WTCFS is a family-owned warehouse and cargo freight services provider in the Houston area, located by the Port of Houston. With three generations of family ownership, WTCFS is a well-known brand in the import/export industry.
Before contacting Inbound, WTCFS had contracted an SEO and Google Ads consultant to handle their search engine marketing services. After seeing poor results, they contacted Inbound to request an SEO audit and Google Ads campaign review.
The SEO audit revealed fundamental flaws in their website architecture and external SEO factors. The website suffered from poorly optimized and unorganized content. Additionally, the website design did not provide a optimized UX for their business-to-business visitors on mobile or desktop platforms.
The external SEO audit identified a low amount of backlinks, missing citations, poorly optimized GMB (Google My Business), Yahoo and Bing Places listings. Furthermore, there were many missing listings on major directories like Yellow Pages, and duplicates or incorrect information on others.
Inbound’s SEO team completely redesigned and developed their website using the WordPress CMS. This included re-writing and organizing their content and overhauling link structure and site architecture. From keyword research to new navigation, the site was completely rebuilt and relaunched live.
We used previous Google Ads history to assist in keyword research, allowing us to identify and report on keyword trends.
The entire campaign was overhauled and standard, ethical SEO tactics were employed. Within three months the campaign started producing results and a ROI for WTCFS.
World Trade Cargo Freight Services has remained a client for seven years.