Case file No. 03 SEO + Content + Citation cleanup + WordPress
Bay Area Recovery Center.
A family-owned drug and alcohol rehabilitation center with five locations on the Galveston Bay. Before Inbound, several internet-marketing firms had failed to move the needle. We rewrote the content, cleaned up the citations, modernized the site, and gave them a way to measure ROI.
The numbers.
Source · Google Analytics · baseline year vs. period
Metric · vs. baseline
Six months inFirst reporting cycle
One year inSecond reporting cycle
New usersUnique visitors · GA
+111%
+201%
+90pt
SessionsAll channels · GA
+124%
+240%
+116pt
ConversionsCalls · form leads
+25%
+70%
+45pt
Result: BARC has remained an Inbound client for more than three years. Month-to-month · no contracts
Background.
Bay Area Recovery Center (BARC) is a family-owned drug and alcohol rehabilitation center with five locations in the Galveston Bay area. Prior to contacting Inbound, they worked with several internet marketing firms but failed to gain any ground with their online presence.Challenges.
BARC's website carried the effects of several poorly-executed marketing campaigns. Previous SEO companies had failed to properly organize the site's content and menu structures, which caused duplicate content and a poor user experience. The design lacked mobile functionality and had not been modernized in years, hurting user confidence and mobile visibility. Their five locations had inconsistent citation information, making it nearly impossible to rank for local searches.Solutions.
Inbound's content team overhauled the site's content, removed duplicates and rewrote several pages to avoid cross-competition. The Off-Page SEO team cleaned up BARC's citations and built new ones in professional directories. The design group rebuilt the site on WordPress for easier management. Attracting new clients to the inpatient program was BARC's stated goal, and after time and money wasted on ineffective SEO, they required concrete metrics to measure ROI. Inbound's customized reporting let them empirically measure results and realize a substantial return.The result
BARC has been an Inbound client for more than six years. Organic traffic has more than doubled in that time, Google Business locations have tripled in traffic since the campaign's inception, and BARC is now seeing consistent lead volume across all five locations.Strategies deployed
- Content strategy - closed content gaps, published and optimized new pages.
- Content cleanup - reorganized existing content, merged and fixed duplicate pages.
- Site rebuild - modernized the design and moved them to WordPress for easier management.
- Link health - created a disavow file and built new industry-specific backlinks.
- Citation audit - audited all five locations, purged duplicates and fixed inconsistencies. Built new listings in professional directories competitors had overlooked.
- Site architecture - reorganized to improve overall usability.
- Conversion tracking - integrated CallRail and email-lead tracking so the client could see real ROI.
- On-page SEO - created and optimized meta tags and descriptions for each page.
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