Six months in

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+ 111 %
New users
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+ 124 %
Sessions
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+ 25 %
Conversions

One year in

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+ 201 %
New users
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+ 240 %
Sessions
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+ 70 %
Conversions
Bay Area Recovery Center Case Study

Bay Area Recovery Center (BARC) is a family-owned drug and alchol rehabilitation center with five locations in the Galveston Bay area. Prior to contacting Inbound, they worked with several internet marketing firms, but failed to gain any ground with their online presence.

Challenges

Bay Area Recovery Center’s website suffered from the affect of several poorly-executed marketing campaigns that had failed to realize BARC’s marketing goals. Previous SEO companies had failed to properly organize the site’s content and menu structures. This caused issues with duplicate content and poor user experience. The design lacked mobile functionality and had not been modernized in several years, leading to poor user confidence and mobile visibility. Additionally, their five locations had inconsistent citation information, making it nearly impossible to rank for local searches.

Solutions

Inbound’s Content Strategy Team completely overhauled the site’s content, removing duplicate content and rewriting several pages to avoid cross competition from within the site. The Off-Page SEO Team cleaned up Bary Area Recovery Center’s citations and created new citations in professional directories. Finally, the Inbound design group modernized the site, building a new structure the WordPress platform for ease of management and creating Accelerated Mobile Pages for the entire site to streamline mobile and desktop user experiences.

Attracting new clients to their inpatient drug and alcohol treatment program was BARC’s stated goal when they contacted Inbound. After so much time and money wasted they required concrete metrics to measure their return on investment.

Strategies: Search Engine Optimization

Developed a content strategy to close content gaps, published and optimized new content.
Re-organized existing content, merged and fixed duplicate content.
Modernized the website design and streamlined management by moving them to WordPress.
Created a disavow file and worked on creating new industry-specific backlinks.
Audited all 5 locations’ citation health. Found many unclaimed, duplicate, and inconsistent citations. Inbound cleaned existing citations, purged duplicates, and created new listings in several professional directores that the other marketing companies had overlooked.
Reorganized site architecture to improve overall usability.
Integrated conversion tracking through callrail and email lead tracking software so that the client could realize their ROI.
Created and optimized meta tags and descriptions for each page.

The Result

BARC has remained an Inbound client for more than three years. In that time, their organic traffic has increased more than 100 percent. Google Business locations have more than tripled in traffic since the campaign’s inception and BARC is now seeing more consistency in their lead volume.

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