Crawl budget

A crawl budget is the number of pages a bot will crawl for a website site during a specific times


This is the process used by search engine bots to browse websites and index links in order to discover new


Deindex or de-index refers to the act of removing a page from a search engine’s index of the Internet. A deindexed webpage or website will no longer appear in search results. A search engine may deindex a site as

Featured Snippets

A featured snippet is a search result displayed before organic search results. Featured snippets usually fulfill the user intent of the original query, often resulting in a zero-click search. Examples of features snippets include

Google My Business

Google My Business (GMB) is a free service offered by Google that allows local businesses to create and manage an online citation. GMB citations give business owners some control over how they appear in search results. GMB also


Indexing is the process of storing and organizing the content a search engine discovers during a

Local Pack

The local pack is a feature on a SERP that shows local results related to the search. In Google, this feature is displayed as a map snippet with results listed

Organic SEO

Strategies to improve SERP rank naturally. Organic SEO methods focus on search engine algorithms to drive marketing strategies that improve rank. This can be used exclusively or in conjunction with paid

People Also Ask box

Some search engines display a list of questions in a box near the top of the SERP that relate to the original


The question or term typed into a search

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