Off-page SEO is how we get Google to trust your website, and increase your rank over time. At Inbound, we focus on quality over quantity, making sure your website is never penalized or harmed due to spammy practices. We find and build them all: citations, industry profiles, directory links, brand mentions, PR and editorials. Our work slowly compounds into a signal that helps you get to the top and stay there.
The backlink experts at Inbound have 15+ years of experience auditing, and building back link profiles for Houston lawyers, doctors, contractors and e-commerce. We never use PBNs, and silly fiverr packages. One phrase says it all “Quality over Quantity”.
Waqid Janjua
Founder · runs every account
Why off-page Moves Rank
Googles RankBrain algorithm is looking for relevance, proximity, and prominence when they decide which website will rank for which keyword. Out of these 3 factors, prominence is the most important., and it’s also the hardest to develop, because it takes time and a focus on quality. Prominence is more than backlinks, Google also looks at reviews, citations, brand mentions, and PR’s. It is by far the slowest, but the one factor you must get right.
Most SEO tactics can be applied without much effort, but you cannot just earn a link from high DA sites like well known editorials, and blogs like the Houston Chronicle or a local blogger and influencer. It takes well thought out communication, content, strategy, and patience to earn the links that will help you dominate over time.
Off-page also boosts local SEO with quality citations, anchor text links, reviews and brand mentions. All of these backlink types are used by Googles RankBrain algorithm to decide who will rank in the Map pack and Organic listings.
These are the hardest to get and the most valuable. Links are created by real journalists, bloggers, industry publications. Types of content they link to are case studies, in-depth Q/A, data, tools, and information that they want to link to naturally.
What “earned” means here: the link comes from a paragraph inside another websites content, but on a domain Google trusts. Not a spammy footer link or sponsored link dressed up as an article.
NAP – Your business name, address and phone are accurately listed across all major citation directories like Yelp, BBB, Avvo, Apple Maps, Bing Places, and dozens of other major sources like industry-specific directories in your vertical.
Real websites, blogs, and organizations with a real audience. We do the work figuring out what it will take to get the link. We avoid spammy editorials, and we never use spammy link farms or blog networks.
Regardless of how a site or brand is mentioned, Googles algo sees it as a signal. If a site is mentioning our client (editorials or interview) we double down by reaching out to the website asking them to reference the clients website. Not the easiest task, but worth the effort.
Quality and quantity of reviews are signals that help your Local SEO rank. We help clients create systems to get reviews, and how to reply so they never miss an opportunity.
What a real link profile looks like
Some SEOs offer packages with “X links per month”. As an SEO, this is a tell tail sign that they are building links only to fill a magical quota in their clients mind. They are not designed to help you rank. At Inbound we avoid spammy links, blog comments, directory dumps, and PBN spam. Ensuring our clients never get penalized.
Every client will have a different amount of backlinks created per quarter. This includes type, and source. For example, a client in the medical industry can get listed on dozens of niche sites and blogs, while another industry might be barren without many opportunities. The good news is, your backlink profile only needs to beat the competition.
We review your competitors backlink profiles using Ahrefs, Brightlocal, and SEMRUSH. We duplicate what we can, and continue to the next.
Attracting inbound links from reddit or blogs with link bait tactics. This type of content ranges from case studies, guides, tools, and anything else the world links to naturally.
Whenever possible, we work with you and your team to form relationships with editorials and blogs.
Every link is reviewed for quality, link type, and placement on page. We avoid, replace and disavow anything questionable.
We monitor referring domains, anchor text, and get rid of toxic backlinks. We pay attention so you don't have to.
Citations are the #1 signal Google looks at when deciding who will rank at the top of maps or locally in search. When your name, address, and phone are consistent across all of the major and niche directories, your Google business profile and website are trusted by Google.
If your citation health is inconsistent, (wrong phone numbers, incorrect addresses, or duplicate listings with old information) Googles algorithm takes a step back due to confusing signals. We make sure Google gets a clear signal to rank.
We audit all of the major citations from the start. We create, fix and update every listing within weeks, and we help you claim the ones that need further verification.
No, but cheap low quality backlinks are dead. Google sees them, but they do not give you any benefit for it. If you over do it, they will penalize your site algorithmically.
On the other hand, Backlink development is no longer the number one reason why a client will rank at the top of page 1. For business owners this is a great realization, because you can compete with older domains with far fewer links, but superior content, technical seo and on-page SEO.
Yes, in 2026 websites have figured out they can charge for listings and placements. Were talking about industry directories and other editorials. If we come across an opportunity, the website is clean and safe, we will recommend it.
Nope. We guarantee we will build them, but we cannot tell you exactly how many per month. We might come across 20 back link ideas one month through competition research, but only 1 is buildable.
We thoroughly audit every single link pointing to your site using Semrush & Ahrefs. Once we have identified all of your toxic back links, we create a disavow file and submit it to Googles Disavow Tool. Toxic profiles do not harm you permanently, but they do take time to cleanup and stop harming you. Give us a call for an audit and we will get you some answers.
Most clients see their rankings start to increase within weeks, but real progress that brings in new business can take anywhere from 90 days to 18 months. For a brand new domain without SEO, it can take 12-24 months, while a mature domain with a decade of SEO might start ranking at the top of page 1 within 90 days. The scenarios differ greatly between domains. Give us a call and we will tell you what we think about your websites potential.
Plans from $1,000/mo. Month-to-month, cancel anytime. Get a free backlink audit, and we will show you how you compare to your top 3 competitors.
