Field Notes.
Honest, plain-English guides to search engine marketing for the industries we actually work in.
How to Improve Website Navigation
Website navigation matters; however, it is frequently overlooked. High-quality website navigation is beneficial for both users and search engine optimization (SEO) purposes. When website navigation is done properly, it is easy for visitors to find what they’re looking for, making them happy.…
Read the article →Recent writing.
Imported WordPress postsOptimizing Your Site for Voice Search
Who’s Using Mobile Voice Search? If you own a smartphone, you’re probably using voice search through such conveniences as mobile personal assistants. There’s…
How To Choose A SEM Agency That’s Best For You
In this day and age, having digital marketing plans in place can go a very long way for the growth of your business. However,…
Is Page Speed Undermining Your SEO?
How Does Page Speed Affect SEO? Page speed is one of those facets of web development that we tend to forget until we’re frustrated…
Quality Link Building to Improve Site Rank
How to Manage a Successful Link Building Campaign In previous SEO posts, I’ve discussed factors that affect your website’s rank. As search engines evolve…
Websites for a Mobile World
For better or worse, today’s world is always on the move. Some 57 percent of all U.S. online activity occurs over smartphones and tablets, with…
Why Keyword Research Is So Crucial To SEO?
Having an effective internet marketing strategy is all about having the right tools to promote your company, products, and services to your desired target…
SEO 101: The Simple Secret to SEO? E-A-T
E-A-T to Improve Site Rank Over the past few months, Google has rolled out an update for its search engine that has had massive…
The Power Of Google’s Featured Snippet
Google’s featured snippets are powerful weapons in the arsenal of anyone who’s trying to be discovered online. If you’re unfamiliar with the concept of…
One email a month
New industry guides, in your inbox.
Once a month, the new guide we wrote that month — plus what shifted in Houston search. No newsletter fluff, no auto-sequences.