/* Source: design-source/html/SEO Services - Direction A v2.html */
/* ─── SEO Services in Houston — Direction A · hub ─────────────────── */
.inbound-design-page--page-seo-services {
  --bg:#f7f6f2; --bg-2:#ffffff; --bg-3:#efede7; --bg-paper:#fbfaf6; --bg-dark:#0b0b0c;
  --line:#e3e1d9; --line-2:#d8d6cf;
  --ink-0:#0b0b0c; --ink-1:#1a1a1e; --ink-2:#3d3d44; --ink-3:#8a8a92;
  --accent:#ff6a3d; --moss:#6b7d5a;
  --pass:#2c8a4f; --pass-bg:rgba(44,138,79,0.12);
}
*{box-sizing:border-box;}
.inbound-design-page--page-seo-services{margin:0;padding:0;background:var(--bg);color:var(--ink-1);}
.inbound-design-page--page-seo-services{font-family:"Inter Tight",system-ui,-apple-system,sans-serif;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;line-height:1.55;}
.inbound-design-page--page-seo-services ::selection{background:var(--accent);color:#fff;}
a{color:inherit;text-decoration:none;}
.inbound-design-page--page-seo-services p a:not([class]),
.inbound-design-page--page-seo-services li a:not([class]){
  color:var(--accent);
  font-weight:600;
  text-decoration:underline;
  text-decoration-thickness:1.5px;
  text-underline-offset:0.18em;
}
.inbound-design-page--page-seo-services p a:not([class]):hover,
.inbound-design-page--page-seo-services li a:not([class]):hover{
  color:var(--ink-0);
}
code,.mono{font-family:"JetBrains Mono",monospace;}
.container{max-width:1280px;margin:0 auto;padding-inline:clamp(20px,4vw,56px);}

.eyebrow{font-family:"JetBrains Mono",monospace;font-size:12.5px;letter-spacing:0.18em;text-transform:uppercase;color:var(--accent);display:inline-flex;align-items:center;gap:10px;margin:0 0 22px;}
.eyebrow .dot{width:6px;height:6px;border-radius:50%;background:var(--accent);}

.lg{font-family:"Inter Tight",sans-serif;font-weight:600;letter-spacing:-0.055em;line-height:1;display:inline-flex;align-items:baseline;color:var(--ink-0);}
.lg .acc{color:var(--accent);}

/* NAV */
.nav-wrap{position:sticky;top:0;z-index:50;background:rgba(247,246,242,0.88);backdrop-filter:blur(14px);border-bottom:1px solid var(--line);}
.nav{display:flex;align-items:center;gap:32px;padding:18px 0;}
.nav .logo-link{font-size:34px;}
.nav .crumb{font-family:"JetBrains Mono",monospace;font-size:12px;letter-spacing:0.16em;text-transform:uppercase;color:var(--ink-3);display:inline-flex;align-items:center;gap:8px;padding-left:14px;border-left:1px solid var(--line-2);}
.nav .crumb b{color:var(--ink-0);font-weight:600;}
.nav .links{display:flex;gap:28px;margin-left:auto;align-items:center;}
.nav .links a{font-size:17px;font-weight:500;color:var(--ink-1);transition:color 150ms ease;white-space:nowrap;}
.nav .links a:hover{color:var(--ink-0);}
.nav .links a.active{color:var(--accent);font-weight:700;}
.nav .phone{font-family:"JetBrains Mono",monospace;font-size:15px;color:var(--ink-0);padding:10px 18px;border:1.5px solid var(--ink-0);border-radius:999px;font-weight:600;transition:all 150ms ease;white-space:nowrap;}
.nav .phone:hover{background:var(--ink-0);color:#fff;}
@media (max-width:1024px){.nav .links,.nav .crumb{display:none;}}

/* SUB-NAV */
.subnav{background:var(--bg-3);border-bottom:1px solid var(--line);position:sticky;top:71px;z-index:49;}
.subnav .container{display:flex;align-items:center;gap:18px;padding-top:11px;padding-bottom:11px;flex-wrap:wrap;}
.subnav .lbl,.subnav .end-lbl{font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:0.16em;text-transform:uppercase;color:var(--ink-3);font-weight:600;}
.subnav .end-lbl{margin-left:auto;color:var(--accent);}
.subnav a{font-family:"JetBrains Mono",monospace;font-size:12px;letter-spacing:0.1em;text-transform:uppercase;color:var(--ink-2);font-weight:600;padding:4px 0;border-bottom:1.5px solid transparent;transition:all 150ms ease;}
.subnav a:hover{color:var(--ink-0);border-bottom-color:var(--ink-0);}
.subnav a.active{color:var(--accent);border-bottom-color:var(--accent);}
@media (max-width:720px){.subnav .end-lbl{display:none;}}

/* HERO — editorial masthead + campaign card */
.hero{position:relative;overflow:hidden;border-bottom:1px solid var(--line);padding:56px 0 64px;
  background:var(--bg);}
.hero::before{content:"";position:absolute;inset:0;pointer-events:none;z-index:0;opacity:0.8;
  background-image:
    linear-gradient(to right,rgba(11,11,12,0.05) 0 1px,transparent 1px),
    linear-gradient(to bottom,rgba(11,11,12,0.05) 0 1px,transparent 1px),
    linear-gradient(to right,rgba(11,11,12,0.08) 0 1px,transparent 1px),
    linear-gradient(to bottom,rgba(11,11,12,0.08) 0 1px,transparent 1px);
  background-size:24px 24px,24px 24px,120px 120px,120px 120px;opacity:1;}
.hero-inner{position:relative;z-index:1;display:grid;grid-template-columns:1.05fr 0.95fr;gap:60px;align-items:start;}
@media (max-width:980px){.hero-inner{grid-template-columns:1fr;gap:44px;}.hero{padding:40px 0 52px;}}

.hero-left .head{display:flex;align-items:center;gap:12px;margin-bottom:24px;}
.hero-left .head .glyph{width:34px;height:34px;border:1.5px solid var(--ink-0);border-radius:7px;display:inline-flex;align-items:center;justify-content:center;background:var(--bg-2);font-family:"JetBrains Mono",monospace;font-size:13px;font-weight:700;color:var(--accent);}
.hero-left .head .crumb{font-family:"JetBrains Mono",monospace;font-size:12px;letter-spacing:0.18em;text-transform:uppercase;color:var(--ink-3);font-weight:600;}
.hero-left .head .crumb b{color:var(--ink-0);}
h1.hero-title{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:clamp(42px,5.4vw,76px);line-height:0.95;letter-spacing:-0.04em;color:var(--ink-0);margin:0 0 24px;text-wrap:balance;max-width:15ch;}
h1.hero-title em{font-style:normal;font-weight:700;position:relative;display:inline-block;z-index:1;}
h1.hero-title em::after{content:"";position:absolute;left:-2px;right:-2px;bottom:0.06em;height:0.32em;background:rgba(255,106,61,0.22);z-index:-1;}
h1.hero-title b{color:var(--accent);font-weight:700;}
.hero-left p.lead{font-size:18.5px;line-height:1.66;color:var(--ink-1);margin:0 0 18px;max-width:52ch;}
.hero-left p.lead strong{color:var(--ink-0);font-weight:600;}
.hero-left .serif{font-family:"Source Serif 4",Georgia,serif;font-style:italic;color:var(--ink-2);}

/* industries line in hero */
.hero-inds{display:flex;flex-wrap:wrap;gap:7px;margin:22px 0 24px;max-width:560px;}
.hero-inds .il{font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:0.04em;color:var(--ink-2);background:var(--bg-2);border:1px solid var(--line-2);border-radius:999px;padding:6px 13px;}
.hero-inds .il-lab{font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:0.16em;text-transform:uppercase;color:var(--ink-3);font-weight:700;align-self:center;margin-right:4px;}

.cta-row{display:flex;gap:12px;flex-wrap:wrap;align-items:center;margin-top:6px;}
.btn{display:inline-flex;align-items:center;gap:10px;padding:15px 26px;border-radius:999px;font-size:18px;font-weight:700;transition:all 180ms ease;cursor:pointer;}
.btn.pri{background:var(--accent);color:#fff;box-shadow:0 8px 24px rgba(255,106,61,0.32);}
.btn.pri:hover{background:#f25a2c;transform:translateY(-2px);}
.btn.sec{background:var(--bg-2);color:var(--ink-0);border:1.5px solid var(--ink-0);}
.btn.sec:hover{background:var(--ink-0);color:#fff;}
.btn .arr{width:14px;height:14px;}

/* HERO RIGHT — campaign-start card */
.camp-card{background:var(--bg-2);border:1px solid var(--line);border-radius:18px;box-shadow:0 30px 60px -22px rgba(60,40,20,0.2),0 8px 20px rgba(60,40,20,0.05);overflow:hidden;}
.camp-card .ch{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:16px 22px;border-bottom:1px solid var(--line);background:var(--bg-paper);}
.camp-card .ch .lab{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:16px;letter-spacing:-0.02em;color:var(--ink-0);display:inline-flex;align-items:center;gap:9px;}
.camp-card .ch .lab .live{width:7px;height:7px;border-radius:50%;background:var(--accent);box-shadow:0 0 0 3px rgba(255,106,61,0.2);}
.camp-card .ch .vol{font-family:"Source Serif 4",Georgia,serif;font-style:italic;font-size:13px;color:var(--ink-2);}
.camp-list{display:flex;flex-direction:column;}
.camp-row{display:grid;grid-template-columns:auto 1fr;gap:16px;padding:18px 22px;border-bottom:1px dashed var(--line-2);}
.camp-row .cn{font-family:"JetBrains Mono",monospace;font-size:11px;font-weight:700;color:var(--accent);letter-spacing:0.06em;padding-top:3px;}
.camp-row .ct{font-family:"Inter Tight",sans-serif;font-weight:600;font-size:16.5px;letter-spacing:-0.02em;color:var(--ink-0);margin:0 0 5px;}
.camp-row .cd{font-size:13.5px;color:var(--ink-2);line-height:1.55;margin:0;}
.camp-foot{padding:15px 22px;display:flex;align-items:center;gap:11px;background:var(--bg-paper);border-top:1px solid var(--line);}
.camp-foot .av{width:34px;height:34px;border-radius:50%;overflow:hidden;background:var(--bg-2);border:1px solid var(--line-2);flex-shrink:0;}
.camp-foot .av img{width:100%;height:100%;object-fit:cover;display:block;}
.camp-foot .cf-txt{font-size:13px;color:var(--ink-2);line-height:1.4;}
.camp-foot .cf-txt b{color:var(--ink-0);font-weight:600;}

/* TRUST STRIP — tools only */
.strip{padding:20px 0 22px;border-bottom:1px solid var(--line);background:var(--bg);}
.strip .row{display:flex;align-items:center;gap:18px;flex-wrap:wrap;}
.strip .strip-lab{font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:0.18em;text-transform:uppercase;color:var(--ink-3);font-weight:600;display:inline-flex;align-items:center;gap:10px;padding-right:8px;}
.strip .strip-lab::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent);flex-shrink:0;}
.strip .strip-lab b{color:var(--ink-0);font-weight:700;}
.strip .tools{display:flex;gap:10px;align-items:center;flex-wrap:wrap;margin-left:auto;}
@media (max-width:880px){.strip .tools{margin-left:0;}}
.strip .tool{display:inline-flex;align-items:center;gap:9px;padding:8px 16px 8px 12px;background:var(--bg-2);border:1px solid var(--line-2);border-radius:999px;font-family:"Inter Tight",sans-serif;font-size:14.5px;font-weight:600;color:var(--ink-0);letter-spacing:-0.01em;box-shadow:0 1px 0 rgba(11,11,12,0.03);}
.strip .tool .dot{width:9px;height:9px;border-radius:50%;flex-shrink:0;}
.strip .tool.semrush .dot{background:#ff642d;box-shadow:0 0 0 2px rgba(255,100,45,0.18);}
.strip .tool.ahrefs .dot{background:#1b6dff;box-shadow:0 0 0 2px rgba(27,109,255,0.18);}
.strip .tool.gsc .dot{background:#34a853;box-shadow:0 0 0 2px rgba(52,168,83,0.18);}
.strip .tool.callrail .dot{background:#00c2b3;box-shadow:0 0 0 2px rgba(0,194,179,0.18);}
.strip .tool.ga .dot{background:#f9ab00;box-shadow:0 0 0 2px rgba(249,171,0,0.18);}
.strip .partner-badge{display:inline-flex;align-items:center;gap:8px;padding:6px 14px 6px 8px;background:var(--ink-0);color:#fff;border-radius:999px;font-family:"JetBrains Mono",monospace;font-size:11.5px;letter-spacing:0.08em;text-transform:uppercase;font-weight:600;white-space:nowrap;}
.strip .partner-badge .pb-mark{width:20px;height:20px;border-radius:50%;background:var(--accent);color:#fff;display:inline-grid;place-items:center;flex-shrink:0;}
.strip .partner-badge .pb-mark svg{width:11px;height:11px;}

/* SECTIONS */
section{padding:104px 0;border-bottom:1px solid var(--line);position:relative;}
.section-head{display:grid;grid-template-columns:auto 1fr;gap:32px;align-items:end;margin-bottom:54px;}
@media (max-width:720px){.section-head{grid-template-columns:1fr;gap:12px;margin-bottom:34px;}}
.section-head h2{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:clamp(34px,4.4vw,54px);line-height:1;letter-spacing:-0.035em;color:var(--ink-0);margin:0;max-width:18ch;text-wrap:balance;}
.section-head h2 em{font-style:normal;font-weight:700;color:var(--accent);}
.section-head .meta{justify-self:end;max-width:46ch;font-size:17px;color:var(--ink-1);line-height:1.65;}
.section-head .meta strong{color:var(--ink-0);font-weight:600;}

/* EXPERT — founder, below banner */
.expert-wrap{background:var(--bg-2);}
.expert{display:grid;grid-template-columns:300px 1fr;gap:56px;align-items:start;}
@media (max-width:880px){.expert{grid-template-columns:1fr;gap:36px;}}
.expert .photo{position:relative;}
.expert .photo .frame{position:relative;width:100%;aspect-ratio:1/1.05;border-radius:18px;overflow:visible;border:1px solid var(--line);background:var(--bg-3);box-shadow:0 30px 60px -28px rgba(60,40,20,0.34);}
.expert .photo .frame img{width:100%;height:100%;object-fit:cover;display:block;border-radius:18px;}
.expert .photo .badge{position:absolute;left:18px;bottom:-16px;display:inline-flex;align-items:center;gap:8px;padding:8px 15px;background:var(--ink-0);color:#fff;border-radius:999px;font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:0.1em;text-transform:uppercase;font-weight:600;box-shadow:0 10px 24px -10px rgba(0,0,0,0.4);}
.expert .photo .badge .pip{width:8px;height:8px;border-radius:50%;background:var(--accent);}
.expert .ex-name{font-family:"Source Serif 4",Georgia,serif;font-weight:500;font-style:italic;font-size:18px;color:var(--ink-2);margin:34px 0 0;text-align:center;}
.expert .ex-name b{font-style:normal;font-weight:600;color:var(--ink-0);}
.expert .ex-copy .eyebrow{margin-bottom:18px;}
.expert .ex-copy h2{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:clamp(30px,3.6vw,46px);line-height:1.02;letter-spacing:-0.032em;color:var(--ink-0);margin:0 0 20px;max-width:18ch;text-wrap:balance;}
.expert .ex-copy h2 em{font-style:normal;color:var(--accent);}
.expert .ex-copy p{font-size:17px;line-height:1.7;color:var(--ink-1);margin:0 0 16px;max-width:60ch;}
.expert .ex-copy p strong{color:var(--ink-0);font-weight:600;}
.ex-points{list-style:none;padding:22px 0 0;margin:24px 0 0;border-top:1px dashed var(--line-2);display:grid;grid-template-columns:1fr 1fr;gap:14px 28px;}
@media (max-width:600px){.ex-points{grid-template-columns:1fr;}}
.ex-points li{display:grid;grid-template-columns:22px 1fr;gap:11px;align-items:start;font-size:15px;color:var(--ink-1);line-height:1.45;}
.ex-points li .ck{width:20px;height:20px;border-radius:6px;background:rgba(255,106,61,0.12);color:var(--accent);display:grid;place-items:center;margin-top:1px;}
.ex-points li .ck svg{width:12px;height:12px;}
.ex-points li b{color:var(--ink-0);font-weight:600;}

/* FIT TOGETHER */
.fit-wrap{background:var(--bg-3);}
.fit-intro{font-size:18.5px;line-height:1.7;color:var(--ink-1);max-width:72ch;margin:-28px 0 44px;}
.fit-intro strong{color:var(--ink-0);font-weight:600;}

/* E-E-A-T theory panel (dark inset) */
.theory{background:radial-gradient(circle at 0% 0%,rgba(255,106,61,0.16),transparent 52%),radial-gradient(circle at 100% 100%,rgba(107,125,90,0.14),transparent 55%),linear-gradient(180deg,#15120f 0%,#0b0b0c 100%);color:#e9e6dd;border-radius:20px;padding:36px 34px 32px;position:relative;overflow:hidden;margin-bottom:34px;box-shadow:0 30px 60px -30px rgba(0,0,0,0.55);}
.theory::before{content:"";position:absolute;inset:0;background-image:repeating-linear-gradient(45deg,rgba(255,255,255,0.022) 0 1px,transparent 1px 7px);pointer-events:none;}
.theory .th-head{position:relative;z-index:1;display:grid;grid-template-columns:auto 1fr;gap:32px;align-items:end;padding-bottom:26px;margin-bottom:26px;border-bottom:1px solid rgba(255,255,255,0.12);}
@media (max-width:720px){.theory .th-head{grid-template-columns:1fr;gap:12px;}}
.theory .th-head .kick{font-family:"JetBrains Mono",monospace;font-size:11.5px;letter-spacing:0.2em;text-transform:uppercase;color:var(--accent);font-weight:700;display:block;margin-bottom:14px;}
.theory .th-head h3{font-family:"Source Serif 4",Georgia,serif;font-weight:500;font-size:clamp(28px,3.4vw,42px);line-height:1.0;letter-spacing:-0.02em;color:#fff;margin:0;max-width:16ch;}
.theory .th-head h3 em{font-style:italic;color:var(--accent);}
.theory .th-head .th-note{font-size:15.5px;line-height:1.6;color:#c9c6bd;max-width:46ch;justify-self:end;}
.theory .th-note b{color:#fff;font-weight:600;}
.theory .pillars{position:relative;z-index:1;display:grid;grid-template-columns:repeat(5,1fr);gap:0;}
@media (max-width:880px){.theory .pillars{grid-template-columns:1fr 1fr;gap:22px 0;}}
@media (max-width:520px){.theory .pillars{grid-template-columns:1fr;}}
.theory .p{padding:0 22px;position:relative;}
.theory .p:not(:first-child)::before{content:"";position:absolute;left:0;top:2px;bottom:2px;width:1px;background:rgba(255,255,255,0.1);}
@media (max-width:880px){.theory .p:nth-child(odd){padding-left:0;}.theory .p::before{display:none;}}
.theory .p .pl{font-family:"JetBrains Mono",monospace;font-size:10px;letter-spacing:0.16em;text-transform:uppercase;color:rgba(255,255,255,0.45);font-weight:700;}
.theory .p .pt{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:18px;letter-spacing:-0.02em;color:#fff;margin:7px 0 8px;}
.theory .p .pt .x{color:var(--accent);}
.theory .p .pd{font-size:12.5px;line-height:1.5;color:#bdbab1;margin:0;}
.theory .p.intent{background:rgba(255,106,61,0.08);border-radius:10px;}

/* FEATURED PAIR — Organic / Local */
.feat-pair{display:grid;grid-template-columns:1fr 1fr;gap:24px;}
@media (max-width:880px){.feat-pair{grid-template-columns:1fr;}}
.feat{background:var(--bg-2);border:1px solid var(--line);border-radius:18px;padding:34px 32px 30px;display:flex;flex-direction:column;transition:transform 180ms ease,box-shadow 180ms ease,border-color 180ms ease;}
.feat:hover{transform:translateY(-3px);box-shadow:0 22px 46px -24px rgba(60,40,20,0.28);border-color:var(--ink-0);}
.feat.primary{background:linear-gradient(180deg,#fffdf9 0%,var(--bg-2) 100%);border-color:rgba(255,106,61,0.4);border-top:3px solid var(--accent);position:relative;overflow:hidden;}
.feat.primary::before{content:"";position:absolute;top:0;right:0;width:200px;height:200px;background:radial-gradient(circle at 100% 0%,rgba(255,106,61,0.1),transparent 62%);pointer-events:none;}
.feat.primary:hover{border-color:var(--accent);box-shadow:0 22px 50px -22px rgba(255,106,61,0.3);}
.feat .fh{display:flex;align-items:center;justify-content:space-between;gap:12px;padding-bottom:16px;margin-bottom:18px;border-bottom:1px dashed var(--line-2);position:relative;z-index:1;}
.feat h3 .map-pin{display:inline-grid;place-items:center;width:30px;height:30px;border-radius:8px;background:rgba(255,106,61,0.12);color:var(--accent);vertical-align:-0.18em;margin-right:10px;}
.feat h3 .map-pin svg{width:17px;height:17px;}
.feat .fh .ix{font-family:"JetBrains Mono",monospace;font-size:12px;letter-spacing:0.18em;font-weight:700;color:var(--ink-3);}
.feat.dark .fh .ix{color:rgba(255,255,255,0.5);}
.feat .fh .tag{font-family:"JetBrains Mono",monospace;font-size:9.5px;letter-spacing:0.12em;text-transform:uppercase;font-weight:700;padding:4px 9px;border-radius:5px;background:rgba(255,106,61,0.12);color:var(--accent);border:1px solid rgba(255,106,61,0.3);}
.feat.dark .fh .tag{background:rgba(255,106,61,0.22);color:#ffb59c;border-color:rgba(255,106,61,0.4);}
.feat h3{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:28px;letter-spacing:-0.028em;line-height:1.05;color:var(--ink-0);margin:0 0 12px;position:relative;z-index:1;}
.feat.dark h3{color:#fff;}
.feat h3 .acc{color:var(--accent);}
.feat > p{font-size:15.5px;line-height:1.65;color:var(--ink-2);margin:0 0 22px;position:relative;z-index:1;}
.feat.dark > p{color:#c9c6bd;}
.feat .inc-lab{font-family:"JetBrains Mono",monospace;font-size:10.5px;letter-spacing:0.18em;text-transform:uppercase;color:var(--ink-3);font-weight:700;margin:0 0 14px;position:relative;z-index:1;}
.feat.dark .inc-lab{color:rgba(255,255,255,0.5);}
.feat ul{list-style:none;padding:0;margin:0 0 24px;display:grid;grid-template-columns:1fr 1fr;gap:10px 18px;position:relative;z-index:1;}
@media (max-width:520px){.feat ul{grid-template-columns:1fr;}}
.feat li{display:grid;grid-template-columns:16px 1fr;gap:9px;align-items:start;font-size:14px;color:var(--ink-1);line-height:1.4;}
.feat.dark li{color:#d8d4ca;}
.feat li svg{width:15px;height:15px;color:var(--accent);margin-top:2px;}
.feat .go{margin-top:auto;padding-top:18px;border-top:1px solid var(--line);font-size:15px;font-weight:700;color:var(--ink-0);display:inline-flex;align-items:center;gap:8px;position:relative;z-index:1;}
.feat.dark .go{color:#fff;border-top-color:rgba(255,255,255,0.14);}
.feat:hover .go{color:var(--accent);}
.feat .go .arr{width:14px;height:14px;}

/* SERVICES GRID */
.services-wrap{background:var(--bg);}
.service-primer{display:grid;grid-template-columns:1fr 1fr;gap:76px;border-top:1px dashed var(--line-2);padding-top:46px;margin:-26px 0 52px;}
@media (max-width:780px){.service-primer{grid-template-columns:1fr;gap:30px;margin:-10px 0 38px;padding-top:34px;}}
.service-primer .eyebrow{margin-bottom:20px;font-size:11px;}
.service-primer h3{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:clamp(24px,2.4vw,32px);line-height:1.1;letter-spacing:-0.028em;color:var(--ink-0);margin:0 0 18px;}
.service-primer p:not(.eyebrow){font-size:18px;line-height:1.7;color:var(--ink-1);margin:0;}
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:18px;overflow:hidden;}
@media (max-width:980px){.svc-grid{grid-template-columns:1fr 1fr;}}
@media (max-width:600px){.svc-grid{grid-template-columns:1fr;}}
.svc{background:var(--bg-2);padding:30px 28px 26px;display:flex;flex-direction:column;gap:13px;min-height:268px;transition:background 200ms ease;position:relative;}
.svc:hover{background:#fffdf7;}
.svc-h{display:flex;align-items:center;justify-content:space-between;gap:10px;padding-bottom:12px;border-bottom:1px dashed var(--line-2);}
.svc-h .ix{font-family:"JetBrains Mono",monospace;font-size:12px;letter-spacing:0.18em;font-weight:700;color:var(--ink-3);}
.svc-h .tag{font-family:"JetBrains Mono",monospace;font-size:9px;letter-spacing:0.12em;text-transform:uppercase;font-weight:700;padding:3px 8px;border-radius:4px;}
.svc-h .tag.core{background:rgba(255,106,61,0.12);color:var(--accent);border:1px solid rgba(255,106,61,0.3);}
.svc-h .tag.path{background:var(--pass-bg);color:var(--pass);border:1px solid rgba(44,138,79,0.3);}
.svc-h .tag.found{background:var(--bg-3);color:var(--ink-2);border:1px solid var(--line-2);}
.svc h3{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:23px;letter-spacing:-0.025em;line-height:1.1;color:var(--ink-0);margin:0;}
.svc h3 .acc{color:var(--accent);}
.svc p{font-size:14.5px;color:var(--ink-2);line-height:1.55;margin:0;}
.svc .inside{list-style:none;padding:0;margin:2px 0 0;display:flex;flex-wrap:wrap;gap:6px 14px;}
.svc .inside li{font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:0.02em;color:var(--ink-3);position:relative;padding-left:12px;}
.svc .inside li::before{content:"›";position:absolute;left:0;color:var(--accent);font-weight:700;}
.svc .go{margin-top:auto;padding-top:14px;border-top:1px solid var(--line);font-size:14px;font-weight:600;color:var(--ink-0);display:inline-flex;align-items:center;gap:6px;}
.svc:hover .go{color:var(--accent);}
.svc .go .arr{width:13px;height:13px;}

/* AI SEO feature band */
.ai-feature{margin-top:24px;background:radial-gradient(circle at 100% 0%,rgba(255,106,61,0.22),transparent 50%),radial-gradient(circle at 0% 100%,rgba(107,125,90,0.12),transparent 52%),linear-gradient(180deg,#16110d 0%,#0b0b0c 100%);border-radius:20px;color:#e9e6dd;position:relative;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,0.55);}
.ai-feature::before{content:"";position:absolute;inset:0;background-image:linear-gradient(to right,rgba(255,255,255,0.03) 0 1px,transparent 1px);background-size:34px 100%;pointer-events:none;}
.ai-feature .aif{position:relative;z-index:1;display:grid;grid-template-columns:1.1fr 0.9fr;gap:44px;padding:42px 40px;align-items:center;}
@media (max-width:880px){.ai-feature .aif{grid-template-columns:1fr;gap:30px;padding:34px 28px;}}
.ai-feature .kick{font-family:"JetBrains Mono",monospace;font-size:11.5px;letter-spacing:0.2em;text-transform:uppercase;color:var(--accent);font-weight:700;display:inline-flex;align-items:center;gap:9px;margin-bottom:18px;}
.ai-feature .kick .pip{width:7px;height:7px;border-radius:50%;background:var(--accent);box-shadow:0 0 0 4px rgba(255,106,61,0.2);}
.ai-feature h3{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:clamp(28px,3.4vw,40px);line-height:1.02;letter-spacing:-0.03em;color:#fff;margin:0 0 16px;max-width:18ch;}
.ai-feature h3 em{font-style:normal;color:var(--accent);}
.ai-feature p{font-size:16px;line-height:1.66;color:#c9c6bd;margin:0 0 22px;max-width:52ch;}
.ai-feature .ai-cta{display:inline-flex;align-items:center;gap:8px;font-family:"Inter Tight",sans-serif;font-weight:700;font-size:15px;color:#fff;padding:12px 22px;border:1.5px solid rgba(255,255,255,0.25);border-radius:999px;transition:all 160ms ease;}
.ai-feature .ai-cta:hover{background:var(--accent);border-color:var(--accent);}
.ai-feature .surfaces{display:flex;flex-direction:column;gap:10px;}
.ai-feature .srf{display:grid;grid-template-columns:auto 1fr auto;gap:14px;align-items:center;padding:13px 17px;background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.1);border-radius:12px;}
.ai-feature .srf .dot{width:10px;height:10px;border-radius:50%;background:var(--accent);}
.ai-feature .srf b{font-family:"Inter Tight",sans-serif;font-weight:600;font-size:15px;color:#fff;letter-spacing:-0.01em;}
.ai-feature .srf .st{font-family:"JetBrains Mono",monospace;font-size:10px;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.45);}

/* INDUSTRIES */
.inds-wrap{background:var(--bg-paper);}
.inds-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;}
@media (max-width:780px){.inds-grid{grid-template-columns:1fr;}}
.inds-col{background:var(--bg-2);border:1px solid var(--line);border-radius:18px;padding:32px 30px;}
.inds-col .ih{display:flex;align-items:center;justify-content:space-between;gap:12px;padding-bottom:18px;margin-bottom:6px;border-bottom:1px dashed var(--line-2);}
.inds-col .ih h3{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:24px;letter-spacing:-0.025em;color:var(--ink-0);margin:0;}
.inds-col .ih h3 .acc{color:var(--accent);}
.inds-col .ih .badge{font-family:"JetBrains Mono",monospace;font-size:10px;letter-spacing:0.14em;text-transform:uppercase;font-weight:700;color:var(--ink-3);background:var(--bg-3);border:1px solid var(--line-2);border-radius:5px;padding:4px 9px;}
.inds-col ul{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;}
.inds-col li{display:grid;grid-template-columns:18px 1fr;gap:12px;align-items:center;padding:13px 0;border-bottom:1px dashed var(--line-2);font-size:16px;color:var(--ink-1);font-weight:500;}
.inds-col li:last-child{border-bottom:0;}
.inds-col li svg{width:15px;height:15px;color:var(--accent);}
.inds-close{margin-top:30px;text-align:center;font-family:"Source Serif 4",Georgia,serif;font-style:italic;font-size:clamp(20px,2.4vw,27px);line-height:1.4;color:var(--ink-1);max-width:60ch;margin-inline:auto;}
.inds-close b{font-style:normal;font-weight:600;color:var(--ink-0);}

/* SETUP TO MONTHLY */
.s2m-wrap{background:var(--bg-3);}
.s2m-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start;}
@media (max-width:880px){.s2m-grid{grid-template-columns:1fr;}}
.s2m-card{background:var(--bg-2);border:1px solid var(--line);border-radius:18px;padding:32px 30px;}
.s2m-card .sh{display:flex;align-items:baseline;gap:12px;padding-bottom:16px;margin-bottom:18px;border-bottom:1px solid var(--line);}
.s2m-card .sh .ph{font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:0.16em;text-transform:uppercase;font-weight:700;color:var(--accent);}
.s2m-card .sh h3{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:23px;letter-spacing:-0.025em;color:var(--ink-0);margin:0;}
.s2m-card .cols{columns:2;column-gap:24px;}
@media (max-width:520px){.s2m-card .cols{columns:1;}}
.s2m-card .cols span{display:flex;gap:9px;align-items:start;break-inside:avoid;padding:6px 0;font-family:"JetBrains Mono",monospace;font-size:12px;letter-spacing:0.01em;color:var(--ink-1);line-height:1.4;}
.s2m-card .cols span::before{content:"";width:6px;height:6px;border-radius:1px;background:var(--accent);transform:rotate(45deg);margin-top:5px;flex-shrink:0;}
.manual-note{margin-top:24px;display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:center;background:linear-gradient(180deg,#0b0b0c,#15140f);color:#fff;border-radius:16px;padding:24px 28px;position:relative;overflow:hidden;}
.manual-note::before{content:"";position:absolute;inset:0;background-image:repeating-linear-gradient(45deg,rgba(255,255,255,0.02) 0 1px,transparent 1px 6px);pointer-events:none;}
.manual-note .mn-ic{position:relative;width:46px;height:46px;border-radius:12px;background:rgba(255,106,61,0.16);color:var(--accent);display:grid;place-items:center;flex-shrink:0;}
.manual-note .mn-ic svg{width:22px;height:22px;}
.manual-note p{position:relative;font-size:16.5px;line-height:1.6;color:#e7e7ea;margin:0;}
.manual-note p b{color:#fff;font-weight:600;}
.s2m-position{margin-top:24px;text-align:center;font-family:"Source Serif 4",Georgia,serif;font-style:italic;font-size:clamp(19px,2.2vw,25px);line-height:1.45;color:var(--ink-1);max-width:68ch;margin-inline:auto;}
.s2m-position b{font-style:normal;font-weight:600;color:var(--ink-0);}

/* CUSTOM PLANS */
.plans-wrap{background:var(--bg);}
.plans-grid{display:grid;grid-template-columns:0.95fr 1.05fr;gap:56px;align-items:center;}
@media (max-width:980px){.plans-grid{grid-template-columns:1fr;gap:40px;}}
.plans-grid .pl h2{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:clamp(32px,4vw,50px);line-height:1.0;letter-spacing:-0.035em;color:var(--ink-0);margin:0 0 22px;max-width:16ch;}
.plans-grid .pl h2 em{font-style:normal;color:var(--accent);}
.plans-grid .pl p{font-size:17.5px;line-height:1.7;color:var(--ink-1);margin:0 0 16px;max-width:50ch;}
.plans-grid .pl p strong{color:var(--ink-0);font-weight:600;}
.plans-grid .pl .serif{font-family:"Source Serif 4",Georgia,serif;font-style:italic;color:var(--ink-2);}
.plan-factors{background:var(--bg-2);border:1px solid var(--line);border-radius:18px;overflow:hidden;box-shadow:0 24px 50px -28px rgba(60,40,20,0.2);}
.plan-factors .pfh{padding:16px 24px;background:var(--bg-paper);border-bottom:1px solid var(--line);font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:0.16em;text-transform:uppercase;color:var(--ink-3);font-weight:700;display:flex;align-items:center;justify-content:space-between;}
.plan-factors .pfh b{color:var(--ink-0);}
.plan-factors .pf-list{display:grid;grid-template-columns:1fr 1fr;}
@media (max-width:520px){.plan-factors .pf-list{grid-template-columns:1fr;}}
.plan-factors .pf{display:grid;grid-template-columns:auto 1fr;gap:12px;align-items:center;padding:15px 24px;border-bottom:1px dashed var(--line-2);border-right:1px dashed var(--line-2);}
.plan-factors .pf-list .pf:nth-child(2n){border-right:0;}
.plan-factors .pf .pfn{font-family:"JetBrains Mono",monospace;font-size:11px;font-weight:700;color:var(--ink-3);}
.plan-factors .pf b{font-family:"Inter Tight",sans-serif;font-weight:600;font-size:15px;color:var(--ink-0);letter-spacing:-0.01em;}

/* CONTACT FORM */
.contact-wrap{background:var(--bg-dark);color:#fff;border-bottom:1px solid var(--line);overflow:hidden;}
.contact-wrap::before{content:"";position:absolute;inset:0;background-image:linear-gradient(to right,rgba(255,255,255,0.03) 0 1px,transparent 1px),linear-gradient(to bottom,rgba(255,255,255,0.03) 0 1px,transparent 1px);background-size:32px 32px;pointer-events:none;}
.contact-grid{position:relative;display:grid;grid-template-columns:0.95fr 1.05fr;gap:56px;align-items:start;}
@media (max-width:980px){.contact-grid{grid-template-columns:1fr;gap:40px;}}
.contact-grid .cl .eyebrow{color:var(--accent);}
.contact-grid .cl h2{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:clamp(34px,4.2vw,52px);line-height:1.0;letter-spacing:-0.035em;color:#fff;margin:0 0 20px;max-width:14ch;}
.contact-grid .cl h2 b{color:var(--accent);}
.contact-grid .cl p{font-size:17px;line-height:1.7;color:#d4d4d8;margin:0 0 22px;max-width:42ch;}
.contact-grid .cl .reasons{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:12px;}
.contact-grid .cl .reasons li{display:grid;grid-template-columns:24px 1fr;gap:12px;align-items:start;font-size:15px;color:#e7e7ea;line-height:1.5;}
.contact-grid .cl .reasons li .ck{width:22px;height:22px;border-radius:6px;background:rgba(255,106,61,0.16);color:var(--accent);display:grid;place-items:center;}
.contact-grid .cl .reasons li .ck svg{width:13px;height:13px;}
.contact-grid .cl .reasons li b{color:#fff;font-weight:600;}

.svc-form{background:var(--bg-2);border-radius:18px;padding:28px;display:grid;grid-template-columns:1fr 1fr;gap:14px;box-shadow:0 30px 60px -24px rgba(0,0,0,0.5);}
.svc-form .ftitle{grid-column:1/-1;font-family:"Inter Tight",sans-serif;font-weight:700;font-size:19px;letter-spacing:-0.02em;color:var(--ink-0);margin:0 0 2px;}
.svc-form .ftitle em{font-style:normal;color:var(--accent);}
.svc-form .field{display:flex;flex-direction:column;gap:6px;min-width:0;}
.svc-form .field.full{grid-column:1/-1;}
.svc-form label{font-family:"JetBrains Mono",monospace;font-size:10.5px;letter-spacing:0.1em;text-transform:uppercase;color:var(--ink-3);font-weight:600;}
.svc-form input,.svc-form textarea,.svc-form select{width:100%;padding:12px 14px;border:1px solid var(--line-2);border-radius:10px;background:var(--bg);font-family:"Inter Tight",sans-serif;font-size:15px;color:var(--ink-0);outline:none;transition:all 150ms ease;}
.svc-form input::placeholder,.svc-form textarea::placeholder{color:var(--ink-3);}
.svc-form input:focus,.svc-form textarea:focus,.svc-form select:focus{border-color:var(--accent);background:var(--bg-2);box-shadow:0 0 0 3px rgba(255,106,61,0.14);}
.svc-form textarea{resize:vertical;min-height:74px;line-height:1.5;}
.svc-form .svc-pick{grid-column:1/-1;display:flex;flex-direction:column;gap:8px;}
.svc-form .svc-pick .chips{display:flex;flex-wrap:wrap;gap:8px;}
.svc-form .svc-pick .chip{cursor:pointer;font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:0.04em;color:var(--ink-2);background:var(--bg);border:1px solid var(--line-2);border-radius:999px;padding:8px 14px;transition:all 150ms ease;user-select:none;position:relative;}
.svc-form .svc-pick .chip input{position:absolute;opacity:0;width:0;height:0;}
.svc-form .svc-pick .chip.on{background:var(--accent);border-color:var(--accent);color:#fff;}
.svc-form .submit-row{grid-column:1/-1;display:flex;align-items:center;justify-content:space-between;gap:14px;flex-wrap:wrap;margin-top:4px;}
.svc-form .submit-row .fineprint{font-family:"JetBrains Mono",monospace;font-size:10.5px;letter-spacing:0.04em;color:var(--ink-3);}
.svc-form .submit-row .fineprint b{color:var(--ink-0);font-weight:600;}
.svc-form button.submit{flex:1;min-width:200px;display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:14px 20px;background:var(--accent);color:#fff;border:0;border-radius:999px;font-family:"Inter Tight",sans-serif;font-size:15px;font-weight:700;cursor:pointer;box-shadow:0 8px 20px rgba(255,106,61,0.3);transition:all 180ms ease;}
.svc-form button.submit:hover{background:#f25a2c;transform:translateY(-2px);}
@media (max-width:520px){.svc-form{grid-template-columns:1fr;}}

/* FAQ */
.faq-wrap{background:var(--bg);}
.faq-list{display:flex;flex-direction:column;border-top:1px solid var(--line);}
.faq-item{border-bottom:1px solid var(--line);padding:28px 0;display:grid;grid-template-columns:auto 1fr auto;gap:24px;align-items:start;cursor:pointer;}
.faq-item:hover h4{color:var(--accent);}
.faq-item .num{font-family:"JetBrains Mono",monospace;font-size:13px;color:var(--ink-3);letter-spacing:0.14em;padding-top:4px;}
.faq-item h4{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:21px;letter-spacing:-0.018em;color:var(--ink-0);margin:0;line-height:1.3;transition:color 150ms ease;}
.faq-item .toggle{width:32px;height:32px;border-radius:50%;border:1.5px solid var(--ink-0);display:grid;place-items:center;transition:all 180ms ease;flex-shrink:0;}
.faq-item.open .toggle,.faq-item:hover .toggle{background:var(--ink-0);color:var(--bg);}
.faq-item.open .toggle svg{transform:rotate(45deg);}
.faq-item .toggle svg{transition:transform 200ms ease;}
.faq-item .ans{grid-column:2/3;font-size:17px;color:var(--ink-2);line-height:1.65;max-width:68ch;max-height:0;overflow:hidden;transition:max-height 250ms ease,margin-top 200ms ease;}
.faq-item.open .ans{max-height:420px;margin-top:12px;}

/* CTA BAND */
.cta-section{padding:80px 0;border-bottom:1px solid var(--line);}
.cta-band{background:var(--bg-dark);color:#fff;border-radius:24px;padding:68px 56px;display:grid;grid-template-columns:1.4fr 1fr;gap:48px;align-items:end;position:relative;overflow:hidden;background-image:linear-gradient(to right,rgba(255,255,255,0.04) 0 1px,transparent 1px),linear-gradient(to bottom,rgba(255,255,255,0.04) 0 1px,transparent 1px);background-size:32px 32px;background-color:var(--bg-dark);}
.cta-band::before{content:"";position:absolute;left:-100px;bottom:-100px;width:360px;height:360px;background:radial-gradient(circle,rgba(255,106,61,0.22),transparent 60%);filter:blur(40px);}
@media (max-width:880px){.cta-band{grid-template-columns:1fr;padding:48px 32px;gap:32px;}}
.cta-band h2{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:clamp(36px,4.6vw,56px);line-height:1;letter-spacing:-0.035em;color:#fff;margin:0;max-width:16ch;text-wrap:balance;position:relative;}
.cta-band h2 b{color:var(--accent);font-weight:700;}
.cta-band p{font-size:17px;line-height:1.65;color:#d4d4d8;margin:0 0 24px;max-width:44ch;position:relative;}
.cta-band .pri{background:#fff;color:var(--ink-0);}
.cta-band .pri:hover{background:var(--accent);color:#fff;}
.cta-band .sec{color:#fff;border-color:rgba(255,255,255,0.18);background:transparent;}
.cta-band .sec:hover{border-color:rgba(255,255,255,0.4);background:rgba(255,255,255,0.05);}
.cta-band .row-cta{position:relative;}

/* FOOTER */
footer.site{padding:72px 0 28px;background:var(--bg);border-top:1px solid var(--line);}
footer.site .top{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:40px;padding-bottom:48px;border-bottom:1px solid var(--line);}
@media (max-width:880px){footer.site .top{grid-template-columns:1fr 1fr;}}
footer.site .brand .logo-link{font-size:36px;display:inline-block;margin-bottom:14px;}
footer.site .brand p{font-size:16px;line-height:1.55;color:var(--ink-1);margin:0 0 14px;max-width:36ch;}
footer.site .brand .addr{font-family:"JetBrains Mono",monospace;font-size:13.5px;line-height:1.7;color:var(--ink-3);}
footer.site h5{font-family:"JetBrains Mono",monospace;font-weight:500;font-size:12.5px;letter-spacing:0.18em;text-transform:uppercase;color:var(--ink-3);margin:0 0 16px;}
footer.site ul{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:9px;}
footer.site ul a{font-size:15px;color:var(--ink-1);}
footer.site ul a:hover{color:var(--accent);}
footer.site ul a.footer-primary-link{font-weight:650;color:var(--ink-0);}
footer.site ul a.footer-sub-link{display:inline-block;padding-left:8px;}
footer.site .bottom{padding-top:22px;display:flex;justify-content:space-between;font-family:"JetBrains Mono",monospace;font-size:12.5px;letter-spacing:0.06em;color:var(--ink-3);flex-wrap:wrap;gap:12px;}

.arr{display:inline-block;width:1em;height:1em;vertical-align:-0.1em;}

/* TWO-COLUMN editable text block */
.twocol{display:grid;grid-template-columns:1fr 1fr;gap:48px;margin:0 0 48px;padding:36px 0 0;border-top:1px dashed var(--line-2);}
@media (max-width:780px){.twocol{grid-template-columns:1fr;gap:32px;}}
.twocol .tc-col .tc-lab{font-family:"JetBrains Mono",monospace;font-size:11px;letter-spacing:0.18em;text-transform:uppercase;color:var(--accent);font-weight:700;display:inline-flex;align-items:center;gap:9px;margin:0 0 16px;}
.twocol .tc-col .tc-lab::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent);}
.twocol .tc-col h3{font-family:"Inter Tight",sans-serif;font-weight:700;font-size:24px;letter-spacing:-0.025em;line-height:1.12;color:var(--ink-0);margin:0 0 14px;text-wrap:balance;}
.twocol .tc-col p{font-size:16.5px;line-height:1.7;color:var(--ink-1);margin:0 0 14px;}
.twocol .tc-col p:last-child{margin-bottom:0;}
.twocol .tc-col p strong{color:var(--ink-0);font-weight:600;}
.twocol .tc-col .serif{font-family:"Source Serif 4",Georgia,serif;font-style:italic;color:var(--ink-2);}