</> Service · Technical SEO audit + recovery

Professional Technical SEO Services in Houston, TX

Lead volume down? Can’t seem to get the phones ringing?

If you have recently dropped in rankings, or cannot seem to find success with your current SEO campaign. It’s probably time for a technical SEO audit, and our team will find the reason for your drop.

During your audit review, we will explain what was found, why it should be fixed, and the correct way to fix it.

PASSWARNFAIL- badge system used through this audit
Audited with
Waqid Janjua Waqid Janjua Founder · runs every account
Screaming Frog Semrush Ahrefs Search Console

Why technical SEO matters

The signals Google uses to trust your brand.

Technical SEO is all about signaling, formatting, and placement. Google has made it very clear which signals are used to trust a website and profile on maps. Their algorithm also wants to be fed key information in a pre-determined format, which includes technical signals likeH1 tags, title tags, and schema markup.

"Rankings often suffer due to a lack of technical SEO, because most just do not know how to optimize for it.
~/clients/yoursite — bashv 12.4.1

$ inbound audit –site yoursite.com
# crawling 248 URLs…
[PASS] https-redirect: 301 → https
[WARN] LCP: 3.1s
[FAIL] schema: 0/14 pages marked up
# 14 issues · 9 critical · plan written → audit.pdf

Step 1 — Technical SEO audit

15 Years of  experience tells us what to look for, and what is worth fixing. We don’t guess. 

Our technical SEO experts begin every audit with a manual hands on review of your website assisted by an AI agent. Including many other SEO tools like Search Console, Ahrefs and SEMrush. We never rely fully on AI nor automation to do the job.

Ahrefs SEMrush Search Console PageSpeed Insights
01Audit

Architecture & URL structure

An experienced, and thoughtful critique of your content hierarchy, usability and structure.

  • silo logic
  • URL depth
  • breadcrumb chain
02Audit

Crawlability & indexation

We make sure crawlers can index your content by ensuring they are findable, and readable.

  • robots.txt
  • XML sitemap
  • noindex audit
03Audit

Site speed & performance

We use Core Web Vitals, and Google page speed insights to review site performance. Our Goal is to not only improve the users experience, but to show Google we pay attention to their experience.

  • LCP / CLS / INP
  • image weight
  • TTFB
04Audit

Mobile optimization

A mobile optimized website creates the same experience for all users, regardless of their device and browser.

  • tap target size
  • viewport config
  • mobile LCP
05Audit

Security & HTTPS

Security covers everything from SSL certificates to data and privacy. We also ensure the site is not hacked or hiding bad content and links that have gone unnoticed.

  • mixed content
  • 301 http → https
  • HSTS
06Audit

Page crawl & on-page

A human reviews how the websites content and code are organized. We look for duplicate content, titles, meta description and over optimization.

  • title duplicates
  • H1 hierarchy
  • meta length
07Audit

Schema markup

We identify which pages use schema, which do not, and proper implementation. Schema can confuse an algorithm if it is not applied properly on the website.

  • Organization
  • LocalBusiness
  • Article / FAQ

Step 2 — Implementation & optimization.

It takes experience to know what’s a problem, and what’s not. We prioritize critical issues first, with a goal of delivering a turn around in results as soon as possible.

A

Site structure & URL optimization

fix

In 2026, Google has continued to trend towards identifying and ranking great content that matches the user’s intent, but also a website designed for usability. We call this Intent-optimization. After all, we know Google is looking at what users do on your website. We also make sure your site keeps them engaged, and performing the actions Google wants to see from a great website and content.

  • Optimize navigation + internal linking.
  • Audit SEO-friendly URLs.
  • Organize content logically.
B

Performance improvements

fix

PageSpeed Insights and similar tools are fairly self-explanatory. We also use WordPress plugins to optimize for performance, but a developer is often needed if your website cannot be optimized easily.

  • Image optimization
  • Code minification
  • Browser caching & CDN integration
C

Mobile optimization

fix

For most websites, the majority of their traffic comes from mobile devices.

  • Responsive layouts.
  • Optimized media and text.
  • Mobile-first user experience UI/UX.
D

Signal enhancements

fix
  • Monitor mixed content and vulnerabilities.
  • Review index status in Search Console.
  • Verify http:// redirects to https:// using a 301 redirect.

Step 3 — Monitor & reporting.

Technical SEO is an ongoing process after the initial setup has been completed. As a client, we are constantly monitoring and making adjustments to your websites foundation. When Google rolls out its constant and never ending updates, we keep your site up to date.

schema · LocalBusiness.jsonldVALID
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Inbound"
}
Structured data is a guide for Google to understand who and what you are.
report · monthly-delta.mdDRAFT
# Monthly performance audit
- LCP 3.1s1.9s
- Organic clicks +62%
- Top-10 keywords +41
Detailed analysis on key metrics — before-and-after comparisons.
3.1

Performance audits

Used to identify new and recurring problems, while paying attention to gains.

3.2

Clarity & Transparency

Skip the buzz words and flashy reports. Our reports focus on what matters most to you. "Is my investment producing a return?"

Step 4 — Results & gains.

A completed Technical SEO drives future gains.

01PASS

Rankings

Our goal is to help you rank higher, increasing high-intent traffic.

02PASS

Enhanced visibility

The search engine clearly understands your content.

03PASS

Faster load times

Improved user experience and reduced bounced visits.

04PASS

Improved mobile performance

An increase in traffic engagement, and more conversions.

05PASS

Better security

Avoid security flaws that can cause severe SEO damage.

06PASS

A Strong Foundation

perform as expected

Frequently asked questions.

If yours isn’t here, call us

01

What is crawlability and why is it important?

Search engines use crawlers to read your website’s content, including all of the other signals that go into ranking a website. If you are not being crawled, there is a problem with your website.

02

How does site speed affect SEO?

Faster load times lead to a better user experience, lower bounce rates, and improved performance.  As of 2026, there is no proof that site speed alone will get you ranking higher. You can be faster than everyone, but your website ranks on page 3.

03

What are structured data and schema markup?

Structured data (schema) sits under the hood, and it highlights key information in a format that Google’s algorithm can easily read. From business name, address, phone to site links and recipes. Schema is the algorithm’s guide.

Schedule a technical SEO audit today.

Click the button below to schedule a technical SEO Audit. Our team will answer your questions, and explain how our findings can help your website perform better.