next, the Site Search Report is also valuable for Google Analytics users today. This report will help marketers understand how users are searching for products and services on a given website. Therefore, based on the search entries of these users, companies can adjust their website design and their marketing strategy to target the keywords used in these search entries. Furthermore, this report can also show if there is a growing demand for a targeted product. This report can help a business expand its product assortment to meet the needs of potential customers.
The Referrals Report
Without a doubt, this is one of the most underrated reports in Google Analytics. This report shows the top websites that have sent traffic to a given website. It will also let marketers and businesses know if that referral traffic ended up making a purchase. Using this report, businesses can understand how customers are locating their brands. Marketers can use this report to create a list of top referral websites that can be valuable for a PPC campaign.
Using Google Analytics Reports Wisely
There is a lot of information provided by Google Analytics reports. It is important for businesses to know how to parse these reports to find valuable information that can be used to improve marketing strategies. These reports are going to be central to digital marketing campaigns in 2020 and beyond.
I could not recommend Waqid and Inbound SEO and Google ads agency more Highly. They are absolutely the SEO experts. They have done a fantastic job rebuilding our website And we have already seen a significant increase in traffic. Their customer service is outstanding and we could not be more pleased with the services they are providing.
The best SEO company I've ever come across, they work hard to ensure that everything will go smoothly on my website. I'm satisfied with their work so far. Great team!They bring an impact in my business and also bring my website on the top of google search, thanks! they see and come to my website now.Thanks Q and staff!!
Waqid and his team at Clicked Solutions are amazing, they offer the best SEO and Google AdWords PPC management. Very honest, responsive and they deliver! Look no further if you want to excel in today’s digital world!
Great quality marketing company. Amazing at SEO, PPC and online business strategy. Loved working with Waqid and everyone at clicked solutions. Always supportive of our business goals and helping their clients.
Waqid at Clicked Solutions is very good at what he does. He took the time to explain the hows and whys that mystify SEO so that I could understand it. He stays on top of changes and updates to search engine algorithms to ensure his clients are using the most current and accepted practices. I also like that Clicked Solutions is willing to try out new types of online marketing and find ways to track the data so that the real value or lack thereof can be identified. Thank you for all of your help, Waqid & Jennifer!
Clicked Solutions has been handling my pay per click campaign, SEO and website creation and changes to my website for 7 years. Waqid knows what he is doing! My results are consistent. He can tract results down to the recorded phone call of my staff talking to the prospective new clients when they call in. If there ever is a problem, he can figure out what the issue is right away. I had a different person handling my account before Waqid and he that individual was not able to do that. I have been successful in my business as result of the hard work that Waqid and his staff and done on my behalf. I highly recommend Clicked Solutions for your internet advertising needs in whatever industry or service business that you are in.
Waqid and the staff at Clicked Solutions are amazing. They have done a phenomenal job with my web site, my SEO, and my Google campaign. They are always on top of things, and go above and beyond to make sure that they are doing everything they possibly can to increase my business. I would absolutely recommend them to anyone who wants true personal service and a company that actually cares about whether or not they are effective for your company. Holli Palmer
Key Points from the Google Search API Document Leak 2024 Great news! There was a huge leak to the SEO community. Due to this leak we are now having some insight into how Google ranks a websites. This leak
TL;DR ChatGPT Search is redefining how users can interact with AI. Search offers reliable real-time data, with context-aware capabilities. if you are looking for quick answers, detailed research, or actionable steps, ChatGPT
TL;DR Is OpenAI’s ChatGPT is trying to become a competitor of Googles search engine by introducing their search feature? We don’t think so. If ChatGPT cannot answer your question, due to real time data or it simply