Search Engine Marketing Strategies For Flooring Companies

We put together an article explaining everything you need to know about marketing a flooring company online. We have one goal with this Article, and thats to help you generate revenue from Google traffic.

Below we will review everything you need to know about Search engine marketing for a flooring businesses, including best practices and top DIY tips to get you started.

Potential Customers Are Looking For You On Google.

In the world of search engine marketing, almost every sales cycle will begin with a keyword and Intent. It will look something like this:

• Research Phase: Most customers will research on Google with phrases like “best flooring for homes with pets” or a more general term”Flooring companies”. The best terms are usually very specific with an intent to buy now. The goal is to figure out the major terms that customers use to find your services in the area. From there we can dig into long tail terms (multiple phrases in a keyword, but low search volume), which also convert at a high rate. You can use semrush.com, moz.com, Googles keyword research tool and many more.
• Local Search: Depending on the keyword used, Googles algorithm will assume intent based on the term used. For flooring companies, this means the user will likely be looking for a local business. The first results will often be paid search (Google Ads) at the top, followed by a map pack of local business. This is why local SEO is vital to your business over organic SEO. Googles algorithm assumes your customers are looking for a local business, which is best served with a Google map pack.
• Discovery: There are dozens of options to choose from, and most customers will make their decision based on several factors: reviews, brand, business description and overall presentation. Others might just call the first listing and go down the list until they find what they are looking for. This is why it is imperative to not just rank in the top 3, but optimize your listing properly so that it fully explains your business offerings.
• Contacting the Business: When a customer does choose your business from the map pack, they will either call you directly from the maps listing. If they click the website link, they will call or email you from a contact form. Whatever method you want to use for lead generation, you should make sure it is front and center everywhere your customer goes. Do not make it hard for them to reach out and buy something.

Search Engine Marketing For Flooring Companies

Where should you focus your efforts? Every type of search engine marketing will take a different set of skills, and time to produce a return. Here is the difference between them, and our recomendations:

1. Search Engine Optimization (SEO)

SEO services will not generate business overnight, but they will often start generating results within weeks or months. When we discuss SEO, this is the area on Google below maps and ads where you will find website listings with a title and description. The tactics to rank in organic are very different when compared to local seo. For example, citations and local content is very important for local seo, while content development, site speed and backlinks are important for Organic.

2. Local SEO

Local SEO is where you show prominently on Google Maps. As mentioned above, the majority of your potential customers are looking for your business on maps, because Google will show a map pack for most terms. This is because your customers intent is to look for local flooring stores, including directions, hours, reviews, pricing and etc.

3. Google Ads

Google Ads results are always at the very top, and very bottom of a Google search result. With Ads, you are allowed to bid on keywords, which will allow you to display your ads at the top of search results. Although the majority of customers will click on local, there is still a large percentage of customers who click on the first listing they see. The difference is, you will pay for each click versus a monthly fee for free traffic from local and organic SEO.

It is also important to realize the difference in turn around on Google Ads versus SEO marketing. With ads you have a fast ROI, you can have your campaign ready within days and generating new business within hours or days of starting your first campaign.

4. Directory Listings

Get listed on directories like Yelp, Angie’s List, and Yellow Pages is another way to put yourself in front of ready to buy customers. This also benefits your local and organic SEO. Majoirty of listings are free, but you can pay to show up at the top of your category. We recommend finding niche local directories that already rank for major search terms, and focusing on showing up at the top of those directories.

SEO Tips To Get Started Right Away

Whether you are doing this yourself, or you are going to hire an SEO, these tips need to be tackled asap. If you have an SEO, ensure they are taking these steps and you are involved.

• Competitor Analysis: Research what your competitors are doing. You can also look outside your area and see what similar business are doing. You have a ton of ideas out there when researching website layout , keyword targeting and content ideas,
• Keyword Research: The most important step is to identify keywords customers will use to find you. You can use tools like Ahrefs, SEMrush, and Moz.
• Website Optimization: Optimize your content so that it targets the keywords your found, be very specific and create a page for each major search term . For example your home page would target flooring company, and your internal product pages would target each type of flooring available. From brands to types, you have dozens of options available. You want to also optimize your website so that its layout is user-friendly, mobile-responsive, and fast-loading.
• Local Citations: Maintain consistent business information (Name, Address, Phone number) across all major citation sources. Tools like Yext can simplify this process.
• Call Tracking: Tracking your ROI is vital in digital marketing so you know where your money is being put to good use.  Tools like CallRail help track which sources are bring in leads. Allowing you to invest with real insight.

Guides To Get You Started

These guides will help you get started if you cannot afford an SEO. If done right, you will see your rankings increase within several weeks. If you have any questions, just give us a call, we are happy to answer any questions. Don’t worry, it does not have to be a sales call.

• Google Business Profile In-Depth DIY Guide
• Website Optimization Guide

Must Have Tools For Marketing Flooring Companies

A professional SEO company uses a range of tools to enhance their SEM efforts:

• CallRail: For call tracking / Email tracking and analysis.
• Ahrefs: Site audits, keyword research, competition research and analyze backlinks.
• SEMRush: Same as Ahrefs, but different in terms of output and how site audits present data.
• Moz: Another tool to help you optimize and analyze your SEO.
• Yext: To manage and maintain local citations.
• Bright Local: create and manage citations with one payment versus monthly like Yext.

Dominate the Competition!

Local SEO is the most profitable SEM strategies for a flooring company, especially for limited budgets. For companies with a larger budget, we recommend organic, local and ads. If you need immediate results, we recommend Google Ads results, or local SEO for the fastest turn around.

A well developed SEM marketing plan will drive new business to your doors pretty quick , but you have to do it right. Do not waste your time on cheap SEO services or one size fits all packages. SEO is very technical, and more in-depth than creating a few pages and links per month. You need an expert with a track record of success.

Tip: The best Flooring SEO experts will focus on ROI not just traffic or rankings. They will want to bring in traffic that generates revenue and grows your business.

Give us a call or request a callback today if you are looking to hire an local SEO or Google ads manager.