The Role of Predictive Analytics in Today’s Marketing World

Predictive Analytics: It’s an impressive term with impressive power. But savvy companies have actually been using it for years. Anytime you’ve given a cashier your phone number or email address, you’ve been

Optimizing Your Site for Voice Search

Who’s Using Mobile Voice Search? If you own a smartphone, you’re probably using voice search through such conveniences as mobile personal assistants. There’s an age breakdown of who’s using what. It

How To Choose A SEM Agency That’s Best For You

In this day and age, having digital marketing plans in place can go a very long way for the growth of your business. However, there are many digital marketing strategies to consider—and these strategies are constantly

Is Page Speed Undermining Your SEO?

How Does Page Speed Affect SEO? Page speed is one of those facets of web development that we tend to forget until we’re frustrated waiting for a page we need to finish loading. Somehow, even a 404 error seems

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