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COVID Is Speeding Up Marketing Strategies, Including Pay Per Click

The COVID-19 pandemic has had a massive impact on all sectors of the economy and this includes the world of digital marketing. While some businesses have temporarily closed, the pandemic has actually sped up some pay-per-click

What Does the Core Update Mean for Your Search Marketing Program?

Google’s January 2020 Core Update has rolled out recently, and the updated algorithm is expected to affect search results across the globe. What do you need to know about the changes, and how might they affect your search

How to Improve Website Navigation

Website navigation matters; however, it is frequently overlooked. High-quality website navigation is beneficial for both users and search engine optimization (SEO) purposes. When website navigation is done properly, it is easy

Optimizing Your Site for Voice Search

  Who’s Using Mobile Voice Search? If you own a smartphone, you’re probably using voice search through such conveniences as mobile personal assistants. There’s an age breakdown of who’s using what. It

How To Choose A SEM Agency That’s Best For You

In this day and age, having digital marketing plans in place can go a very long way for the growth of your business. However, there are many digital marketing strategies to consider—and these strategies are constantly changing.

Websites for a Mobile World

For better or worse, today’s world is always on the move. Some 57 percent of all U.S. online activity occurs over smartphones and tablets, with many consumers and businesses conducting their online searches and making

Why Keyword Research Is So Crucial To SEO?

Having an effective internet marketing strategy is all about having the right tools to promote your company, products, and services to your desired target audience. When used effectively, internet marketing can help you reach a

The Power Of Google’s Featured Snippet

Google’s featured snippets are powerful weapons in the arsenal of anyone who’s trying to be discovered online. If you’re unfamiliar with the concept of featured snippets, here’s the information you need to

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