Get real organic SEO for your business. No tricks, no shortcuts, no contracts. We base all of our strategies around Google’s EAT + Intent, feeding the algorithm exactly what it needs to rank your site at the very top of the search engine results pages.
Put Inbound’s 15+ years of experience and skill to work. We manage organic SEO campaigns for lawyers, doctors, contractors, B2B, and B2C companies. Engagements are month to month. We make it easy to work with Inbound.
Waqid Janjua
Founder · runs every account
What we do, in one line
At Inbound we use our experience, and skills to help Houston and Texas business owners win on search. We make it easy to choose Inbound with our month to month contracts and a track record of back to back wins.
At Inbound, we specialize in placing your brand in front of ready to buy traffic. We are not an advertising agency focused on radio, billboards, and TV. Our only focus is Inbound marketing.
We have 15+ years of experience in search engine marketing, which now includes AI SEO (LLM Optimization), Google Maps, Google Shopping SEO, and Organic SEO.
Our ultimate goal is to make you profitable, and consistently grow your business over time. If we perform, our clients stay happy.
Contact us anytime to get the conversation started on Organic SEO. From backlinks to content development, we are ready to help you compete in any market big or small.
Are you tired of one size fits all SEO packages with long term contracts and high pressure sales tactics? At Inbound, we dive straight into the details that matter: why, what, and how of your SEO. Ready to have one of our experts pick apart your site and campaign?
When you schedule a call, we do not use sales pitchy antics or try to twist you into an expensive SEO package. You can trust us to customize your campaign to match your needs and growth potential.
Your first call entails discussing your business, your SEO history, and what you need. We never use flashy automated reporting tools to wow our clients. Instead, we manually audit your campaign covering your website, backlinks, content, and rankings. By the end, your questions will be answered, and you will have a list of items that you can apply immediately to help your website perform better in search.
We make it easy to choose Inbound with our month to month SEO.
Inbound helped us grow our ER. The last SEO company was not able to generate the patient volume we needed to keep the lights on. With Inbound we are staying very busy and getting the patient volume we wanted.
AI Enabled
In 2025 we integrated Codex, Claude, and several other AI tools into all of our search marketing services. AI has made our team more efficient, smarter, and faster. This allows us to focus our efforts on being effective, while AI does everything else.
Below are some of the strategies we employ to get you ranking on Google.
The four pillars
Google’s algorithm is made up of thousands of signals, but they can be organized into the four categories called E-A-T+I below. Focus on these four areas, and your visibility will explode over time. Skip one, and you’ll struggle until you find an SEO that understands the problem.
Crawlable, fast, indexable, and schema ready. The invisible foundation Google checks first. Skip it and nothing else matters.
Keyword mapping, title and meta tuning, content briefs, refresh cadence. The work that makes a page the best answer on the SERP.
Backlinks are votes of confidence. Built from real, relevant sites that Google trusts. No spammy placements or directory junk. Just quality links that build authority over time.
Google analyzes everything: including your website, Google Business Profile, reviews, backlinks, schema and much more. Getting them to work together is key.
EAT
Google's algorithm identifies great content using a group of signals called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Our SEO tactics are grounded in these core signals as we build out and optimize your website, content, brand, and all other factors that go into an organic campaign.
Content & experience
Your website is more than just pages of content, and keywords. It should prove to Google’s algorithm that you have the experience and credentials that customers want.
Votes of approval
Authority happens through signals like local citations, reviews, mentions, and links that tell Google you are an authority.
Proof & confidence
Trust happens through external and internal signals on your website. Trust links from authoritative sites, accurate business details, and clear ownership are just a few examples. We use reviews and schema markup to back it all up.
Search behavior
E‑A‑T is the foundation, but the page needs to match a user’s needs. We solve intent by ensuring your visitors’ expectations are met.
What ranking actually looks like
Organic can be found below sponsored listings and the map pack. Sometimes, you will only get paid and organic, but you’ll always see organic listings on every SERP even if a map pack or ads are not displayed. Especially for informational searches, and long-tail search terms (keywords made up of 4+ words) like “Which SEO company has the most experience in Houston?”
Full technical, content, backlink, and competitor audit. We optimize aggressively to bring you local and ready to buy traffic.
Website crawlability, schema, usability tweaks, page speed, and internal linking. A strong foundation makes everything rank better.
Title, meta, H1, body, one by one. Refreshed and tested for optimal results.
We optimize for the user and algorithm. Your pages become authoritative, compounding over time. We actively monitor your backlink profile, disavowing toxic links and ensuring Google trusts your brand.
Monthly ranking reports cover traffic metrics and conversions. We improve, adjust, cut the fat, and double down on what works.
Long term, we maintain rank and pay attention to changes in the algorithm. If your site loses visibility, we figure out why, patch it, and reliably get you back in the fight.
Our promise to you
Three promises we've kept for nearly fifteen years, and the next fifteen.
Search engine algorithms reward some SEO tactics, but penalize others. When an SEO uses “black hat” techniques like content automation or link farm building, the results can be devastating to an SEO campaign. Resulting in algorithmic penalties that become very difficult to reverse. At Inbound, you are in good hands, our tactics have never caused an algorithmic penalty for our clients.
You should be able to hold your SEO accountable. With Inbound, expect regular emails and telephone calls. Over the years, we have found that customers who collaborate on their SEO with regular communication achieve success much faster. From content development to industry research, we will actively collaborate to ensure our campaign performs optimally.
Everything is customized, even our reports. By default, we send you a report covering keyword rank, traffic, conversion data, and website metrics. We set up a dashboard that you can visit in real time, but you can also get a report on a monthly, weekly, or annual basis.
Pricing
Every client has a different website, industry, and competition. For example, a garage door company in Katy is far easier to rank than a personal injury firm in downtown Houston. They need different types of content and tactics to rank on page 1. When you give us a call, we look at these types of differences when we give you an estimate.
Pricing is based on what you need to get where you want. Not a one size fits all package. Here is how we figure it out.
What we are asked the most.
Answers to SEO questions we are asked often.
Most clients see growth within 120 days, while other clients need longer if their site was penalized or hit by a core update.
Request an audit and we will set realistic expectations for what you can expect.
Anyone promising page 1 rankings within a short period of time is simply lying.
Yes, but we cannot tell you exactly when or exactly where. All we can promise is that we will get you there, and we have a track record to prove it. Just keep in mind, Google’s algorithm is always changing, and nobody knows exactly how it works. What we guarantee is our SEO tactics work, we just can’t tell you when.
Google Maps listings are shown to customers in your area because Google uses proximity to decide who shows in maps for which keywords and which town. This means your maps listing will attract clients within a predefined radius, set by Google, based on your location.
Organic, on the other hand, is available to rank in your city, state, and on a national level.
Most local businesses want both; that’s why our SEO and Maps services are usually coupled together.
Yes and no. It depends on your industry and needs. If you need a full site rewrite or several pages of new content, we will connect you to a trusted copywriter. If you need some new pages here and there, we will write them ourselves if you do not have the time.
Usually no, and most sites can be worked on as is. There might be some development work that needs to happen before we begin, and we will tell you before you sign on the dotted line. If you do need a new website, we will tell you long before you sign up for our services. We prefer to work with WordPress and static HTML sites.
We offer a 50% discount for all new SEO clients in need of website design and development.
From your content and domain to your website, you keep everything that you brought to us and everything we built.
Free SEO audit. We’ll run the site, the content, and backlink profile, and tell you what’s broken. 24-hour turnaround.