The order of results on a SERP, usually arranged by


A redirect is a way to send users to a different URL than the one they requested. Redirects are often used when content is moved from from one page or site to another, as when a page slug or

Search Engine

A search engine is a software program that indexes internet documents, principally web pages, and returns relevant results to a user’s query or search terms. Common examples in the United States include Google, Bing and


SERP stands for Search Engine Results Page. A SERP is a single page of results for a given

SERP Features

SERP features are results with special formatting for certain

Status Code

A status code or HTTP response code is the reply a server gives to a browser or other client in response to a request. Typical responses are delivered numerically and can include information (100-199), success or OK (200-299),


Traffic, or web traffic, refers to the number of visitors using a website and the number of pages, images and videos they access. Traffic does not include search engine bots or web


U.R.L. stands for Uniform Resource Locators. Every document on the internet, including web pages, images, and PDF files will have a unique URL that browsers will use to access the specific document. The URL is typically displayed

User Intent

User intent is what the user is looking for when they search the Internet. Optimizing for search engines requires considering what a user wants when they search for a given term and trying to fulfill that

Webmaster Guidelines

Search engines publish a documents called “Webmaster Guidelines” that outline the standards for site owners and developers so that they can create content that will be crawled, indexed, and rank well in search

Contact Us

Contact Us