/* ============================================================
   Inbound. — Google Ads Landing Pages (shared styles)
   Brand: Inter Tight / JetBrains Mono / Source Serif 4
   Paper backgrounds · accent #ff6a3d · editorial conversion LP
   ============================================================ */

:root {
  --bg: #f7f6f2;
  --bg-2: #ffffff;
  --bg-3: #efede7;
  --bg-dark: #0b0b0c;
  --line: #e3e1d9;
  --line-2: #d8d6cf;
  --ink-0: #0b0b0c;
  --ink-1: #1a1a1e;
  --ink-2: #3d3d44;
  --ink-3: #8a8a92;
  --ink-on-dark-1: #f3f1ec;
  --ink-on-dark-2: #a1a1aa;
  --accent: #ff6a3d;
  --accent-dk: #f25a2c;
  --grid: rgba(11,11,12,0.05);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
html, body { margin: 0; padding: 0; background: var(--bg); color: var(--ink-1); }
body {
  font-family: "Inter Tight", system-ui, -apple-system, "Segoe UI", sans-serif;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  line-height: 1.5;
}
::selection { background: var(--accent); color: #fff; }
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }

.container { max-width: 1180px; margin: 0 auto; padding-inline: clamp(20px, 4vw, 48px); }
.center { text-align: center; }

.eyebrow {
  font-family: "JetBrains Mono", monospace;
  font-size: 12.5px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent);
  display: inline-flex; align-items: center; gap: 10px; margin: 0 0 20px;
}
.eyebrow .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--accent); }

/* LOGO */
.lg { font-family: "Inter Tight", sans-serif; font-weight: 600; letter-spacing: -0.055em; line-height: 1; display: inline-flex; align-items: baseline; color: var(--ink-0); }
.lg .acc { color: var(--accent); }

/* ============ SLIM CONVERSION NAV (no menu links) ============ */
.lp-nav-wrap { position: sticky; top: 0; z-index: 50; background: rgba(247,246,242,0.88); backdrop-filter: blur(14px); border-bottom: 1px solid var(--line); }
.lp-nav { display: flex; align-items: center; gap: 20px; padding: 16px 0; }
.lp-nav .logo-link { font-size: 30px; }
.lp-nav .tagline { font-family: "JetBrains Mono", monospace; font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); padding-left: 16px; border-left: 1px solid var(--line-2); }
.lp-nav .tagline b { color: var(--ink-0); font-weight: 600; }
@media (max-width: 640px) { .lp-nav .tagline { display: none; } }
.lp-nav .phone {
  margin-left: auto;
  font-family: "JetBrains Mono", monospace; font-size: 15px; color: #fff; font-weight: 600;
  background: var(--ink-0); padding: 11px 20px; border-radius: 999px;
  display: inline-flex; align-items: center; gap: 9px; transition: background 150ms ease; white-space: nowrap;
}
.lp-nav .phone:hover { background: var(--accent); }
.lp-nav .phone .pin { width: 7px; height: 7px; border-radius: 50%; background: var(--accent); box-shadow: 0 0 0 3px rgba(255,106,61,0.3); }
.lp-nav .phone:hover .pin { background: #fff; box-shadow: 0 0 0 3px rgba(255,255,255,0.3); }

/* ============ BUTTONS ============ */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; padding: 15px 26px; border-radius: 999px; font-family: "Inter Tight", sans-serif; font-size: 16.5px; font-weight: 700; letter-spacing: -0.005em; transition: all 180ms ease; cursor: pointer; border: 0; }
.btn.pri { background: var(--accent); color: #fff; box-shadow: 0 8px 24px rgba(255,106,61,0.32); }
.btn.pri:hover { background: var(--accent-dk); transform: translateY(-2px); box-shadow: 0 12px 30px rgba(255,106,61,0.42); }
.btn.sec { background: var(--bg-2); color: var(--ink-0); border: 1.5px solid var(--ink-0); }
.btn.sec:hover { background: var(--ink-0); color: #fff; transform: translateY(-2px); }
.btn.lg-cta { padding: 17px 32px; font-size: 18px; }
.btn .arr { width: 15px; height: 15px; }
.arr { display: inline-block; vertical-align: -0.1em; }

/* ============ HERO ============ */
.hero { position: relative; overflow: hidden; background: var(--bg); border-bottom: 1px solid var(--line); padding: 40px 0 52px; }
.hero::before {
  content: ""; position: absolute; inset: 0;
  background-image:
    radial-gradient(circle at 88% 24%, rgba(255,106,61,0.13), transparent 50%),
    radial-gradient(circle at 12% 82%, rgba(255,106,61,0.07), transparent 46%),
    linear-gradient(to right, rgba(11,11,12,0.035) 0 1px, transparent 1px),
    linear-gradient(to bottom, rgba(11,11,12,0.035) 0 1px, transparent 1px);
  background-size: 100% 100%, 40px 40px, 40px 40px;
  pointer-events: none; z-index: 0;
}
.hero-inner { position: relative; z-index: 1; }

/* centered hero (single-column, story-led) */
.hero-centered { max-width: 760px; margin: 0 auto; text-align: center; }
.hero-centered .kicker { justify-content: center; }
.hero-centered h1.hero-title { margin-left: auto; margin-right: auto; font-size: clamp(50px, 6.6vw, 88px); line-height: 0.9; letter-spacing: -0.042em; margin-bottom: 6px; }
.hero-centered h1.hero-title em { font-size: 1.04em; }

/* ringing word — accent color + periodic phone-ring wobble */
h1.hero-title em.ring { color: var(--accent); display: inline-block; transform-origin: 70% 90%; }
@media (prefers-reduced-motion: no-preference) {
  h1.hero-title em.ring { animation: phoneRing 3.6s ease-in-out 0.6s infinite; }
}
@keyframes phoneRing {
  0%, 58%, 100% { transform: rotate(0deg); }
  60% { transform: rotate(-9deg); }
  62% { transform: rotate(8deg); }
  64% { transform: rotate(-7deg); }
  66% { transform: rotate(6deg); }
  68% { transform: rotate(-4deg); }
  70% { transform: rotate(3deg); }
  72% { transform: rotate(-1.5deg); }
  74% { transform: rotate(0deg); }
}
.hero .hero-centered p.lead { margin-left: auto; margin-right: auto; margin-top: 30px; font-size: 19.5px; }
.hero-centered .hero-cta-row { justify-content: center; }
.hero-centered .hero-cta-row .btn { white-space: nowrap; }

/* hero service tags (local / maps / call tracking) */
.service-tags { display: flex; flex-wrap: wrap; justify-content: center; gap: 9px; margin: 24px 0 2px; }
.service-tags span { font-family: "JetBrains Mono", monospace; font-size: 12.5px; letter-spacing: 0.03em; font-weight: 500; color: var(--ink-1); background: var(--bg-2); border: 1px solid var(--line-2); border-radius: 999px; padding: 9px 16px 9px 13px; display: inline-flex; align-items: center; gap: 9px; }
.service-tags span::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--accent); }

/* split hero (V1) */
.hero-split { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 64px; align-items: start; }
@media (max-width: 980px) { .hero-split { grid-template-columns: 1fr; gap: 40px; } }

.kicker { display: inline-flex; align-items: center; gap: 11px; margin-bottom: 22px; }
.kicker .ad-mini { width: 30px; height: 19px; background: var(--accent); color: #fff; font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.08em; font-weight: 700; display: inline-grid; place-items: center; border-radius: 4px; flex-shrink: 0; box-shadow: 0 0 0 4px rgba(255,106,61,0.14); }
.kicker .txt { font-family: "JetBrains Mono", monospace; font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; }
.kicker .txt b { color: var(--ink-0); }

h1.hero-title {
  font-family: "Inter Tight", sans-serif; font-weight: 700;
  font-size: clamp(38px, 4.6vw, 60px); line-height: 0.98; letter-spacing: -0.035em;
  color: var(--ink-0); margin: 0 0 20px; text-wrap: balance; max-width: 15ch;
}
h1.hero-title b { color: var(--accent); font-weight: 700; }
h1.hero-title em { font-style: italic; font-family: "Source Serif 4", Georgia, serif; font-weight: 600; }
.hero p.lead { font-size: 18.5px; line-height: 1.6; color: var(--ink-1); margin: 0 0 18px; max-width: 50ch; }
.hero p.lead strong { color: var(--ink-0); font-weight: 600; }

.hero-cta-row { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 26px; }

.hero-stats { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); margin: 30px 0 0; max-width: 540px; }
.hero-stats .s { padding: 16px 0; }
.hero-stats .s + .s { border-left: 1px solid var(--line); padding-left: 20px; }
.hero-stats .s .n { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: 30px; line-height: 1; letter-spacing: -0.025em; color: var(--ink-0); }
.hero-stats .s .n span { color: var(--accent); }
.hero-stats .s .l { font-family: "JetBrains Mono", monospace; font-size: 10.5px; color: var(--ink-3); letter-spacing: 0.1em; text-transform: uppercase; margin-top: 7px; }

/* hero byline */
.hero-byline { display: flex; align-items: center; gap: 13px; margin-top: 26px; padding-top: 20px; border-top: 1px solid var(--line); max-width: 540px; }
.hero-byline .av { width: 42px; height: 42px; border-radius: 50%; overflow: hidden; border: 1px solid var(--line); flex-shrink: 0; }
.hero-byline .av img { width: 100%; height: 100%; object-fit: cover; }
.hero-byline .who { font-size: 13.5px; color: var(--ink-2); line-height: 1.35; }
.hero-byline .who b { color: var(--ink-0); font-weight: 600; display: block; font-size: 14.5px; }
.hero-byline .who span { font-family: "Source Serif 4", Georgia, serif; font-style: italic; font-size: 13px; color: var(--ink-2); }

/* ============ AUDIT FORM CARD (hero right + contact) ============ */
.form-card { background: var(--bg-2); border: 1px solid var(--line); border-radius: 20px; padding: 26px; box-shadow: 0 30px 60px -20px rgba(60,40,20,0.18), 0 8px 20px rgba(60,40,20,0.06); position: relative; }
.form-card .form-head { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding-bottom: 16px; border-bottom: 1px solid var(--line); margin-bottom: 18px; }
.form-card .form-head .lab { font-family: "JetBrains Mono", monospace; font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); display: inline-flex; align-items: center; gap: 8px; }
.form-card .form-head .lab .live { width: 7px; height: 7px; border-radius: 50%; background: #2c8a4f; box-shadow: 0 0 0 3px rgba(44,138,79,0.18); animation: livePulse 2s ease-in-out infinite; }
@keyframes livePulse { 0%,100% { opacity: 1; } 50% { opacity: 0.45; } }
.form-card .form-head .free { font-family: "JetBrains Mono", monospace; font-size: 10.5px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--accent); font-weight: 700; padding: 4px 9px; border: 1px solid rgba(255,106,61,0.35); border-radius: 999px; background: rgba(255,106,61,0.08); }
.form-card h2.form-title { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: 25px; letter-spacing: -0.025em; line-height: 1.08; color: var(--ink-0); margin: 0 0 8px; }
.form-card h2.form-title em { font-style: italic; font-family: "Source Serif 4", Georgia, serif; font-weight: 600; color: var(--accent); }
.form-card p.form-sub { font-size: 14.5px; line-height: 1.5; color: var(--ink-2); margin: 0 0 20px; }

.lead-form { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.lead-form .field { display: flex; flex-direction: column; gap: 6px; }
.lead-form .field.full { grid-column: 1 / -1; }
.lead-form label { font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; }
.lead-form input, .lead-form select, .lead-form textarea { width: 100%; padding: 12px 14px; border: 1px solid var(--line-2); border-radius: 10px; background: var(--bg); font-family: "Inter Tight", sans-serif; font-size: 15px; color: var(--ink-0); transition: all 150ms ease; outline: none; }
.lead-form textarea { min-height: 136px; resize: vertical; line-height: 1.5; }
.lead-form input::placeholder, .lead-form textarea::placeholder { color: var(--ink-3); }
.lead-form input:focus, .lead-form select:focus, .lead-form textarea:focus { border-color: var(--accent); background: var(--bg-2); box-shadow: 0 0 0 3px rgba(255,106,61,0.14); }

/* segmented toggle */
.seg-label { font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; margin-bottom: 7px; display: block; }
.seg { display: flex; gap: 7px; }
.seg .opt { flex: 1; text-align: center; padding: 10px 6px; border: 1px solid var(--line-2); border-radius: 9px; background: var(--bg); font-family: "Inter Tight", sans-serif; font-size: 13.5px; font-weight: 600; color: var(--ink-2); cursor: pointer; transition: all 140ms ease; user-select: none; }
.seg .opt:hover { border-color: var(--ink-3); }
.seg .opt.on { background: var(--ink-0); border-color: var(--ink-0); color: #fff; }
.seg .opt.on.accent { background: var(--accent); border-color: var(--accent); }

.lead-form .submit-row { grid-column: 1 / -1; display: flex; align-items: center; justify-content: space-between; gap: 14px; flex-wrap: wrap; margin-top: 4px; }
.lead-form .fineprint { font-family: "JetBrains Mono", monospace; font-size: 10.5px; letter-spacing: 0.05em; color: var(--ink-3); }
.lead-form .fineprint b { color: var(--ink-0); font-weight: 600; }
.lead-form button.submit { flex: 1; min-width: 200px; display: inline-flex; align-items: center; justify-content: center; gap: 10px; padding: 14px 22px; background: var(--accent); color: #fff; border: 0; border-radius: 999px; font-family: "Inter Tight", sans-serif; font-size: 16px; font-weight: 700; cursor: pointer; box-shadow: 0 8px 20px rgba(255,106,61,0.3); transition: all 180ms ease; }
.lead-form button.submit:hover { background: var(--accent-dk); transform: translateY(-2px); box-shadow: 0 12px 28px rgba(255,106,61,0.4); }
.form-foot { text-align: center; font-family: "JetBrains Mono", monospace; font-size: 11px; letter-spacing: 0.05em; color: var(--ink-3); margin-top: 14px; }
@media (max-width: 520px) { .lead-form { grid-template-columns: 1fr; } }

/* ============ SERP MINI PREVIEW ============ */
.serp { border: 1px solid var(--line); border-radius: 12px; background: linear-gradient(to bottom, var(--bg) 0%, var(--bg-2) 100%); padding: 14px; margin-bottom: 22px; position: relative; overflow: hidden; }
.serp .serp-head { display: flex; justify-content: space-between; align-items: center; font-family: "JetBrains Mono", monospace; font-size: 10.5px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); padding-bottom: 10px; margin-bottom: 10px; border-bottom: 1px dashed var(--line-2); }
.serp .serp-head .q { color: var(--ink-0); }
.serp .serp-head .geo { color: var(--accent); }
.serp .ad-row { padding: 10px; border-radius: 8px; }
.serp .ad-row + .ad-row { margin-top: 4px; }
.serp .ad-row .badge { display: inline-block; background: var(--ink-0); color: #fff; font-family: "JetBrains Mono", monospace; font-size: 9.5px; letter-spacing: 0.1em; text-transform: uppercase; font-weight: 700; padding: 2px 6px; border-radius: 3px; margin-right: 8px; vertical-align: 2px; }
.serp .ad-row .url { font-family: "JetBrains Mono", monospace; font-size: 11px; color: var(--ink-3); margin-bottom: 4px; }
.serp .ad-row .ttl { color: #1a3fa3; font-size: 14px; font-weight: 500; line-height: 1.25; margin-bottom: 3px; }
.serp .ad-row .desc { font-size: 12px; color: var(--ink-2); line-height: 1.4; }
.serp .ad-row.us { background: var(--ink-0); box-shadow: 0 6px 14px -6px rgba(11,11,12,0.35); }
.serp .ad-row.us .badge { background: var(--accent); }
.serp .ad-row.us .ttl { color: var(--accent); }
.serp .ad-row.us .url { color: rgba(255,255,255,0.55); }
.serp .ad-row.us .desc { color: rgba(255,255,255,0.75); }
.serp .ad-row.us .you { display: inline-block; background: var(--accent); color: #fff; font-family: "JetBrains Mono", monospace; font-size: 9px; letter-spacing: 0.1em; text-transform: uppercase; padding: 2px 6px; border-radius: 999px; font-weight: 700; margin-left: 8px; vertical-align: 1px; }
.serp .serp-foot { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 10px 4px 2px; margin-top: 6px; border-top: 1px dashed var(--line-2); font-family: "JetBrains Mono", monospace; font-size: 11px; color: var(--ink-2); }
.serp .serp-foot b { color: var(--ink-0); font-weight: 600; }
.serp .serp-foot .arrow { color: var(--accent); font-weight: 700; }

/* ============ SECTIONS ============ */
section.block { padding: 76px 0; border-bottom: 1px solid var(--line); position: relative; }
section.block.tight { padding: 56px 0; }
.sec-head { margin-bottom: 40px; }
.sec-head h2 { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: clamp(32px, 4vw, 48px); line-height: 1.02; letter-spacing: -0.035em; color: var(--ink-0); margin: 0; max-width: 18ch; text-wrap: balance; }
.sec-head h2 em { font-style: italic; font-family: "Source Serif 4", Georgia, serif; font-weight: 600; color: var(--accent); }
.sec-head p { font-size: 17px; color: var(--ink-2); line-height: 1.6; margin: 14px 0 0; max-width: 54ch; }

/* ============ ACCOLADE STRIP ============ */
.accolades { background: var(--bg-3); border-bottom: 1px solid var(--line); }
.accolades .row { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 0; padding: 18px 0; }
.accolades .item { font-family: "JetBrains Mono", monospace; font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-2); padding: 4px 22px; }
.accolades .item b { color: var(--ink-0); font-weight: 700; }
.accolades .item + .item { border-left: 1px solid var(--line-2); }
@media (max-width: 760px) { .accolades .item { padding: 4px 14px; font-size: 11px; } .accolades .item + .item { border-left: 0; } }

/* ============ EXPERTISE / CREDENTIALS BAND ============ */
.creds { background: var(--bg-2); }
.creds .creds-inner { display: grid; grid-template-columns: auto 1fr; gap: 40px; align-items: center; }
@media (max-width: 880px) { .creds .creds-inner { grid-template-columns: 1fr; gap: 26px; } }
.creds .lead-col .lab { font-family: "JetBrains Mono", monospace; font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; display: inline-flex; align-items: center; gap: 10px; margin-bottom: 12px; }
.creds .lead-col .lab::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); }
.creds .lead-col h3 { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: 24px; letter-spacing: -0.025em; color: var(--ink-0); margin: 0; line-height: 1.1; max-width: 14ch; }
.creds .lead-col h3 em { font-style: italic; font-family: "Source Serif 4", Georgia, serif; font-weight: 600; color: var(--accent); }
.creds .logos { display: flex; flex-wrap: wrap; gap: 12px; justify-content: flex-end; }
@media (max-width: 880px) { .creds .logos { justify-content: flex-start; } }

.badge-cert { display: inline-flex; align-items: center; gap: 10px; padding: 10px 18px 10px 11px; background: #fff; border: 1px solid var(--line-2); border-radius: 12px; box-shadow: 0 1px 0 rgba(11,11,12,0.03); white-space: nowrap; }
.badge-cert .mark { width: 24px; height: 24px; display: inline-grid; place-items: center; flex-shrink: 0; }
.badge-cert .mark svg { width: 100%; height: 100%; }
.badge-cert .txt { display: flex; flex-direction: column; line-height: 1.15; }
.badge-cert .txt b { font-family: "Inter Tight", sans-serif; font-size: 14.5px; font-weight: 600; color: var(--ink-0); letter-spacing: -0.01em; }
.badge-cert .txt span { font-family: "JetBrains Mono", monospace; font-size: 9.5px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-3); margin-top: 2px; }

.tool-pill { display: inline-flex; align-items: center; gap: 9px; padding: 10px 18px 10px 13px; background: #fff; border: 1px solid var(--line-2); border-radius: 12px; font-family: "Inter Tight", sans-serif; font-size: 14.5px; font-weight: 600; color: var(--ink-0); letter-spacing: -0.01em; box-shadow: 0 1px 0 rgba(11,11,12,0.03); white-space: nowrap; }
.tool-pill .dot { width: 10px; height: 10px; border-radius: 50%; flex-shrink: 0; }
.tool-pill.semrush .dot { background: #ff642d; box-shadow: 0 0 0 2px rgba(255,100,45,0.18); }
.tool-pill.ahrefs  .dot { background: #1b6dff; box-shadow: 0 0 0 2px rgba(27,109,255,0.18); }
.tool-pill.ga      .dot { background: #f9ab00; box-shadow: 0 0 0 2px rgba(249,171,0,0.18); }
.tool-pill.looker  .dot { background: #4285F4; box-shadow: 0 0 0 2px rgba(66,133,244,0.18); }
.tool-pill.gtm     .dot { background: #246FDB; box-shadow: 0 0 0 2px rgba(36,111,219,0.18); }

/* ============ FOUNDER ROW ============ */
.founder-row { display: grid; grid-template-columns: auto 1fr; gap: 26px; align-items: center; background: var(--bg-2); border: 1px solid var(--line); border-radius: 18px; padding: 30px; }
@media (max-width: 640px) { .founder-row { grid-template-columns: 1fr; gap: 18px; text-align: left; } }
.founder-row .av { width: 88px; height: 88px; border-radius: 50%; overflow: hidden; border: 1px solid var(--line-2); flex-shrink: 0; }
.founder-row .av img { width: 100%; height: 100%; object-fit: cover; }
.founder-row .who .name { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: 20px; letter-spacing: -0.02em; color: var(--ink-0); }
.founder-row .who .role { font-family: "Source Serif 4", Georgia, serif; font-style: italic; font-size: 14.5px; color: var(--ink-2); margin: 2px 0 12px; }
.founder-row .who p { font-size: 16.5px; line-height: 1.55; color: var(--ink-1); margin: 0; max-width: 60ch; }
.founder-row .who p strong { color: var(--ink-0); font-weight: 600; }

/* ============ COMPILED INDUSTRY LIST (B2B / B2C highlighted) ============ */
.ind-legend { display: flex; flex-wrap: wrap; gap: 26px; margin-bottom: 24px; padding-bottom: 22px; border-bottom: 1px dashed var(--line-2); }
.ind-legend .lg-item { font-family: "JetBrains Mono", monospace; font-size: 11.5px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-2); font-weight: 600; display: inline-flex; align-items: center; gap: 9px; }
.ind-legend .lg-item .dot { width: 10px; height: 10px; border-radius: 50%; }
.ind-legend .lg-item b { color: var(--ink-0); font-weight: 600; }
.ind-legend .b2b .dot { background: var(--accent); box-shadow: 0 0 0 3px rgba(255,106,61,0.16); }
.ind-legend .b2c .dot { background: var(--ink-0); box-shadow: 0 0 0 3px rgba(11,11,12,0.10); }
.ind-list { display: flex; flex-wrap: wrap; gap: 10px; }
.ind-tag { font-size: 15.5px; font-weight: 500; color: var(--ink-1); background: var(--bg-2); border: 1px solid var(--line-2); border-radius: 999px; padding: 9px 17px 9px 14px; display: inline-flex; align-items: center; gap: 9px; transition: border-color 140ms ease; }
.ind-tag:hover { border-color: var(--ink-3); }
.ind-tag .dot { width: 8px; height: 8px; border-radius: 50%; flex-shrink: 0; }
.ind-tag.b2b .dot { background: var(--accent); }
.ind-tag.b2c .dot { background: var(--ink-0); }

/* ============ AUDIENCE SPLIT (B2B / B2C) ============ */

/* ============ PRICING TIERS ============ */
.pricing { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border: 1px solid var(--line); border-radius: 18px; overflow: hidden; background: var(--line); column-gap: 1px; row-gap: 1px; }
@media (max-width: 820px) { .pricing { grid-template-columns: 1fr; } }
.tier { background: var(--bg-2); padding: 32px 28px; display: flex; flex-direction: column; gap: 14px; position: relative; }
.tier.feat { background: var(--ink-0); }
.tier .tier-top { display: flex; align-items: center; justify-content: space-between; gap: 10px; }
.tier .tier-name { font-family: "JetBrains Mono", monospace; font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; }
.tier.feat .tier-name { color: var(--ink-on-dark-2); }
.tier .pop { font-family: "JetBrains Mono", monospace; font-size: 9.5px; letter-spacing: 0.12em; text-transform: uppercase; color: #fff; background: var(--accent); padding: 4px 10px; border-radius: 999px; font-weight: 700; }
.tier .price { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: 40px; line-height: 1; letter-spacing: -0.04em; color: var(--ink-0); }
.tier.feat .price { color: #fff; }
.tier .price .per { font-size: 15px; font-weight: 500; color: var(--ink-3); letter-spacing: 0; }
.tier.feat .price .per { color: var(--ink-on-dark-2); }
.tier .price .per em { font-style: normal; color: var(--accent); }
.tier .blurb { font-size: 14.5px; color: var(--ink-2); line-height: 1.5; margin: 0; min-height: 42px; }
.tier.feat .blurb { color: var(--ink-on-dark-2); }
.tier ul { list-style: none; padding: 16px 0 0; margin: 4px 0 0; border-top: 1px dashed var(--line-2); display: flex; flex-direction: column; gap: 10px; flex: 1; }
.tier.feat ul { border-top-color: rgba(255,255,255,0.16); }
.tier ul li { display: grid; grid-template-columns: 18px 1fr; gap: 10px; align-items: start; font-size: 14.5px; color: var(--ink-1); line-height: 1.45; }
.tier.feat ul li { color: var(--ink-on-dark-1); }
.tier ul li .ck { width: 16px; height: 16px; color: var(--accent); margin-top: 2px; }
.tier .tier-cta { margin-top: 6px; display: inline-flex; align-items: center; justify-content: center; gap: 8px; padding: 12px 18px; border-radius: 999px; font-family: "Inter Tight", sans-serif; font-size: 15px; font-weight: 700; cursor: pointer; transition: all 160ms ease; border: 1.5px solid var(--ink-0); color: var(--ink-0); background: transparent; }
.tier .tier-cta:hover { background: var(--ink-0); color: #fff; }
.tier.feat .tier-cta { background: var(--accent); border-color: var(--accent); color: #fff; }
.tier.feat .tier-cta:hover { background: #fff; border-color: #fff; color: var(--ink-0); }
.pricing-note { text-align: center; font-family: "JetBrains Mono", monospace; font-size: 12px; letter-spacing: 0.06em; color: var(--ink-3); margin-top: 22px; }
.pricing-note b { color: var(--ink-0); font-weight: 600; }

/* ============ CASE STUDIES ============ */
.cases-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
@media (max-width: 720px) { .cases-grid { grid-template-columns: 1fr; } }
.case-card { background: var(--bg-2); border: 1px solid var(--line); border-radius: 16px; padding: 26px; display: flex; flex-direction: column; gap: 12px; }
.case-card .ch { display: flex; align-items: center; gap: 12px; }
.case-card .ico { width: 38px; height: 38px; border-radius: 10px; background: var(--bg-3); border: 1px solid var(--line); display: grid; place-items: center; font-size: 19px; flex-shrink: 0; }
.case-card .vert { font-family: "JetBrains Mono", monospace; font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; }
.case-card .big { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: 30px; line-height: 1; letter-spacing: -0.03em; color: var(--ink-0); }
.case-card .big span { color: var(--accent); }
.case-card .desc { font-size: 14.5px; color: var(--ink-2); line-height: 1.5; margin: 0; }
.case-card .meta { margin-top: auto; padding-top: 14px; border-top: 1px dashed var(--line-2); font-family: "JetBrains Mono", monospace; font-size: 11px; letter-spacing: 0.06em; color: var(--ink-3); }

/* case LIST style (V2) */
.cases-list { display: flex; flex-direction: column; border-top: 1px solid var(--line); }
.case-row { display: grid; grid-template-columns: 44px 1fr auto; gap: 18px; align-items: center; padding: 20px 4px; border-bottom: 1px solid var(--line); }
@media (max-width: 600px) { .case-row { grid-template-columns: 38px 1fr; } .case-row .row-stat { grid-column: 2; } }
.case-row .ico { width: 44px; height: 44px; border-radius: 11px; background: var(--bg-2); border: 1px solid var(--line); display: grid; place-items: center; font-size: 21px; }
.case-row .row-body .vert { font-family: "JetBrains Mono", monospace; font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; margin-bottom: 3px; }
.case-row .row-body .txt { font-size: 16px; color: var(--ink-1); line-height: 1.4; }
.case-row .row-body .txt b { color: var(--ink-0); font-weight: 600; }
.case-row .row-stat { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: 26px; letter-spacing: -0.03em; color: var(--ink-0); text-align: right; white-space: nowrap; }
.case-row .row-stat span { color: var(--accent); }
.cases-foot { text-align: center; font-family: "Source Serif 4", Georgia, serif; font-style: italic; font-size: 16px; color: var(--ink-2); margin-top: 22px; }

/* ============ PAIN BLOCK (V2) ============ */
.pain-list { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: 16px; overflow: hidden; }
@media (max-width: 720px) { .pain-list { grid-template-columns: 1fr; } }
.pain-item { background: var(--bg-2); padding: 28px; display: grid; grid-template-columns: auto 1fr; gap: 18px; align-items: start; }
.pain-item .num { font-family: "JetBrains Mono", monospace; font-weight: 700; font-size: 18px; color: var(--accent); line-height: 1; }
.pain-item p { font-size: 18px; line-height: 1.45; color: var(--ink-1); margin: 0; font-weight: 500; }
.pain-item p b { color: var(--ink-0); font-weight: 700; }

/* ============ TESTIMONIAL QUOTE ============ */
.quote-block { background: var(--bg-2); border: 1px solid var(--line); border-left: 4px solid var(--accent); border-radius: 0 16px 16px 0; padding: 34px 36px; }
.quote-block .stars { color: var(--accent); font-size: 15px; letter-spacing: 3px; margin-bottom: 16px; }
.quote-block blockquote { font-family: "Inter Tight", sans-serif; font-weight: 500; font-size: clamp(20px, 2.4vw, 27px); line-height: 1.4; letter-spacing: -0.015em; color: var(--ink-0); margin: 0; text-wrap: pretty; }
.quote-block blockquote em { font-style: italic; font-family: "Source Serif 4", Georgia, serif; color: var(--accent); }
.quote-block cite { display: block; margin-top: 18px; font-family: "JetBrains Mono", monospace; font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); font-style: normal; }

/* ============ CLOSING / RISK REVERSAL (dark band) ============ */
.closing { padding: 84px 0; border-bottom: 1px solid var(--line); }
.close-band { background: var(--bg-dark); color: #fff; border-radius: 24px; padding: 64px 56px; position: relative; overflow: hidden; background-image: linear-gradient(to right, rgba(255,255,255,0.04) 0 1px, transparent 1px), linear-gradient(to bottom, rgba(255,255,255,0.04) 0 1px, transparent 1px); background-size: 32px 32px, 32px 32px; }
.close-band::before { content: ""; position: absolute; left: -100px; bottom: -100px; width: 360px; height: 360px; background: radial-gradient(circle, rgba(255,106,61,0.22), transparent 60%); filter: blur(40px); }
.close-band .inner { position: relative; z-index: 1; max-width: 720px; }
.close-band .eyebrow { color: var(--accent); }
.close-band h2 { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: clamp(34px, 4.6vw, 56px); line-height: 1.02; letter-spacing: -0.035em; color: #fff; margin: 0 0 18px; text-wrap: balance; }
.close-band h2 b { color: var(--accent); font-weight: 700; }
.close-band h2 em { font-style: italic; font-family: "Source Serif 4", Georgia, serif; font-weight: 600; }
.close-band p { font-size: 19px; line-height: 1.6; color: #d4d4d8; margin: 0 0 28px; max-width: 50ch; }
.close-band .cta-row { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; }
.close-band .btn.pri { background: #fff; color: var(--ink-0); }
.close-band .btn.pri:hover { background: var(--accent); color: #fff; }
.close-band .phone-inline { font-family: "JetBrains Mono", monospace; font-size: 14px; color: #fff; }
.close-band .phone-inline b { color: var(--accent); font-weight: 600; }
.close-band .guarantees { display: flex; flex-wrap: wrap; gap: 22px; margin-top: 30px; padding-top: 26px; border-top: 1px solid rgba(255,255,255,0.12); }
.close-band .guarantees .g { display: inline-flex; align-items: center; gap: 9px; font-family: "JetBrains Mono", monospace; font-size: 12px; letter-spacing: 0.06em; color: var(--ink-on-dark-1); }
.close-band .guarantees .g .gck { width: 18px; height: 18px; border-radius: 50%; background: var(--accent); display: grid; place-items: center; color: #fff; flex-shrink: 0; }
.close-band .guarantees .g .gck svg { width: 10px; height: 10px; }

/* ============ FINAL CONTACT (form section) ============ */
.contact-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: 56px; align-items: center; }
@media (max-width: 920px) { .contact-grid { grid-template-columns: 1fr; gap: 36px; } }
.contact-copy h2 { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: clamp(32px, 4vw, 46px); line-height: 1.02; letter-spacing: -0.035em; color: var(--ink-0); margin: 0 0 18px; text-wrap: balance; }
.contact-copy h2 em { font-style: italic; font-family: "Source Serif 4", Georgia, serif; font-weight: 600; color: var(--accent); }
.contact-copy p { font-size: 18px; line-height: 1.6; color: var(--ink-2); margin: 0 0 22px; max-width: 44ch; }
.contact-copy .points { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 13px; }
.contact-copy .points li { display: grid; grid-template-columns: 22px 1fr; gap: 12px; align-items: start; font-size: 16px; color: var(--ink-1); line-height: 1.45; }
.contact-copy .points li .ck { width: 20px; height: 20px; border-radius: 50%; background: var(--accent); display: grid; place-items: center; color: #fff; flex-shrink: 0; margin-top: 1px; }
.contact-copy .points li .ck svg { width: 11px; height: 11px; }

/* ============ FOOTER ============ */
footer.site { padding: 48px 0 30px; background: var(--bg); }
footer.site .top { display: flex; align-items: flex-start; justify-content: space-between; gap: 32px; flex-wrap: wrap; padding-bottom: 28px; border-bottom: 1px solid var(--line); }
footer.site .brand .logo-link { font-size: 30px; display: inline-block; margin-bottom: 10px; }
footer.site .brand p { font-size: 14.5px; line-height: 1.55; color: var(--ink-2); margin: 0 0 10px; max-width: 38ch; }
footer.site .brand .addr { font-family: "JetBrains Mono", monospace; font-size: 13px; line-height: 1.7; color: var(--ink-3); }
footer.site .brand .addr a { color: var(--ink-1); }
footer.site .foot-cta { text-align: right; }
@media (max-width: 640px) { footer.site .foot-cta { text-align: left; } }
footer.site .foot-cta .lab { font-family: "JetBrains Mono", monospace; font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); margin-bottom: 10px; }
footer.site .foot-cta .num { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: 26px; letter-spacing: -0.02em; color: var(--ink-0); }
footer.site .foot-cta .num:hover { color: var(--accent); }
footer.site .bottom { padding-top: 20px; display: flex; justify-content: space-between; font-family: "JetBrains Mono", monospace; font-size: 12px; letter-spacing: 0.05em; color: var(--ink-3); flex-wrap: wrap; gap: 10px; }

/* reveal on scroll */
@media (prefers-reduced-motion: no-preference) {
  .reveal { opacity: 0; transform: translateY(16px); transition: opacity 600ms ease, transform 600ms ease; }
  .reveal.in { opacity: 1; transform: none; }
}

/* ============ HERO TRUST (Google Partner badge + founder) ============ */
.hero-trust { display: inline-flex; align-items: stretch; margin: 28px auto 0; background: var(--bg-2); border: 1px solid var(--line-2); border-radius: 999px; padding: 6px; box-shadow: 0 10px 26px -14px rgba(60,40,20,0.3); }
.ht-cell { display: inline-flex; align-items: center; gap: 11px; padding: 6px 14px; }
.ht-google .gmark { width: 26px; height: 26px; position: relative; flex-shrink: 0; }
.ht-google .gmark svg { width: 100%; height: 100%; display: block; }
.ht-google .gmark .vchk { position: absolute; right: -4px; bottom: -3px; width: 13px; height: 13px; border-radius: 50%; background: #2c8a4f; border: 1.5px solid var(--bg-2); display: grid; place-items: center; }
.ht-google .gmark .vchk svg { width: 8px; height: 8px; color: #fff; }
.ht-google .gtxt { text-align: left; line-height: 1.1; }
.ht-google .gtxt b { display: block; font-family: "Inter Tight", sans-serif; font-weight: 600; font-size: 13.5px; letter-spacing: -0.01em; color: var(--ink-0); }
.ht-google .gtxt span { font-family: "JetBrains Mono", monospace; font-size: 9px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); }
.ht-div { width: 1px; background: var(--line-2); margin: 6px 0; }
.ht-me img { width: 36px; height: 36px; border-radius: 50%; object-fit: cover; border: 1px solid var(--line); flex-shrink: 0; }
.ht-me .mtxt { text-align: left; line-height: 1.12; }
.ht-me .mtxt b { display: block; font-family: "Inter Tight", sans-serif; font-weight: 600; font-size: 13px; letter-spacing: -0.01em; color: var(--ink-0); }
.ht-me .mtxt span { font-family: "Source Serif 4", Georgia, serif; font-style: italic; font-size: 11.5px; color: var(--ink-2); }
@media (max-width: 460px) { .hero-trust { border-radius: 18px; } .ht-cell { padding: 6px 11px; } .ht-me .mtxt span { display: none; } }

/* ============ FLOATING FOUNDER CONTACT ============ */
.founder-fab { position: fixed; right: 22px; bottom: 22px; z-index: 90; width: min(312px, calc(100vw - 28px)); background: var(--bg-2); border: 1px solid var(--line-2); border-radius: 20px; box-shadow: 0 26px 54px -20px rgba(40,28,15,0.42), 0 8px 22px rgba(40,28,15,0.1); overflow: hidden; transition: transform 260ms cubic-bezier(.2,.75,.2,1), opacity 220ms ease; }
.founder-fab.hidden { transform: translateY(22px) scale(.96); opacity: 0; pointer-events: none; }
.fab-head { display: flex; align-items: center; gap: 12px; padding: 15px 15px 13px; border-bottom: 1px dashed var(--line-2); position: relative; }
.fab-head .fav { width: 50px; height: 50px; border-radius: 50%; overflow: hidden; border: 1px solid var(--line); flex-shrink: 0; position: relative; }
.fab-head .fav img { width: 100%; height: 100%; object-fit: cover; }
.fab-head .fav .on { position: absolute; right: 0; bottom: 1px; width: 12px; height: 12px; border-radius: 50%; background: #2c8a4f; border: 2px solid var(--bg-2); box-shadow: 0 0 0 0 rgba(44,138,79,0.5); animation: fabDot 2.4s ease-out infinite; }
@keyframes fabDot { 0% { box-shadow: 0 0 0 0 rgba(44,138,79,0.5); } 70% { box-shadow: 0 0 0 7px rgba(44,138,79,0); } 100% { box-shadow: 0 0 0 0 rgba(44,138,79,0); } }
.fab-head .fwho .nm { font-family: "Inter Tight", sans-serif; font-weight: 600; font-size: 15.5px; letter-spacing: -0.015em; color: var(--ink-0); }
.fab-head .fwho .loc { font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.07em; text-transform: uppercase; color: var(--ink-3); display: inline-flex; align-items: center; gap: 6px; margin-top: 4px; }
.fab-head .fwho .loc .pin { width: 6px; height: 6px; border-radius: 50%; background: var(--accent); }
.fab-close { position: absolute; top: 10px; right: 10px; width: 24px; height: 24px; border-radius: 50%; border: 1px solid var(--line-2); background: var(--bg); color: var(--ink-3); display: grid; place-items: center; cursor: pointer; font-size: 12px; line-height: 1; padding: 0; transition: all 140ms ease; }
.fab-close:hover { color: var(--ink-0); border-color: var(--ink-3); }
.fab-line { padding: 12px 15px 2px; font-family: "Source Serif 4", Georgia, serif; font-style: italic; font-size: 13.5px; color: var(--ink-2); line-height: 1.42; margin: 0; }
.fab-cta { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; padding: 12px 13px 14px; }
.fab-cta a { display: flex; flex-direction: column; align-items: center; gap: 6px; padding: 11px 4px; border: 1px solid var(--line-2); border-radius: 12px; background: var(--bg); transition: all 150ms ease; }
.fab-cta a:hover { border-color: var(--accent); transform: translateY(-1px); }
.fab-cta a .ic { width: 19px; height: 19px; color: var(--accent); }
.fab-cta a .lb { font-family: "JetBrains Mono", monospace; font-size: 9.5px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-1); font-weight: 600; }
.fab-cta a.call { background: var(--accent); border-color: var(--accent); }
.fab-cta a.call .ic, .fab-cta a.call .lb { color: #fff; }
.fab-cta a.call:hover { background: var(--accent-dk); }
.fab-bubble { position: fixed; right: 22px; bottom: 22px; z-index: 89; width: 60px; height: 60px; border-radius: 50%; border: 2px solid var(--bg-2); padding: 0; overflow: visible; background: var(--bg-2); box-shadow: 0 16px 34px -12px rgba(40,28,15,0.5); cursor: pointer; transform: scale(0); transition: transform 260ms cubic-bezier(.2,.75,.2,1); }
.fab-bubble.show { transform: scale(1); }
.fab-bubble img { width: 100%; height: 100%; border-radius: 50%; object-fit: cover; display: block; }
.fab-bubble .ring { position: absolute; inset: -2px; border-radius: 50%; box-shadow: 0 0 0 0 rgba(255,106,61,0.45); animation: fabPulse 2.6s ease-out infinite; pointer-events: none; }
@keyframes fabPulse { 0% { box-shadow: 0 0 0 0 rgba(255,106,61,0.45); } 70% { box-shadow: 0 0 0 14px rgba(255,106,61,0); } 100% { box-shadow: 0 0 0 0 rgba(255,106,61,0); } }

/* ============ HOW IT WORKS ============ */
.hiw { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
@media (max-width: 900px) { .hiw { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .hiw { grid-template-columns: 1fr; } }
.hiw-step { background: var(--bg-2); border: 1px solid var(--line); border-radius: 16px; padding: 22px 20px 20px; display: flex; flex-direction: column; gap: 13px; }
.hiw-step.recur { border-color: var(--accent); box-shadow: 0 14px 34px -18px rgba(255,106,61,0.4); }
.hiw-step .hh { display: flex; align-items: center; justify-content: space-between; gap: 10px; }
.hiw-step .num { font-family: "JetBrains Mono", monospace; font-weight: 500; font-size: 12.5px; letter-spacing: 0.1em; color: var(--ink-3); }
.hiw-step .num b { color: var(--accent); font-weight: 700; }
.hiw-step .ph { font-family: "JetBrains Mono", monospace; font-size: 8.5px; letter-spacing: 0.12em; text-transform: uppercase; font-weight: 700; color: var(--ink-3); border: 1px solid var(--line-2); border-radius: 999px; padding: 4px 9px; }
.hiw-step.recur .ph { color: #fff; background: var(--accent); border-color: var(--accent); }
.hiw-step h3 { font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: 19px; letter-spacing: -0.02em; color: var(--ink-0); margin: 0; line-height: 1.08; }
.hiw-step > p { font-size: 13.5px; line-height: 1.5; color: var(--ink-2); margin: 0; }
.hiw-step > p b { color: var(--ink-0); font-weight: 600; }
.hiw-viz { border-top: 1px dashed var(--line-2); padding-top: 14px; margin-top: auto; min-height: 70px; display: flex; align-items: center; }
.viz-tags { display: flex; flex-wrap: wrap; gap: 6px; }
.viz-tags span { font-family: "JetBrains Mono", monospace; font-size: 10px; letter-spacing: 0.02em; color: var(--ink-1); background: var(--bg-3); border: 1px solid var(--line-2); border-radius: 6px; padding: 4px 8px; }
.viz-stack { display: flex; flex-direction: column; gap: 6px; width: 100%; }
.viz-stack i { height: 10px; border-radius: 3px; background: var(--accent); display: block; }
.viz-stack i:nth-child(1) { width: 52%; opacity: 0.4; }
.viz-stack i:nth-child(2) { width: 76%; opacity: 0.68; }
.viz-stack i:nth-child(3) { width: 100%; opacity: 1; }
.viz-track { display: flex; flex-direction: column; gap: 10px; width: 100%; }
.callrail { display: inline-flex; align-items: center; gap: 7px; align-self: flex-start; padding: 5px 11px 5px 8px; border-radius: 7px; background: #0b2b3f; color: #fff; font-family: "Inter Tight", sans-serif; font-weight: 700; font-size: 13px; letter-spacing: -0.01em; }
.callrail .cr-glyph { width: 14px; height: 14px; color: #1ec6b6; display: grid; place-items: center; }
.callrail .cr-glyph svg { width: 100%; height: 100%; }
.rank-rows { display: flex; flex-direction: column; gap: 5px; }
.rank-rows .rr { display: flex; align-items: center; gap: 8px; font-family: "JetBrains Mono", monospace; font-size: 10px; }
.rank-rows .rr .kw { flex: 1; color: var(--ink-1); }
.rank-rows .rr .pos { color: var(--ink-0); font-weight: 700; }
.rank-rows .rr .up { color: #2c8a4f; font-weight: 700; }
.viz-loop { display: flex; flex-wrap: wrap; gap: 6px; align-items: center; }
.viz-loop span { font-family: "JetBrains Mono", monospace; font-size: 10px; color: var(--ink-1); background: var(--bg-3); border: 1px solid var(--line-2); border-radius: 999px; padding: 4px 9px; }
.viz-loop .recyc { color: #fff; background: var(--accent); border-color: var(--accent); font-weight: 700; font-size: 12px; padding: 3px 8px; }

/* ============ PRICING V2 (population tiers) ============ */
.price-head { display: grid; grid-template-columns: 1fr 0.92fr; gap: 44px; align-items: end; margin-bottom: 38px; }
@media (max-width: 820px) { .price-head { grid-template-columns: 1fr; gap: 18px; align-items: start; } }
.price-head h2 { font-family: "Inter Tight", sans-serif; font-weight: 800; font-size: clamp(40px, 5vw, 62px); line-height: 0.9; letter-spacing: -0.042em; margin: 0; color: var(--ink-0); }
.price-head h2 .no { display: block; color: var(--accent); }
.price-head .ph-sub { font-size: 15.5px; line-height: 1.6; color: var(--ink-2); margin: 0; max-width: 46ch; }
.price-head .ph-sub b { color: var(--ink-0); font-weight: 600; }
.price-head .ph-sub em { font-style: italic; font-family: "Source Serif 4", Georgia, serif; color: var(--ink-1); }
.pricing2 { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; }
@media (max-width: 1060px) { .pricing2 { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 640px) { .pricing2 { grid-template-columns: 1fr; } }
.ptier { background: var(--bg-2); border: 1px solid var(--line); border-radius: 16px; padding: 26px 24px 22px; position: relative; display: flex; flex-direction: column; min-height: 168px; }
.ptier.feat { background: var(--accent); border-color: var(--accent); box-shadow: 0 20px 44px -18px rgba(255,106,61,0.55); }
.ptier .ptn { font-family: "JetBrains Mono", monospace; font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; font-weight: 600; color: var(--ink-3); }
.ptier.feat .ptn { color: rgba(255,255,255,0.88); }
.ptier .ptm { font-size: 15px; color: var(--ink-2); margin: 4px 0 0; }
.ptier.feat .ptm { color: rgba(255,255,255,0.94); }
.ptier .ptp { font-family: "Inter Tight", sans-serif; font-weight: 800; font-size: clamp(30px, 3.1vw, 38px); letter-spacing: -0.04em; line-height: 1; color: var(--ink-0); margin-top: 22px; }
.ptier.feat .ptp { color: #fff; }
.ptier .ptp .per { font-size: 15px; font-weight: 500; letter-spacing: 0; color: var(--ink-3); }
.ptier.feat .ptp .per { color: rgba(255,255,255,0.82); }
.ptier .pt-note { margin: 10px 0 0; font-size: 13.5px; line-height: 1.45; color: var(--ink-2); }
.ptier .pts { margin-top: 16px; padding-top: 14px; border-top: 1px dashed var(--line-2); font-family: "JetBrains Mono", monospace; font-size: 12.5px; letter-spacing: 0.04em; color: var(--ink-2); display: inline-flex; align-items: center; gap: 7px; align-self: flex-start; transition: gap 150ms ease, color 150ms ease; }
.ptier .pts:hover { color: var(--accent); gap: 10px; }
.ptier.feat .pts { border-top-color: rgba(255,255,255,0.32); color: #fff; }
.ptier.feat .pts:hover { color: #fff; opacity: 0.86; }
.ptier .pop2 { position: absolute; top: -11px; left: 50%; transform: translateX(-50%); font-family: "JetBrains Mono", monospace; font-size: 9.5px; letter-spacing: 0.12em; text-transform: uppercase; font-weight: 700; color: #fff; background: var(--ink-0); padding: 5px 13px; border-radius: 999px; white-space: nowrap; }
.price-foot-note { font-size: clamp(16px, 1.7vw, 19px); line-height: 1.55; color: var(--ink-2); margin: 18px 2px 0; max-width: 980px; }
.price-foot-note b { color: var(--ink-1); font-style: italic; font-family: "Source Serif 4", Georgia, serif; font-weight: 600; }
.price-foot-note .star { color: var(--accent); font-weight: 700; font-family: "JetBrains Mono", monospace; font-size: 1.2em; }
.includes { border: 1px solid var(--line); border-radius: 18px; background: var(--bg-2); padding: 30px 32px; margin-top: 22px; }
@media (max-width: 560px) { .includes { padding: 24px 22px; } }
.includes-top { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding-bottom: 18px; border-bottom: 1px dashed var(--line-2); margin-bottom: 22px; flex-wrap: wrap; }
.includes-top .it-lab { font-family: "JetBrains Mono", monospace; font-size: 12.5px; letter-spacing: 0.13em; text-transform: uppercase; font-weight: 700; color: var(--ink-0); }
.includes-top .it-sub { font-family: "Source Serif 4", Georgia, serif; font-style: italic; font-size: 15px; color: var(--ink-2); }
.includes-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px 40px; }
@media (max-width: 720px) { .includes-grid { grid-template-columns: 1fr; gap: 15px; } }
.inc-item { display: grid; grid-template-columns: 24px 1fr; gap: 13px; align-items: start; }
.inc-item .ick { width: 22px; height: 22px; border-radius: 50%; background: var(--accent); display: grid; place-items: center; color: #fff; flex-shrink: 0; margin-top: 1px; }
.inc-item .ick svg { width: 12px; height: 12px; }
.inc-item p { margin: 0; font-size: 14.5px; line-height: 1.45; color: var(--ink-2); }
.inc-item p b { color: var(--ink-0); font-weight: 600; }
.includes-foot { display: flex; align-items: center; justify-content: space-between; gap: 18px; margin-top: 24px; padding-top: 22px; border-top: 1px solid var(--line); flex-wrap: wrap; }
.includes-foot .if-meta { font-family: "JetBrains Mono", monospace; font-size: 11.5px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); }
.includes-foot .if-right { display: flex; align-items: center; gap: 20px; flex-wrap: wrap; }
.includes-foot .if-call { font-family: "JetBrains Mono", monospace; font-size: 12px; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-3); }
.includes-foot .if-call b { font-family: "Inter Tight", sans-serif; font-size: 16px; letter-spacing: -0.01em; color: var(--ink-0); text-transform: none; }

.serious-note {
  margin: 18px 0 0;
  border-left: 3px solid var(--accent);
  padding-left: 14px;
  font-size: 15.5px;
  line-height: 1.55;
  color: var(--ink-1);
}

.form-card .form-sub {
  margin: -2px 0 16px;
  color: var(--ink-2);
  font-size: 14.5px;
  line-height: 1.5;
}

.lp-package-selector {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
  margin: 0 0 18px;
}
@media (max-width: 520px) { .lp-package-selector { grid-template-columns: 1fr; } }
.lp-package-option {
  appearance: none;
  border: 1px solid var(--line);
  border-radius: 13px;
  background: var(--bg-2);
  color: var(--ink-0);
  cursor: pointer;
  padding: 13px 14px;
  text-align: left;
  transition: border-color 160ms ease, box-shadow 160ms ease, transform 160ms ease;
}
.lp-package-option span,
.lp-package-option b {
  display: block;
}
.lp-package-option span {
  font-family: "JetBrains Mono", monospace;
  font-size: 10.5px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-3);
}
.lp-package-option b {
  margin-top: 5px;
  font-family: "Inter Tight", sans-serif;
  font-size: 18px;
  letter-spacing: -0.02em;
}
.lp-package-option:hover,
.lp-package-option.is-selected {
  border-color: var(--accent);
  box-shadow: 0 10px 22px rgba(255,106,61,0.14);
  transform: translateY(-1px);
}
.lp-package-option.is-selected {
  background: rgba(255,106,61,0.08);
}



/* WordPress / Contact Form 7 integration */
.lp-form-notice {
  border: 1px dashed var(--accent, #ff6a3d);
  border-radius: 14px;
  color: var(--ink-1, #1a1a1e);
  font: 600 14px/1.45 "Inter Tight", system-ui, sans-serif;
  padding: 16px;
}
.form-card .wpcf7, .build-window .wpcf7 { margin: 0; }
.form-card .wpcf7 form, .build-window .wpcf7 form { margin: 0; }
.wpcf7 form .wpcf7-response-output {
  border-radius: 12px;
  font-size: 14px;
  margin: 16px 0 0;
  padding: 12px 14px;
}
.wpcf7-not-valid-tip { font-size: 12px; margin-top: 6px; }
.wpcf7-spinner { margin: 10px 0 0 10px; }

/* Contact Form 7 compatibility for landing-page form markup */
.form-card .wpcf7 p,
.lead-form p {
  margin: 0;
}
.lead-form p {
  display: contents;
}
.lead-form .wpcf7-form-control-wrap {
  display: block;
  margin-top: 6px;
}
.lead-form input[type="submit"].submit,
.lead-form .wpcf7-submit.submit {
  flex: 1;
  min-width: 200px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 14px 22px;
  background: var(--accent);
  color: #fff;
  border: 0;
  border-radius: 999px;
  font-family: "Inter Tight", sans-serif;
  font-size: 16px;
  font-weight: 700;
  cursor: pointer;
  box-shadow: 0 8px 20px rgba(255,106,61,0.3);
  transition: all 180ms ease;
}
.lead-form input[type="submit"].submit:hover,
.lead-form .wpcf7-submit.submit:hover {
  background: var(--accent-dk);
  transform: translateY(-2px);
  box-shadow: 0 12px 28px rgba(255,106,61,0.4);
}
.lead-form input[type="hidden"] {
  display: none;
}
.lead-form .lp-package-field-hidden {
  display: none !important;
}